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Word Camp Cologne 2016: Session The WordPress 1%


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What have we learned at Target Video in scaling our WordPress Multisite to 1 million users? Still tiny at know, but not your typical neighborhood WordPress installation.

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Word Camp Cologne 2016: Session The WordPress 1%

  1. 1. THE WORDPRESS 1% What we have learned in scaling our Multi-Site to close to 1 million users Dominic Grzbielok
  2. 2. The 1 Percent - Why? • Derogatory Term from the Occupy Movement for elite • We run into problems probably not shared by the larger community (e.g. bloggers) • This is us reaching out, don‘t hit us • In the grander scheme of things, this is still tiny. I know.
  3. 3. Who is this talk for? • Your website budget is more than 100€/mth • Your business model is scalable: The more traffic you get, the more money you can earn. • Your traffic is spiky: your peak loads are much higher than normal loads (think DHDL or TV ads) • You are a developer or you have access to developers • So – who needs to leave right now?
  4. 4. Current setup: Multisite on AWS AWS products in use: • EC2 • Elastic Load Balancing • Elastic Beanstalk • RDS • S3 • CloudFront Non-AWS • Bitbucket • Codeship • JW Player for video content
  5. 5. Traffic: review and patterns Monat 1 Monat 3 Monat 5 Monat 7 Monat 9 Monat 11 Vertical 1 Vertical 2 0 Uhr 3 Uhr 6 Uhr 9 Uhr 12 Uhr 15 Uhr 18 Uhr 21 Uhr Visits Visits
  6. 6. How did we get there? Requirements were: • Editors should get easy-to-use CMS – with custom teaser handling • Biggest referrer will be Facebook • Social and mobile audience are a given • Performance budget: pages load in under 3 secs. • Stage environment for testing, separate from production • Video ads and display ads Our Solution: Multisite AWS WordPress • Step-by-step instructions – just google „multisite aws wordpress“: For example, or • Probably just works as well with Azure
  7. 7. What does that mean, day in, day out This is not your usual WordPress anymore • No more plugin installs from the backend • Git workflow for deployments • No more „It‘ll be done in a second“ to your manager • Editors don‘t notice difference in working with wp-admin
  8. 8. Our biggest learnings • Don‘t use site builders if SEO is relevant: Visual Composer is our single biggest technical debt • AJAX frontend • Bloated CSS • problems with plugins – W3 Total Cache, Facebook Instant Articles • No plugin is the best plugin, literally: Use them wisely • WordPress search is just broken • Don‘t hire for WordPress skills, hire for dev skills
  9. 9. Next up • Third vertical in Multisite framework • Completely remove Visual Composer • More caching layers: ElastiCache for less CPU strain on the backend • Elasticsearch as search replacement • Decoupled frontend • AMPed version of the site • Performance optimization • https://
  10. 10. What are your learnings you can share? Things I‘m interested in: • Redis? • Multi CDN experience? • AMP best practices with custom code • Decoupling? • Elasticsearch with ElasticPress and Advanced Custom Fields?
  11. 11. About me: Dominic Grzbielok • Product owner at ProSiebenSat.1 Media SE • Head of Product at video content startup TargetVideo Miss Made It is our DIY online video magazine