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Data based Marketing Management, Data driven Marketing

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DATA SOURCING DATA PREPARATION & GOVERNANCE DATA ANALYTICS DATA BASED DECISION-MAKING Offline/ Digital Media Online Platforms, Social eCommerce (Shop, Marketplaces, Affiliates) CRM Revenue, Margin Products ERP Holidays Weather Geo Data Consumer Insights, Research Market Intelligence Databases Marketing Cost per “X” Revenue/Profit per Consumer Pricing Analysis Marketing/ Sales Funnel Analysis (Driver, Barriers) Predictive Analytics, Scenario Modeling Budget Planning Channel Planning Consumer Insights Competitive Analytics, Benchmarking ANALYZE UNDERSTAND EVALUATE DECIDE MARKETING MANAGEMENT OPTIMIZE AND RUN ? ? ? ? Bausteine eines datengestützten Marketing Management

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Data based Marketing Management, Data driven Marketing

  • 1. DATA SOURCING DATA PREPARATION & GOVERNANCE DATA ANALYTICS DATA BASED DECISION-MAKING Offline/ Digital Media Online Platforms, Social eCommerce (Shop, Marketplaces, Affiliates) CRM Revenue, Margin Products ERP Holidays Weather Geo Data Consumer Insights, Research Market Intelligence Databases Marketing Cost per “X” Revenue/Profit per Consumer Pricing Analysis Marketing/ Sales Funnel Analysis (Driver, Barriers) Predictive Analytics, Scenario Modeling Budget Planning Channel Planning Consumer Insights Competitive Analytics, Benchmarking ANALYZE UNDERSTAND EVALUATE DECIDE MARKETING MANAGEMENT OPTIMIZE AND RUN ? ? ? ? Bausteine eines datengestützten Marketing Management