Matt Davidson, co founder at Goldladder, presents a guide for SEO in 2011, for both traditional and new social media search methods.

1. Optimising Blogs, Websites And Social Media For SearchMatt DavidsonGoldladder Ltd

3. Always based in Exeter.

4. 1st year at Innovation centre, 2nd room!

5. Pure search from the outset

6. Google Accredited company

7. Team of 5. Dedicated client relationship managers at Google

9. Simple architecture/ meta data.

10. Search marketing platforms from Overture and Espotting

11. Analytics mainly server-based

13. Search marketing platforms Adwords, Yahoo & Facebook

14. Analytics: session/cookie based

17. Reach

18. Rating

19. Following

20. Trust

21. Authority

23. Profile interest/ hobby

24. Asking friends/ followers

25. Forum question

26. Automated recommendation

27. Location Information

28. Directory search

29. News or feed request

31. Blog post / web page

32. Profile

33. PR / White paper

34. Status update/ Tweets

35. Blog comments

36. Forum participation

37. Ad network

38. Product / service types

40. Link relevancy

41. Structural order / importance

42. Popularity

43. Authority/ quality

44. Likes / votes / sharing

45. Citations

46. Trending

48. OptimisingBlogs, Websites And Social Media ForSearch 1. Research

50. Tick ‘’only show...’’ box

51. Select location/ local searches

52. Good for ‘longtail’Ads.youtube.com/keyword_tool Google: ‘Trends’

54. Can target users of other pages, events, groups or apps

55. Based on likes and interests

57. Use to optimise for any search pages that produce local/map results

58. Also use external KW tool

60. Search for  or 

61. Find people who need advice or services in your area

62. Look at messages to a large company from local people and offer your solution insteadHashtags.org Tweetbeep.com

63. OptimisingBlogs, Websites And Social Media ForSearch 2. Create

65. Quantity no longer a factor

66. ‘’silo’’ navigation and linking

67. Inject rotating content into pages

68. Keep it simple and logical

70. www.armandos.com/accountancy/

71. www.armandos.com/accountancy/services

72. www.armandos.com/accountancy/planning

73. www.armandos.com

74. www.armandos.com/tax/

75. www.armandos.com/tax/returns

76. www.armandos.com/tax/adviceNo subdomains!

77. OptimisingBlogs, Websites And Social Media ForSearch Title: Should not exceed 72 characters, at least 4 words. Include the keyword phrase in the title toward the beginning Description: The first and/ or meta description 165 characters, include the keyword toward the beginning. Body: At least 300 words. Each keyword should not represent more than 5.5% of the total words on the page. Including some content in a bulleted list is a good idea. Basic SEO #3: Content

79. Look at HTML 5 in place of flash or Java/ pop-ups.

80. Use Google Webmaster Tools and Analytics

81. Use 301 redirects if content is moved or site design is new.

85. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph The Open Graph protocol enables any web page to become a rich object in a social graph. When a user ‘likes’ your web page, then OG information about the site, page, post, and picture ensures correct rendering within facebook. This leads to a higher ‘viral’ spread factor. Information about your page/ object is also stored appropriately in the facebook database, optimised for any search based activity or automated recommendation

86. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph Example: og:title = "The Rock" og:type = "movie" og:url = "http://www.imdb.com/title/tt0117500" og:image = "http://ia.media-imdb.com/rock.jpg" og:site_name = "IMDb"

87. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph Object Types:

88. OptimisingBlogs, Websites And Social Media ForSearch Facebook Optimisation: Open Graph Implementation: 1. Research facebook interests 2. Add OG metadata to your site/page 3. Add ‘like’ button 4. ‘’Push’’ into facebook by ‘liking’

89. OptimisingBlogs, Websites And Social Media ForSearch 3. PPC Networks

90. OptimisingBlogs, Websites And Social Media ForSearch Benefits of Ads: Gain early traction Research tool ‘long tail’ KW marketing Acts as a ‘signal’ Platform / location targeting Good source of ROI when optimised

91. OptimisingBlogs, Websites And Social Media ForSearch Main PPC Platforms: Google Adwords MSN Adcenter Facebook LinkedIn Baidu

93. Use ‘search string’ reports to understand actual phrases people use

94. Add negatives or set to exact match

95. 1 ad per 5 – 10 keywords

96. Be specific in your ad

98. You can pay less per click than a higher – positioned competitor

99. Ensure relevancy in keyword, ad and landing page

100. A/B test ads continuously

102. Geo-target ad delivery for location an map inclusions

103. Ads on mobile sites in a given area can be triggered.

104. Use click-to-call, no website required

105. Click-to-app, Itunes and Android Markets

107. Build a cookie-identified audience of any visitor that starts conversion process but does not complete

108. Target ads across display network to this visitor

109. Set delivery frequency/ cookie length

111. OptimisingBlogs, Websites And Social Media ForSearch Multichannel Marketing Organic search PPC Twitter Facebook Email link Direct visitor App user Referring website Event / Show Direct Mail

112. OptimisingBlogs, Websites And Social Media ForSearch Conversions Online enquiry form Phone call App/file downlowd Purchase Subscription Email Shop / event visit Booking Site visitors/ Ad servings

114. Google Urchin (server based)

115. PPC Conversion Code

116. Alterian SM2 / Radian6

117. Facebook insights

118. Google Alerts / Tweetbeep

119. Weblogs

120. Google Webmaster Tools

122. Create multistep funnels and goals

123. Create custom segments

124. Tie in Adwords accounts

125. UTM Tagging

127. Incoming source is tied to web session

128. If number called, stats are injected into analytics

129. Subsequent page visit/ actions recorded