1. “Hitting the International Target” 1 Presentation to CEO and Senior Management of PM Company C. Ard, A. Bunje, J. Burggraf, N. Carter, & M. Coe MGM355-0804A-05/PPT October 28, 2008

2. Overview of Canada, China & Germany Cultural Diversities within these countries Dr. Hofstede’s take on these countries (ITIM, 2008) Recommendation for PM Company 2 Objective

3. Canada’s Cultural Factors Language (CIA, 2008) Technology Michael Coe, 2008 3

5. Wealth division

6. Masculinity

7. Traditions - (continued)J. Burggraf, 2008 4

8. Domestic(Transtech Company, 2008) Canadian (Canadian Seating, 2008). Michael Coe, 2008 5 Competition

9. What potential do we see in this market? Aging population Trade convenience Access Currency exchange rate Existing trade relationships 6 Physical Mobility J. Burggraf, 2008

10. Michael Coe, 2008 7 Recommendations Cultural Factors Human Resource restructuring Country accessibility

11. Cultural Factors China Language Wages Working hours Employment (Dessler, 2008) April Bunje, 2008 9

13. Population counts for 23% of the world’s population

14. Ranking economically will grow to 2nd largest by 2030Cultural and Financial Dimensions C. Ard, 2008 9

15. Cultural Factors Business attire (China-Window, 2008) Bright colors are inappropriate Touching is frown on in business Senior personnel are acknowledged first C. Ard, 2008 10

16. Benefits In Foreign Trade With China Number one travel destination Global Economic Power 11 C. Ard, 2008

17. Recommendations China Cultural Factors Human Resource restructuring Country accessibility April Bunje, 2008 13

18. Physical Mobility What will the benefits be in China? Population (CIA, 2008) Transportation Communication Currency exchange rate Supporting Industries April Bunje, 2008 13

19. Nicole M Carter, 2008 14 Germany’s Cultural Factors Second Most Heavily Populated Nation Economic Integration (CIA, 2008) Second Largest Importer (Encyclopedia, 2008) Strong Country (Ball, pg 313)

21. Masculinity

22. Uncertainty Avoidance Index15 N. Carter, 2008

23. Distributors that purchase Wheelchairs (Alibaba, 2008) Living LONGER (People Daily, 2006) Technological Advances (CIA, 2008) Exchange Rate N. Carter, 2008 16 “We Get Around”

25. Importation

26. Payment (CIA, 2008)

27. Global Expansion

28. Profit

29. Public RelationsN. Carter, 2008 17

31. We are all equal here

32. “The Show me Country” M. Coe, 2008 18

34. Get paid promptly (including exchange rates)

35. Provide quick and accurate shipping

37. Risk

38. Benefits/Goals

39. Where we choose to market21 M. Coe, 2008

41. Avoid and prepare for barriers

42. Invest time and money

43. Be flexible 22 Conclusion/Questions? M. Coe, 2008

44. References Alibaba,(2008), Homepage, Retrieved: October 24, 2008, http://www.alibaba.com Ball, D. A., & Geringer, J. M., & McCulloch, W. H. Jr., & McNett, J. M. & Minor, M. S., (2008), International Business, The Challenge of Global Competition, (11th ed), McGraw-Hill Irwin, NY Bank of Canada, (2008), Homepage, Canadian economy in decline, but 'sky not falling”, Retrieved: October 24 , 2008 http://canadianpress.google.com/article/ALeqM5iIUho2NdbjvAWCCSrMPOLT3gCvxg Canadian Seating and Mobility Conference. Retrieved October 25, 2008.http;://www.csmc.ca. N. Carter, 2008 23

45. References Canadian Salary Survey, (2008), Homepage, Retrieved: October 24, 2008 http://www.livingin-canada.com/work-salaries-wages-canada.html CCBC National , (2006). Canada China Business Council. Retrieved October 25, 2008, Web site: http://www.ccbc.com Central Intelligence Agency. (2008). Retrieved: October 15, 2008, https://www.cia.gov China Window (2008). The Way to China. Retrieved October 25, 2008, from Web site: http://www.china- window.com N. Carter, 2008 24

46. English-French Bilingualism, (2008), Homepage, R retrieved: October 24, 2008 http://atlas.nrcan.gc.ca Harris, M., (2008), Homepage, Transport industry prepares for major shift in demographics, Retrieved : October 24, 2008http://www.canada.com History .com, (2008), Encyclopedia, Germany, Retrieved: October 25, 2008 http://www.history.com Hofstede, G., (2008), Homepage, Retrieved: October 22, 2008 http://www.cyborlink.com/besite/hofstede.htm J. Burggraf, 2008 24 References

47. References Morisselle, R., & Zhang, X, (2008), Revisiting wealth inequality, Retrieved: October 24, 2008 http://www.statcan.ca/english/freepub/75-001-XIE/11206/art-1.htm People’s Daily, (April 27, 2006), Is Germany Headed for a Demographic Disaster?, Retrieved: October 25, 2008, http://english.peopledaily.com.cn Transtech Company Website. Retrieved October 25, 2008 http://www.transtechmobility.com/ J. Burggraf, 2008 25