Glenn Tinley, President of Mexia Interactive presents mobile marketing for real estate agents. Tips, ideas, how-to's, what works and why. A introduction to the Mexia Interactive mobile platform-the world's most powerful mobile marketing platform.

1. Mobile= Listings= $$$$
Glenn Tinley
President
Studio Media Group/Mexia Interactive

2. Who Am I?

3. Who Am I?
• President/Publisher of Studio Media Group
• Winnipeg-Women/Men magazine &
Marketplace magazine
• President of MEXIA Interactive-Mobile,
Engaged, proXimity, Interaction,
Analysis.
“Your Brand in the buyers
Hand”
• Believer that the company/service
provider/realtor that provides the best
Customer Experience will not have to
worry about competition.

4. What do I know about selling real estate?
• Listings are key
• Being recognized as a realtor who can get the most money, the fastest
• Staying in touch with potential buyers is highly important
• Being recognized as a realtor who follows up with potential buyers
• A buyer is most likely a seller- which means listing potential

5. Steve Jobs
• Customer Experience
• The end user rules all
• How do you set yourself apart
in terms of the Customer
Experience

6. Mobile Devices

7. Mobile Devices

8. Mobile Devices
• Mobile device

9. Mobile Devices
• Mobile device
• Wallet

10. Mobile Devices
• Mobile device
• Wallet
• Keys

11. Mobile Devices
• Mobile device
• Wallet
• Keys
• Smartphone penetration expected to be
over 50% in Canada by end of 2011.

12. Mobile Devices
• Mobile device
• Wallet
• Keys
• Smartphone penetration expected to be
over 50% in Canada by end of 2011.
• 3G connectivity means faster & easier
access

13. Mobile Devices
• Mobile device
• Wallet
• Keys
• Smartphone penetration expected to be
over 50% in Canada by end of 2011.
• 3G connectivity means faster & easier
access
• What is the difference?

14. Mobile Devices
• Mobile device
• Wallet
• Keys
• Smartphone penetration expected to be
over 50% in Canada by end of 2011.
• 3G connectivity means faster & easier
access
• What is the difference?
Interaction, Engagement, Ease of use

15. Mobile=Sales
Really??
• Driving by your listings
• Researching on-the-go
• Looking for an agent?

16. Mobile=Sales
Really??
• Driving by your listings
• Researching on-the-go
• Looking for an agent?

17. So what are we
talking about today

18. So what are we
talking about today

19. So what are we
talking about today
• QR Codes

20. So what are we
talking about today
• QR Codes
• Mobile websites

21. So what are we
talking about today
• QR Codes
• Mobile websites
• Mobile Apps

22. So what are we
talking about today
• QR Codes
• Mobile websites
• Mobile Apps
• The platform

23. So what are we
talking about today
• QR Codes
• Mobile websites
• Mobile Apps
• The platform
• Kiosks

24. So what are we
talking about today
• QR Codes
• Mobile websites
• Mobile Apps
• The platform
• Kiosks
• SMS Messaging

25. QR Codes

26. QR Codes
Proprietary QR Codes

27. QR Codes
• 2D barcode with built-in
instructions for device
Proprietary QR Codes

28. QR Codes
• 2D barcode with built-in
instructions for device
• Scanned by camera on mobile
device
Proprietary QR Codes

29. QR Codes
• 2D barcode with built-in
instructions for device
• Scanned by camera on mobile
device
• More prominent in last couple
years
Proprietary QR Codes

30. QR Codes
• 2D barcode with built-in
instructions for device
• Scanned by camera on mobile
device
• More prominent in last couple
years
• Best to use non-propriety code Proprietary QR Codes

31. QR Codes
• 2D barcode with built-in
instructions for device
• Scanned by camera on mobile
device
• More prominent in last couple
years
• Best to use non-propriety code Proprietary QR Codes
• Fairly easy to set up and use

32. QR Codes
• 2D barcode with built-in
instructions for device
• Scanned by camera on mobile
device
• More prominent in last couple
years
• Best to use non-propriety code Proprietary QR Codes
• Fairly easy to set up and use
• Ensure you manage them and
the information.

33. QR Codes

34. QR Codes

35. QR Codes
• Virtual tour of a specific home

36. QR Codes
• Virtual tour of a specific home
• Direct link to your website

37. QR Codes
• Virtual tour of a specific home
• Direct link to your website
• Display your current listings

38. QR Codes
• Virtual tour of a specific home
• Direct link to your website
• Display your current listings
• Direct email for follow up info-
reply with attachment

39. QR Codes
• Virtual tour of a specific home
• Direct link to your website
• Display your current listings
• Direct email for follow up info-
reply with attachment
• Direct phone call to you

40. QR Codes
• Virtual tour of a specific home
• Direct link to your website
• Display your current listings
• Direct email for follow up info-
reply with attachment
• Direct phone call to you
• Info page with other listings in
the area and phone number to
call

41. Mobile Websites

42. Mobile Websites

43. Mobile Websites
• Better experience than trying
to navigate site optimized for
large monitor

44. Mobile Websites
• Better experience than trying
to navigate site optimized for
large monitor
• Allow you to measure where
people are navigating to

45. Mobile Websites
• Better experience than trying
to navigate site optimized for
large monitor
• Allow you to measure where
people are navigating to
• Requires some assistance to
set up, but make sure that
back end is tied into the
program for easy updating.

