6 ways about the impact of technology on consumer behaviour and lifestyle.

2. Content
• Introduction
• Access to the Internet
• Digital Devices Used by Audiences
• How Customers Search for Information
• What Consumers Buy Online
• Online Video Consumption
• Consumer Trends
• Summary
• Reference List

3. Introduction
• In our contemporary world, technology stands as the cornerstone of
almost every innovationanddevelopment.
• Whether consciously or unconsciously,everyone is now grappling
with varioustechnologicaltrendssuch as AI (artificial intelligence),
IoT (internet of things), biotech, voice technology, and more.
• For organizations,considering technological trendsin their decision-
making processes—both presently and in the future—iscrucial.
• Technology has become an indispensablepart of the consumer-facing
aspect of organizationsdue to the heighteneddemand for innovation
and improved consumer experiences. It serves as the foundationfor
the creation and enhancement of consumer experiences.
Organizationsleveragetechnology in diverse ways to caterto their
customers.
• The demand for more personalized, immediate,and consistent
service experiences has led businesses to adapt their strategies,
aligningtheir operationsand communicationsmore closely with the
ever-evolving needs and expectationsof the modern consumer.

4. Access to the
Internet
Fig. 1 Worldwide internet users in 2023.

5. Access to
internet
Fig. 2 Average dailytime spent online.

6. Digital
Devices Used
by Audiences
Fig. 3 Devices used by audiences.

7. Digital
Devices Used
by Audiences
Fig. 4 Purpose of internet use.

8. How
Customers
Search for
Information
Fig. 5 How customer search information.

9. How
Customers
Search for
Information
Fig. 6 Online informationto identify best deals.

10. What
Consumers
Buy Online
Fig. 7 Reasons why buying from a specific brand.

11. What
Consumers
Buy Online
Fig. 8 When shopping onlinebenefits play a big part.

12. OnlineVideo
Consumption
Fig. 9 Top video contentplatforms.

13. OnlineVideo
Consumption
Fig. 10 Most popularvideo contenttype in 4th quarter 2022.

14. Online
Consumer
Trends
Fig. 11 - 2023 E-commerce trends

15. Online
Consumer
Trends
Fig. 12 Changing consumer behaviour.

16. Summary
• To conclude,this summary covers the critical pointsregarding public
access to the internet, digitaldevices used by audiences, online
information searching, onlineshopping behaviour,rising online video
consumption,and evolvingconsumer trends online.
• The modern world has witnessed a significantincrease in public
access to the Internet, reflecting a surge in the number of users
across variousdemographics.
• This access is facilitated througha wide array of devices such as
smartphones, laptops,tablets, and other gadgets, catering to
different preferences and needs of audiences.
• The average internet speed is also a great contributorto the
developmentand expansion of online users, by country and varies
significantlyaround the world.
• Each of these technologicalaspects brings a blend of advantagesand
challenges, impacting our society in multipleways, shaping our
interactions,behaviours,and lifestyles. The balancebetween the
positive and negative impactsis crucial for leveraging technology's
benefits while mitigatingits potentialdrawbacks.

17. Here’s the
positive and
negative
impacts of
technology
on
consumers:
• PositiveImpact:
• Access toInformation: Provides access to a vastamount of information, educational
resources, and opportunities.
• Connectivity: Enables global communication, fostering connections and collaborations.
• Empowerment: Allows individuals to engage in online learning, work remotely, and
access various services.
• Convenience: Offersflexibility and convenience in accessing online contentand services.
• Diverse Capabilities: Provides various functionalities that enhance productivity,
entertainment, and communication.
• Efficiency: Quick access to a wealth of information aids decision-making and research.
• Educational Resource: Helps in self-education and skill development.
• Convenience: Provides 24/7 accessibility and a wide rangeof products/services.
• Global Access: Opens doors to international markets and unique products.
• EntertainmentandEducation: Offers diversecontentfor entertainment and educational
purposes.
• Creativity andExpression: Platformfor creativeexpression and storytelling.
• Customization: Tailored experiences and personalized services for consumers.
• Market Insights: Helps businesses understand and meet evolving consumer needs.

18. Here’s the
positive and
negative
impacts of
technology
on
consumers:
• Negative Impact
• Digital Divide: Disparities in access can deepen existing socio-economic inequalities.
• Privacy Concerns: Risks related to online privacy, data breaches, and cyber threats.
• Dependency: Excessiverelianceleading to addiction and reduced physicalinteraction.
• HealthConcerns: Issues likeeye strain, poor posture, and mental health impacts due to
prolonged usage.
• Misinformation: Spread of falseinformation and rumours, leading to misinformation and
confusion.
• Filter Bubbles: Tendency to be exposed to information reinforcing existing beliefs, limiting
diverseperspectives.
• Security Risks: Threats related to online payment security and fraud.
• Environmental Impact: Increased packaging wasteand energy usagedue to shipping.
• Sedentary Lifestyle: Encourages prolonged sitting and decreased physicalactivity.
• Misleading Content: Spread of misinformation through videos.
• DataPrivacy Concerns: Privacy risks associated with the collection and use of consumer
data.
• Over-commercialization: Constantmarketing and consumerisminfluencing behaviours
and desires

19. Reference
list:
• [Online], Available at: Impact of Growing Technology On The Consumer - GeeksforGeeks
• [Online], Available at: https://cheshnotes.com/impact-of-technology-on-consumer-
behavior/#:~:text=Technology%20has%20changed%20several%20things,and%20quality%20among%20o
ther%20things
• [Online], Available at: https://thenextorganization.com/en/the-impact-of-technology-on-consumer-
behaviour
• [Online], Available at: https://www.statista.com/statistics/617136/digital-population-worldwide/
• [Online], Available at: https://www.statista.com/statistics/1380282/daily-time-spent-online-global
• [Online], Available at: https://www.statista.com/chart/2783/top-10-countries-with-fastest-internet/
• [Online], Available at: https://www.statista.com/statistics/1128629/total-digital-audience-breakdown-
select-region-device/
• [Online], Available at: https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics
• [Online], Available at: https://www.bookweb.org/news/booksellers-attract-customers-through-free-
online-search-tools-101065
• [Online], Available at: https://www.consultancy.uk/news/12982/consumers-are-using-online-
information-to-identify-best-deals
• [Online], Available at: https://www.junglescout.com/blog/reasons-consumers-shop-online/
• [Online], Available at: https://thesocialshepherd.com/blog/video-marketing-statistics
• [Online], Available at: https://kyanon.digital/e-commerce-trends-2023-and-beyond-to-watch-out-for/
• [Online], Available at: https://www.insiderintelligence.com/content/top-8-trends-watch-2023

20. Thank You