Most kids, especially boys, have played Minecraft. The top reasons for its popularity are building structures and socializing with friends online. Minecraft players log on frequently - nearly half do so every week and a third of boys aged 8-11 log on daily. Popular characters include Creepers, the Ender Dragon, and Steve. Many kids already own Minecraft merchandise like the video game, books, t-shirts, and Lego sets. The document examines Minecraft's ecosystem and competitors.

1. AS SEEN IN...
MINECRAFT RESEARCH
SEPTEMBER 2014

2. MOST KIDS HAVE PLAYED MINECRAFT
More boys than girls play Minecraft
Boys: 73% Girls: 57%
source:
SuperAwesome
Minecra2
Survey,
n
=
564,
July
2014,
8-­‐16,
UK
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv

3. WHY IS MINECRAFT SO POPULAR?
1. BUILDING!
“BUILDING” is kids’ favourite thing about Minecraft
“Being able to build anything, and exploring servers
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
with friends.”
“There are endless possibilities to what you can build”
“You can build anything you want to and it is soo creative! I
managed to build a whole city world!”
“building awesome houses and other structures”
source:
SuperAwesome
Minecra2
Survey,
n
=
564,
July
2014,
8-­‐16,
UK

4. 2. SOCIALISING!
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• 96% of players have
friends who also play
• 59% usually play
Minecraft with their
friends
• … compared to 50%
who play on their
own
source:
SuperAwesome
Minecra2
Survey,
n
=
564,
July
2014,
8-­‐16,
UK

5. HOW OFTEN DO KIDS PLAY?
source:
SuperAwesome
Minecra2
Survey,
n
=
564,
July
2014,
8-­‐16,
UK
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
Minecraft is very “sticky”
• 48% of players
(8-16) log on every
week
• 33% of boys 8-11
say they log in every
day

6. FAVOURITE CHARACTERS & MOBS
Creeper Ender Dragon Steve Pig Enderman
Snow Golem Herobrine Villager Mooshroom Enderman
source:
SuperAwesome
Minecra2
Survey,
n
=
564,
July
2014,
8-­‐16,
UK
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv

7. EXISTING MERCHANDISE
Strictly Confidential | Copyright SuperAwesome Ltd 2014 | www.superawesome.tv
% OF KIDS WITH AN
EXISTING…
1. Video game 64%
2. Book/annual 42%
3. T-shirt 23%
4. Lego set 19%
5. Figure 19%
source:
SuperAwesome
Minecra2
Survey,
n
=
564,
July
2014,
8-­‐16,
UK

8. MINECRAFT ECOSYSTEM COMPETITORS
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9. milo@superawesome.tv
Twitter: @gosuperawesome
+44 203 668 6677 | MILO@SUPERAWESOME.TV | WWW.SUPERAWESOME.TV