[#GHConf17] Growth for good — How Growth Hacking is Helping to Transform Education

•

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In this presentation, Gina Gotthilf from Duolingo, talks about how growth hacking is helping to transform education.

Growth for good—How Growth
Hacking is Helping to Transform
Education
Gina Gotthilf, Duolingo

@ginag
Gina Gotthilf
VP of Growth and Marketing @ Duolingo
@ginag

@ginag

@ginag
1.2B

@ginag
UNIVERSALLY ACCESSIBLE

@ginag

@ginag
EFFECTIVE

@ginag

@ginag
34hours

@ginag
ENGAGING

@ginag
10

@ginag
+1.8% DAUs
+2.8% session ends
+5.8% D7
+7.2% D14

@ginag
+2.3% DAUs
+4.6% session ends
+2.4% D7
+13% item purchases
+116% “add friends”

@ginag
Coach + streak
+5% DAUs

@ginag
+5% DAUs

@ginag
DISCOVERABLE WORLDWIDE

@ginag
• Screenshots
• Short description
• Localization
ASO

@ginag
SEO
+10%
New users from
“logged out”
course pages

@ginag
INTERNATIONAL / TIMELY APP STORE FEATURES

@ginag
WWW
TNW
PR AS A GROWTH HACK
Not a ﬂuffy metric

@ginag
PR AS A GROWTH HACK
Launch
PR

@ginag
CHOOSE THE RIGHT PEOPLE

Beth Chasse
Senior Designer
Peter Baker
Engineer
Alex Gusev
Engineer
Sven stork
Engineer
Hideki Shima
Engineer
Gina Gotthilf
VP / Manager
Zan Gilani
PM
Myra Awodey
Community
EMPOWER YOUR GROWTH TEAM

@ginag
SOLVE THE RIGHT PROBLEMS

@ginag

@ginag
N-DAY RETENTION

@ginag
IF YOU CAN’T MEASURE IT,
YOU CAN’T IMPROVE IT.

@ginag
GOOGLE TRENDS
Duolingo
Rosetta
Stone

@ginag
170,000,000

@ginag

@ginag

@ginag

@ginag
PRESENTATION TITLE TEXT

@ginag

@ginag
OBRIGADA
THE END

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