46. Mobile Websites
• Better experience than trying
to navigate site optimized for
large monitor
• Allow you to measure where
people are navigating to
• Requires some assistance to
set up, but make sure that
back end is tied into the
program for easy updating.
• Follow mobile site standards:
W3C and dotMobi

47. Mobile Apps

48. Mobile Apps

49. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once

50. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once
• Asks people to do work just to get info

51. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once
• Asks people to do work just to get info
• You get limited info from them unless
people are really engaged

52. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once
• Asks people to do work just to get info
• You get limited info from them unless
people are really engaged
• Little opportunity for follow up

53. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once
• Asks people to do work just to get info
• You get limited info from them unless
people are really engaged
• Little opportunity for follow up
• Platform dependent- iOS, Android,
Blackberry, Windows, Symbian

54. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once
• Asks people to do work just to get info
• You get limited info from them unless
people are really engaged
• Little opportunity for follow up
• Platform dependent- iOS, Android,
Blackberry, Windows, Symbian
• Note- Android has dominant platform due
to multiple devices using it, iOS next and
BB (declining).

55. Mobile Apps
• Over 80% of mobile apps are downloaded
and only use once
• Asks people to do work just to get info
• You get limited info from them unless
people are really engaged
• Little opportunity for follow up
• Platform dependent- iOS, Android,
Blackberry, Windows, Symbian
• Note- Android has dominant platform due
to multiple devices using it, iOS next and
BB (declining).
• CREA app has no Android version?
(Windows 7 with less than 8% of
marketshare)

56. Put “Your Brand in their Hand”

57. Put “Your Brand in their Hand”

58. Put “Your Brand in their Hand”
• Platform independent

59. Put “Your Brand in their Hand”
• Platform independent
• Privacy protected

60. Put “Your Brand in their Hand”
• Platform independent
• Privacy protected
• Bluetooth/WiFi system allows
for ease of info transfer

61. Put “Your Brand in their Hand”
• Platform independent
• Privacy protected
• Bluetooth/WiFi system allows
for ease of info transfer
• Provides access to 99% of
mobile devices

62. Put “Your Brand in their Hand”
• Platform independent
• Privacy protected
• Bluetooth/WiFi system allows
for ease of info transfer
• Provides access to 99% of
mobile devices
• Data gathering at all times
(private)

65. • Allows for complete
engagement online or offline

66. • Allows for complete
engagement online or offline
• Measure success of open
houses

67. • Allows for complete
engagement online or offline
• Measure success of open
houses
• Allows you to get more
listings-people want to use
you to sell their home

68. • Allows for complete
engagement online or offline
• Measure success of open
houses
• Allows you to get more
listings-people want to use
you to sell their home
• Allows for sharing of listings
from friends/relatives

69. Kiosks

70. Kiosks

71. Kiosks
• Open Houses

72. Kiosks
• Open Houses
• Give people opportunity to view
extra features on their own

73. Kiosks
• Open Houses
• Give people opportunity to view
extra features on their own
• Ensure every person coming
through gets info they want

74. Kiosks
• Open Houses
• Give people opportunity to view
extra features on their own
• Ensure every person coming
through gets info they want
• Allow download of home info and
listing agent contact info direct
to mobile device from kiosk

75. Kiosks
• Open Houses
• Give people opportunity to view
extra features on their own
• Ensure every person coming
through gets info they want
• Allow download of home info and
listing agent contact info direct
to mobile device from kiosk
• Easy to use interface allows for
visitors to enter information for
follow up

76. SMS

77. SMS
• Short Message System

78. SMS
• Short Message System
• Need to have cell number

79. SMS
• Short Message System
• Need to have cell number
• Some programs available for
rich media

80. SMS
• Short Message System
• Need to have cell number
• Some programs available for
rich media
• Uses data plan of end user

81. SMS
• Short Message System
• Need to have cell number
• Some programs available for
rich media
• Uses data plan of end user
• Can be easy for people to
ignore

82. SMS
• Short Message System
• Need to have cell number
• Some programs available for
rich media
• Uses data plan of end user
• Can be easy for people to
ignore
• Could be perceived as
intrusive and interruptive

83. The Great Transition

84. The Great Transition
• Don’t be on the bleeding edge

85. The Great Transition
• Don’t be on the bleeding edge
• Understand the demographics
that you serve

86. The Great Transition
• Don’t be on the bleeding edge
• Understand the demographics
that you serve
• Great Customer Experiences
are created when you use the
Steve Jobs model of the end
user ruling.

87. The Great Transition
• Don’t be on the bleeding edge
• Understand the demographics
that you serve
• Great Customer Experiences
are created when you use the
Steve Jobs model of the end
user ruling.
• Choose one method and do it
really well.

88. Conclusion

89. Conclusion

90. Conclusion
• Make the commitment to
mobile

91. Conclusion
• Make the commitment to
mobile
• Demographic that is growing
up using mobile will expect no
less

92. Conclusion
• Make the commitment to
mobile
• Demographic that is growing
up using mobile will expect no
less
• You are losing listings and
sales if you are not
there....now, or soon.

93. Conclusion
• Make the commitment to
mobile
• Demographic that is growing
up using mobile will expect no
less
• You are losing listings and
sales if you are not
there....now, or soon.
More listings....More $$$$$

94. Thank you!
Glenn Tinley
ph: 298-6430
em: glenn@studiomediagroup.com or glenn@mexia.ca
web: studiomediagroup.com or mexia.ca
twitter: glenn_tinley or mexiamobile
LinkedIn: Glenn Tinley