2. An effective way for a
law firm to advertise
and reach out to their
clients is from an
advice column. They
are used everyday and
anyone can visit to
write and ask
questions if they need
help with their case.
By having an advice column, the law firm can see what their
clients comment on and learn from what they have to say.
By listening to client’s requests, this can help build a
stronger firm and its lawyers as well.
3. There are some steps
to create and promote
your law firm’s advice
column to increase
your business and
clientele. Clients will
have more trust in
their lawyer and law
firm when they see
the work put in to ask
the questions want
and get the answers
they need.
4. Step 1 Step 2
• Build a blog. This is the • Don’t go overboard with
first step in starting a the information. Use
successful advice column. basic content. Make sure
Bring out grammar and spelling are
thoughts, ideas, opinions, correct to prevent the
and tips by having them advice column from
in posts. Clients can start looking unprofessional.
replying and requesting Use clear language to
help about their case or ensure a better
questions for the law understanding.
firm.
5. Step 3 Step 4
• Promote your firm’s column
• Give a background on
and ask for questions. Let
the firm and a synopsis your clients know about it
of the advice column. and tell them they can go
on anytime to
The clients will
ask, request, or leave a
appreciate the fact they comment to the company.
You can advertise the
know a little more about
column on or offline to
the firm and its lawyers
publicize your presence.
before they ask Not only will it increase
clientele but will also help
questions or leave
the law firm see what they
comments. need to improve on and
what makes their clients
happy.
6. Using these steps in building an advice column will
promote your law firm and get you more business. It’s
important to advertise to clients and potentially attract
new ones. An advice column is just another way to
communicate and have the voice of the firm be heard.
Clients’ impressions are very important to keep the
firm going strong.
