Article: How To Hire an Advertising or Public Relations Firm?

1. Growth Strategies
for Small Business
Ask The Experts
What should a company consider service a large client. Hire the agency
before hiring an advertising or that will commit to the level of service
public relations firm? you need today and for years to come.
2. Do your homework and check client
Hiring an advertis- references. Unhappy clients are a sure
ing agency or indication that the agency is not
public relations firm performing. You also have the right to
to help you with expect that your work will be prepared
your marketing and competently and delivered on time and
communications within budget. Client fees and billing
does not need to be arrangements should be submitted by
a confusing or the agency and approved by the client
Kevin Bryce intimidating pro- prior to agency engagement.
cess. Follow these guidelines to find the 3. Finally, ask the agency for a capabil-
firm that is a suitable match: ities and portfolio presentation. The
1. It’s important to consider agencies quality, originality and effectiveness of
who have clients that are similar to the the work is the agency’s benchmark and
size of your business and have compa- stock in trade. Be sure to ask
rable marketing budgets. Why? Because “Specifically, how did the agency’s work
large agencies are known to turn over meet the client’s marketing goals and
the service of “smaller” accounts to objectives?”
junior staffers. Naturally, agency heads Kevin Bryce
are interested in their largest and best CEO/Creative Director
paying clients and will often personally Designwerks, Inc.
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