Metamarkets Tech Talk at DPS: Managing a Black Box

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Publishers who want greater insight into the internal operations of their exchange, SSP and ad net partners will learn how they can exert more control through robust analytics.
Presenter: Tom Lorek, director of strategic partnerships, Metamarkets @metamarkets

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Metamarkets Tech Talk at DPS: Managing a Black Box

  1. 1. Tom LorekDIRECTOR OF STRATEGIC PARTNERSHIPS @ METAMARKETS
  2. 2. Current reporting systems give you theIllusion of Control…
  3. 3. But modern, programmatic, ad technology meansMarkets Move Fast.
  4. 4. And publishers are left trying to figure out a BLACK BOX.
  5. 5. Real TimeIngestion
  6. 6. Data Driven MMX Answers• What are Questions my top-line business metrics like revenue, impression volume, CTR Operational and conversion rate? Awareness• Who is buying my inventory through our exchange relationships? When I Top-Buyer Ranking see spikes in individual DSP buying how do I take advantage as that spike is occurring?• What is the optimal floor price for my Floor Price inventory? How many buyers are hitting my floor? Which advertisers are Optimization above the floor and which are below?
  7. 7. ImpactCharts Bar Analysis Scatterplots Heatmaps
  8. 8. yourTickertape forProgrammatic Advertising
  9. 9. customer examples “Using the Metamarkets dashboard, I immediately justified a 33% price increase- all over the phone, no follow-ups necessary.” Jon Slade Director, Digital and Strategic Advertising Sales Financial Times/ FT.com “It’s amazingly simple and fast to see our marketplace data in the Metamarkets application.” Jim Payne CEO and Co-Founder MoPub
  10. 10. Thank you! Tom LorekDirector of Strategic Partnerships sales@metamarkets.com www.METAMARKETS.com @METAMARKETS

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