4. Tbe postve concaqumces of vivy or . Oonsuming a product 7. The proceser of itrubbong inaus mal leeings is be esered ty be wits and meges an a brand 10. at wowel The physcal and inlaypaie takes on 14. Coodp for which a rued eresilas re no te realiad. Down t. (2 wordy benars for n potus 2. E wordel The itage of the prisout it. a) abe ahen caleo ory ciej berei of 2. Ae esniti. The insond Foup til aloos an ienciation. 3. Chimacterises af goosos that ber ou concuneied as itay and prodiced. 4. (2 worka) Lefa aibbites and fatape mat ave ne pat ol the actua prous mare itractive a. Apinperumeet in a podvers atidy ba hom rrakidet et irseider Across 4. The positive consequences of using or consuming a product. 7. The process of developing images and feelings to be evoked by the words and images in a brand. 10. (2 words) The physical and intangible properties or characteristics the product takes on. 11. Goods for which a need or want has yet to be realized. Down 1. (2 words) Demand for a product category without regard to brand. 2. (2 words) The stage of the product life cycle when category sales begin to drop, signaling the end of the category. 3. (2 words) The second group to adopt an innovation. 5. Characteristic of goods that they are consumed as they are produced. 6. (2 words) Extra attributes and features that are not part of the actual product but may be offered to make the offering more attractive 8. An improvement in a product's ability to deliver its primary benefit to customers. 9. The quality of a service can vary widely from consumption to consumption and from provider to provider..

1. 4. Tbe postve concaqumces of vivy or . Oonsuming a product 7. The proceser of itrubbong inaus
mal leeings is be esered ty be wits and meges an a brand 10. at wowel The physcal and inlaypaie
takes on 14. Coodp for which a rued eresilas re no te realiad. Down t. (2 wordy benars for n
potus 2. E wordel The itage of the prisout it. a) abe ahen caleo ory ciej berei of 2. Ae esniti. The
insond Foup til aloos an ienciation. 3. Chimacterises af goosos that ber ou concuneied as itay and
prodiced. 4. (2 worka) Lefa aibbites and fatape mat ave ne pat ol the actua prous mare itractive a.
Apinperumeet in a podvers atidy ba hom rrakidet et irseider
Across 4. The positive consequences of using or consuming a product. 7. The process of
developing images and feelings to be evoked by the words and images in a brand. 10. (2 words)
The physical and intangible properties or characteristics the product takes on. 11. Goods for
which a need or want has yet to be realized. Down 1. (2 words) Demand for a product category
without regard to brand. 2. (2 words) The stage of the product life cycle when category sales
begin to drop, signaling the end of the category. 3. (2 words) The second group to adopt an
innovation. 5. Characteristic of goods that they are consumed as they are produced. 6. (2 words)
Extra attributes and features that are not part of the actual product but may be offered to make
the offering more attractive 8. An improvement in a product's ability to deliver its primary
benefit to customers. 9. The quality of a service can vary widely from consumption to
consumption and from provider to provider.