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Collective Intelligence in Web 2.0

      Charlotte Basford-Social Networks
           Lauren Harvey- YouTube
         Rachel Morgan- Wikipedia
            AniaRemlein- Blogging
What is Collective Intelligence?
• The collaboration of multiple people’s
  thoughts, opinions and beliefs.
• Relevance to Web 2.0- People are
  continuously creating and sharing new media
  across a range of websites. This could
  potentially have a major impact on the shape
  of the Internet as it is no longer entirely
  controlled by large media corporations.
Blogging
From: Jaron Lanier – ‘Edge – the third culture’


              PROS                                                                              CONS
                                                                                       MySpace/Wikipedia – MySpace
Wikipedia = an engaged community.
                                                                                       doesn’t pretend to be all wise –
                                                                                                     gives an opinion
‘An Experiment that has room to
grow’ – interesting information of
                                                                                         People who don’t understand
people’s thoughts and ideas not
                                                                                         Wikipedia can end up using it
trustworthy!
                                                                                                              wrong.
‘An expression of personality’
                                                                                        ‘Desirable to have influence’ –
                                                                                         sometimes goes too far (false
                                                                                                          information)
From: the economist - ‘the wiki principle’
                             The Seigenthaler Incident.


Brian Chase gave false
information on John                                                       Lasted 132 days on Wikipedia
Seigenthaler (journalist)                                                  It raised questions about the
through Wikipedia.                                                                reliability of Wikipedia.


                                                                             ‘Opportunities for worldwide
                                                                           communications and research
Living in Soviet Union and                                                     but populated by volunteer
was implicated in the                                                            vandals with poison-pen
assassinations of John F.                                                 intellects’ – John Seigenthaler.
Kennedy.
What’s on Wikipedia?
• 3,777,792 articles in English
• In the news, on this day, featured article and
  current events.
• News through the people – Michael Jackson’s
  death.
“Gatecrashers invade £1m Kingston house for
boy's Facebookparty”
• The average age of social network users could
  argue that only a certain generation of people
  are aware of networked and collective
  intelligence-could this be dangerous if people
  get left behind?
• Could collective intelligence become too
  powerful before it has really been
  established? Could this in turn radically
  change the world?
• As an overview, it is clear that collective
  intelligence is a rapidly spreading concept. It
  has become an integral part of Web 2.0 and is
  rapidly expanding over a range of media
  platforms. Therefore it may not be too long
  before collective intelligence becomes an
  integral part of everyday life and this could be
  potentially both good and bad.

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Collective Intelligence in Social Media and Web 2.0

  • 1. Collective Intelligence in Web 2.0 Charlotte Basford-Social Networks Lauren Harvey- YouTube Rachel Morgan- Wikipedia AniaRemlein- Blogging
  • 2. What is Collective Intelligence? • The collaboration of multiple people’s thoughts, opinions and beliefs. • Relevance to Web 2.0- People are continuously creating and sharing new media across a range of websites. This could potentially have a major impact on the shape of the Internet as it is no longer entirely controlled by large media corporations.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. From: Jaron Lanier – ‘Edge – the third culture’ PROS CONS MySpace/Wikipedia – MySpace Wikipedia = an engaged community. doesn’t pretend to be all wise – gives an opinion ‘An Experiment that has room to grow’ – interesting information of People who don’t understand people’s thoughts and ideas not Wikipedia can end up using it trustworthy! wrong. ‘An expression of personality’ ‘Desirable to have influence’ – sometimes goes too far (false information)
  • 10. From: the economist - ‘the wiki principle’ The Seigenthaler Incident. Brian Chase gave false information on John Lasted 132 days on Wikipedia Seigenthaler (journalist) It raised questions about the through Wikipedia. reliability of Wikipedia. ‘Opportunities for worldwide communications and research Living in Soviet Union and but populated by volunteer was implicated in the vandals with poison-pen assassinations of John F. intellects’ – John Seigenthaler. Kennedy.
  • 11. What’s on Wikipedia? • 3,777,792 articles in English • In the news, on this day, featured article and current events. • News through the people – Michael Jackson’s death.
  • 12.
  • 13. “Gatecrashers invade £1m Kingston house for boy's Facebookparty”
  • 14. • The average age of social network users could argue that only a certain generation of people are aware of networked and collective intelligence-could this be dangerous if people get left behind? • Could collective intelligence become too powerful before it has really been established? Could this in turn radically change the world?
  • 15. • As an overview, it is clear that collective intelligence is a rapidly spreading concept. It has become an integral part of Web 2.0 and is rapidly expanding over a range of media platforms. Therefore it may not be too long before collective intelligence becomes an integral part of everyday life and this could be potentially both good and bad.