udig coaching session 2

1. Coaching session 2
User-driven innovation group

2. Where are we now?
• Idea selection
• Benchmark
• Individual assignment
vs project
• Next steps

3. From 6 to 1 idea: selection process

4. Preferred idea: kidwearswap
Kidswearswap helps parents to have clothes for kids that are
always the right size. For a fixed monthly fee customers get a
certain package to use. The package includes clothes for basic,
or customized needs – trousers, shirts, jackets… When the kids
grow and the clothes remain too small, parents just send them
back and they get another package with bigger sized clothes to
use.

5. Benchmark!#sharing #swapping #kids clothes #second hand #online

6. Online store that enables individuals to buy and sell clothing for women and children.

7. Market place for second hand kids clothes.Selling and buying

8. Market place for second hand kids gear

9. Leasing baby gear

10. Designer clothes for kids and mummies. Rented through subscription

11. Online store that enables individuals to rent clothes
from stores.

12. Where do we stand?
Selling/ Buying
second hand
Renting
Niche: Kids clothesLarge selection: Children products

13. Individual assignment vs project.
Phase 1: Preparing for Your Lead User Project
Phase 2: Identifying Trends and Key Customer Needs:
Trends: #digitalisation #sharing economy. #sharing #swapping #community
Customer needs: #convenience #quality #cost effectiveness #trendy #no more oversized
clothes
Phase 3: Exploring Lead User Needs and Solutions.
To do: clarify user needs (young trendy mums) with regards to kids clothes. Mums active
at kirppis, second hand store, developing facebook groups on the topic.
Phase 4: Improving Solution Concepts with Lead Users and Experts.
-Identification of sharing economy experts in Finland
-lead users in other similar sectors? Companies renting other items online.

14. Next steps
 Clarifying value proposition
 Designing Value network
 Validate hypothesis with
lead users?