in this presentation, I explained some tips about content marketing

1. How Coca-Cola mastered Content
Marketing
Mohsen Raei
Fall 2018

2. What is content?

3. Content vs. Container

4. Content is: engaging, relevant,
reliable, interesting, entertaining or
enlightening in the form of text,
image, video or audio.

5. Why content strategy is important

6. Courtesy of smartinsights

7. Everywood vs. Hollywood

8. Information Overload
Infoglut & Content Shock

9. “Content is king.” Bill Gates

10. Content isn’t king, it’s the kingdom.”
Lee Odden

11. “Content is king, but distribution is
queen. And she wears the pants.”
Jonathan Perelman,

12. Traditional marketing talks at
people. Content marketing talks
with them.” Doug Kessler

13. Let’s get down to business!

14. Some tips about good content
creation and channeling

15. No. 1
Your audience is not robot

16. Share A Coke® | Personalize Your Own Bottle

17. The "Where will happiness strike next?" campaign

18. Coca-Cola's ambitious "Content 2020" initiative
story-centric content with artists, musicians, and actors

19. No. 2
Let’s go casual

22. No. 3
Seize the opportunity

27. No. 4
Do not underestimate
social media channels

28. “Content is king, but distribution is
queen. And she wears the pants.”
Jonathan Perelman,

33. No. 5
Honesty pays off

34. McDonald’s Question Time
Our food. Your questions

35. Sometimes it doesn’t pay
off !

36. Sometimes it doesn’t pay
off !

37. Hashtag changes to
Bashtag

42. Thank YOU