Neil Lunagaria presents Facebook Marketplace and Oodle Pro on April 29, 2010 at REMarTech in New York City. For more information: http://greenpearlevents.com/remartech

1. You Have a Facebook Page!
Now What?

2. NEW ERA OF SOCIAL DISCOVERY
› Social Media as important as Search
› Consumers increasingly discovering
through trusted recommendations & referrals
Visits
Facebook has passed Google to become the top
source for traffic to major portals and is among
the leaders for other types of sites

3. TIME TO OPTIMIZE FOR SOCIAL MEDIA – “SMO”

4. FOR REAL ESTATE

5. ESTABLISH PRESENCE
1
MAKE SURE YOUR PAGE IS RIGHT
Professional Photo
Create Professional
Twitter Profile
(post through Facebook)
www.facebook.com/twitter
Contact Info
Link to Website

6. ESTABLISH PRESENCE
1
ADD LISTINGS TO YOUR PAGE
OodlePro tab easily adds listings
& enhanced profile information
Listings automatically showcased
Fuels word-of-mouth referrals

7. ESTABLISH PRESENCE
1
FOR BOTH AGENTS & BROKERS
Marketplace tab for Brokers
Fuel word-of-mouth referrals
Listings tied to Agent & Broker Pages

8. GET DISCOVERED
2
BUILD BASE OF FANS & FOLLOWERS
› Stay in touch with clients & prospects
– They can keep up with you, you stay top of mind
– Easily track what’s going on in their lives
› Upload your contacts
– Facebook > Account > Edit Friends > Find Friends
› Invite personal connections
› See who friends and professional
contacts are connected to

9. GET DISCOVERED
2
USE FACEBOOK MARKETPLACE
Facebook Marketplace
powered by Oodle
10M+ users/month
Listings seen by everyone
(not just your friends)

10. GET DISCOVERED
2
ADD YOUR LISTINGS
Simply claim your listings to
include them in Marketplace
Working with a buyer?
Post what you’re looking for!

11. GET DISCOVERED
2
LISTINGS TIED TO YOUR PAGE
Clear call to action
Linked to your
Facebook Page

12. GET DISCOVERED
2
LISTINGS TIED TO YOUR PAGE
Listings also promoted
on Oodle Network
Listings tied to your
Facebook Page & Twitter Profile

13. RAISE YOUR VISIBILITY
3
SHARE AND SHARE AGAIN
› Keep it light
– Share observations links to blogs, pictures
› Do it often – once a day, few times a week
› Don’t sell, but don’t be scared to talk business
“Just listed home on
Elm Street. What an “Just sold the house
incredible view. First on Chambers Street.
peek this weekend!” Multiple offers. “Buyer looking for
Market picking up.” a 3 Bedroom Condo
“Ranking for Burlingame in Belmont near train
schools up. Bodes well station. Know of one?”
for prices.”

14. RAISE YOUR VISIBILITY
3
JOIN CONVERSATIONS
› Comments as visible as shares
– When something catches your eye, comment in supportive way
› Regularly watch your streams
– Track what people are saying about you, your listings, and your market
(www.tweetdeck.com)
› When jumping into a conversation with
someone you don’t know, tread lightly
– Identify yourself, offer brief & helpful commentary, let them decide to follow up

15. RAISE YOUR VISIBILITY
3
SPARK CONVERSATIONS
As people discuss listings
they gain viral visibility

16. RAISE YOUR VISIBILITY
3
SHARE YOUR LISTINGS
Automatically share new listings
on both Twitter and Facebook
Fuel word-of-mouth referrals

17. FOR REAL ESTATE
› Use your listings to build your SMO
– Enhance your Page
– Get discovered by people you don’t know
– Fuel conversations
› One simple subscription
– $25.00/month for Agents
– Tiered pricing for Brokers
› Just claim your listings
Brokers Currently Supported:
Fuel word-of-mouth referrals

18. YOU HAVE A FACEBOOK PAGE!
OODLE PRO LIMITED OFFER FACEBOOK MARKETPLACE
Additional 10% off annual subscription if www.facebook.com/marketplace
sign-up by May 14th.
www.oodle.com/homepro
Coupon code:Remartech
TWITTER
SOCIAL MEDIA GUIDE @oodle_RE
www.oodle.com/social
Questions: proteam@oodle.com