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How We Measure Your Website Using Moz

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Moz is simply an amazing company. Formally known as SEO Moz, they are a band of buccaneers reigning out of Seattle. They are the online experts when it comes to ranking, search engines, competitive metrics, and online strategy. This is how we use their software to measure our client websites.

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How We Measure Your Website Using Moz

  1. 1. How we measure your website using MOZ
  2. 2. 1. Open site explorer
  3. 3. Open site explorer shows you: -Domain authority (predicts how well a website will rank in search engines) -Page Authority (predicts how well a page will rank in search engines) -Linking websites (websites linking to your website) -Social Metrics (Facebook, Twitter, Google+ shares) -Spam score (how good/bad your linking domain are)
  4. 4. 2. Keyword Search Rankings and keyword difficulty
  5. 5. Keyword Search rankings -Understand how your competitors are ranking in Google -Determine what factors matter when trying to rank for specific keywords -Over time watch your website crawl up the Google rankings
  6. 6. Keyword Difficulty report -Find the most searched keywords in your industry -find the least competitive keywords to target -Don’t guess what keywords to use let Google tell you
  7. 7. 3. On page keyword optimization
  8. 8. On-page Keyword optimization -36 point grading systems shows you how to optimize for any keyword -If you are deficient in an area it gives you instructions on how to fix it -shows you how to structure blogs and pages to optimize for keyword phrases
  9. 9. 4. Comparing to your competitors
  10. 10. Comparing to your competitors -Gives you a great goal to worktowards, out ranking your best competitors -Shows you if your competitors are doing any SEO workthemselves
  11. 11. 5. FollowerWonk
  12. 12. Followerwonk -Search twitter bios for specific keywords and location (IE: “University” in Canada) -Compare followings of 3 twitter accounts to each other -see who you follow but don’t follow you back and vice versa
  13. 13. You can only improve what you measure
  14. 14. www.strategylab.ca Twitter & Instagram: @jephmaystruck

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