IMC - Design communication and importance

1. INTEGRATED MARKETING
COMMUNICATIONS
DESIGN COMMUNICATION
IMPORTANCE OF INTEGRATED MARKETING COMMUNICATIONS

2. QUESTION 5
How to design the
communication? Give five
reasons why Integrated
Marketing Communication is
important these days?

3. STEPS TO DESIGN IMC
Identify target
audience
Determine objectives
Design
Communications
Select Channels
Establish BudgetDecide on Media Mix
Measure results/
Manage IMC

4. Format: It is a creative part of marketing communication, and involves
decisions like headlines, texts, color, an visual for a print copy.
1.Source: It has great importance that how the message is communicated to
the customer
1.Structure: The structure should be as such that the target audience is
attracted and makes the correct conclusion out of it which was thought by the
marketer to be conveyed.
1.Content: The words should be appropriate and appealing. Controversial
words or statements should be avoided. The content should be able to stand
out in the noise created by the competitor.
DESIGN COMMUNICATION

5. IMPORTANCE OF IMC
More points of Contact
Radio, television, social media,
direct marketing, word-of-mouth
Specialized Media Channels
Due to specialized channels for
different age groups, brands can
deliver advertising and promotions
that can prove to be much more
effective than traditional media
outlets.
Increasing link between brand
choice and lifestyle
Brands can be affiliated with a
particular lifestyle, making their
customer segment much more
loyal.

6. Competition has increased and customers are
more valuable
It is much cheaper to market to an existing
consumer than to acquire a new one. And
somexisting customers are more valuable
than ever before.
Marketing has come to focus on data
Marketers are now able to use a massive
amount of data about their target audience,
allowing them to design extremely targeted
campaigns