Phase Iii Gp (Part Ii)

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Phase Iii Gp (Part Ii)

  1. 1. Key Elements of a Market Analysis<br />September 18, 2009<br />Business Strategy<br />MGM465-0903B-02<br />Phase III Group Project<br />Professor: Dr. Jill Starman<br />By: Irvin Fitzgerald<br />
  2. 2. Market Size and Growth Rate <br />How will we obtain the information?<br />Government data that provides demographic data.<br />Financial data retrieved from competitors.<br />Customer email, phone, and mail surveys.<br />Determining the predicted rate of growth.<br />Historical Data + Future Goals = Forecasting<br />
  3. 3. Market Profitability <br />Porter’s Five Forces<br />Buyer power.<br />Supplier power.<br />Market entry barriers.<br />Threat of quasi-products.<br />Heightened competition in the industry.<br />
  4. 4. Industry Cost Structure <br />Cost Structures include:<br />Transaction costs.<br />Sunk costs.<br />Marginal costs, <br />Variable costs, and<br />Fixed costs.<br />
  5. 5. Distribution Channel & Market Trends <br />Things that may affect the end product or revenue are:<br />Breaks in the distribution channel (vendors, sub-vendors, and/or storefronts).<br />Logistics of shipping products (scheduling and tracking).<br />The economy (rising fuel costs passed on to the customers)<br />Market Trends include:<br />Distribution channels (competing distribution channels) and,<br />Demographics (expanding suburbs).<br />
  6. 6. Success Factors<br />Access to essential unique resources<br />Retrieving and implementing customer feedback<br />Competitive distribution channels.<br />
  7. 7. References<br />Coulter, M. (2008). Strategic Management in Action (Fourth ed.). Upper Saddle River, NJ: Pearson Prentice Hall.<br />Dehoff, K., & Jaruzelski, B. (2007). The Customer Connection:The Global Innovation 1000. Retrieved September 16, 2009, from Strategy and Business: http://www.strategy-business.com/article/07407?gko=a8a10<br />Fixed Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/fixed_cost.html<br />Marginal Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/marginal_coct.html<br />Market Trends. (2009). Retrieved September 15, 2009, from Encyclopedia:The free Dictionary: http://encyclopedia.thefreedictionary.com/Market+trend<br />Marketing Strategy. (2009). Distribution and Channel Strategy. Retrieved September 15, 2009, from The Marketing Donut: http://www.marketingdonut.co.uk/marketing/marketing-strategy/distribution-and-channel-strategy<br />
  8. 8. References<br />NetMBA. (2007). Market Analysis. Retrieved September 1, 2009, from NetMBA.com: http://www.netmba.com/marketing/market/analysis/<br />QuickMBA. (2007). Strategic Management:Porter&apos;s Five Forces. Retrieved September 15, 2009, from QuickMBA.com: http://www.quickmba.com/strategy/porter.shtml<br />Sunk Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/sunk_cost.html<br />TaskList. (2009). Course Materials: MGM465-0903B-02 : Business Strategy. Retrieved August 27, 2009, from CTU Online: https://campus.ctuonline.edu/MainFrame.aspx?ContentFrame=/Default.aspx<br />Transaction Costs. (2009). Retrieved September 15, 2009, from Investorwords.com:Definitions: http://www.investorwords.com/1992/transaction_cost.html<br />

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