1. By Greg Muzzillo

2. 
At PROecom, the ecommerce branch of Greg
Muzzillo’s Cleveland, Ohio, branding and
marketing company Proforma, clients have the
opportunity to utilize email distributed
newsletters. These electronic sales pitches have
proven effective in reaching customers and
inspiring sales, as Greg Muzzillo has seen
firsthand.
The following four points illustrate how
newsletters provide a cost-effective alternative to
paid advertising.

3. 
1. Print collateral consumers are four times more
likely to read a newsletter than the text of a paid ad.
2. Newsletters, especially those with helpful
advice, tips or information, have the reputation of
being more trustworthy than a placed advertisement.
3. Newsletters allow the distributor to present a topic
to their customers in greater depth and detail.
4. Unlike an ad, which is glanced at once and then
discarded, newsletters are frequently forwarded or
passed by hand to friends, family, or co-workers who
might also benefit from the information.