A slides only version of an introductory presentation to value maps - strategic design tools that help you map the value exchange between a business and a user. Covering customer journey's, experience flow's, service blueprints and ecosystem maps. The core lesson is that these diagrams all help map value exchange, and that they are tools not products (IE make them with your partners, not for them).
12. GREAT
FOR:GETTING AN OUTSIDE IN VIEW OF YOUR
CUSTOMER’S JOURNEY THROUGH CONVERSION
IDEATING NEW WAYS TO IMPROVE YOUR CONVERSION FLOW
SPOTTING OPPORTUNITIES TO CONNECT TOUCHPOINTS
ACROSS A COMPLETE CUSTOMER JOURNEY
17. GREAT
FOR:DEEPER UNDERSTANDING OF USER’S NEEDS AND EXPECTATIONS
WHEN MOVING THROUGH AN EXPERIENCE
ALIGNING THE BUSINESS AROUND A SHARED EXPECTATION SET