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How coca cola mastered content marketing

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in this presentation, I explained some tips about content marketing

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How coca cola mastered content marketing

  1. 1. How Coca-Cola mastered Content Marketing Mohsen Raei Fall 2018
  2. 2. What is content?
  3. 3. Content vs. Container
  4. 4. Content is: engaging, relevant, reliable, interesting, entertaining or enlightening in the form of text, image, video or audio.
  5. 5. Why content strategy is important
  6. 6. Courtesy of smartinsights
  7. 7. Everywood vs. Hollywood
  8. 8. Information Overload Infoglut & Content Shock
  9. 9. “Content is king.” Bill Gates
  10. 10. Content isn’t king, it’s the kingdom.” Lee Odden
  11. 11. “Content is king, but distribution is queen. And she wears the pants.” Jonathan Perelman,
  12. 12. Traditional marketing talks at people. Content marketing talks with them.” Doug Kessler
  13. 13. Let’s get down to business!
  14. 14. Some tips about good content creation and channeling
  15. 15. No. 1 Your audience is not robot
  16. 16. Share A Coke® | Personalize Your Own Bottle
  17. 17. The "Where will happiness strike next?" campaign
  18. 18. Coca-Cola's ambitious "Content 2020" initiative story-centric content with artists, musicians, and actors
  19. 19. No. 2 Let’s go casual
  20. 20. No. 3 Seize the opportunity
  21. 21. No. 4 Do not underestimate social media channels
  22. 22. “Content is king, but distribution is queen. And she wears the pants.” Jonathan Perelman,
  23. 23. No. 5 Honesty pays off
  24. 24. McDonald’s Question Time Our food. Your questions
  25. 25. Sometimes it doesn’t pay off !
  26. 26. Sometimes it doesn’t pay off !
  27. 27. Hashtag changes to Bashtag
  28. 28. Thank YOU

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