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Business Strategy In The Digital Era
Copyright © All Rights Reserved to Avi Amar
Avi Amar - Introduction
 20 years of vast experience with online retail business.
 Technology and online marketing backg...
Why Are We Here?
Copyright © All Rights Reserved to Avi Amar
The Change
Copyright © All Rights Reserved to Avi Amar
What Is Digital?
 Technology – mobile and IoT ?
 Data - access to information ?
 Social - sharing economy ?
 People - ...
Global Mega Trends
 The rise of the experience economy
 Customers existing within a social ecosystem
 Recommendations a...
Business Challenges
 From transaction view to customer view
 Personalization & Big Data
 GloCal (Global + Local)
 Disr...
Digital Business Transformation
 There is no single definition for digital transformation.
 Digital is about people
 St...
The 4 Pillars of Transformation
Customers Workforce
Services Technology
Copyright © All Rights Reserved to Avi Amar
The People Eco System
 Customer Oriented
 Business Units
 Products & Services
 Business Strategy
 Customer Data
 Exp...
Customer Journey
 Series of interactions people have with a company
via all available channels such as telephone, web,
br...
Customer Experience
 Forbes says that: customer experience is the
"cumulative impact of multiple touchpoints" over
the co...
Customer Journey Mapping
 The act of graphically portraying your
customer's experiences with your organization
across maj...
Workforce
Copyright © All Rights Reserved to Avi Amar
Workforce
 MUST HAVE A DIGITAL LEARDER
 Clear business and digital strategy.
 Sufficient digital capabilities within th...
Technology
 Cloud technologies
 Data insight and service personalization
 Traditional and predictive analytics
 Mobili...
Products and Service
 Automate products and services. It helps deliver
content to the right person at the right time.
 D...
Copyright © All Rights Reserved to Avi Amar
Thank you for listening
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Business strategy in the digital era

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Business strategy in the digital era

  1. 1. Business Strategy In The Digital Era Copyright © All Rights Reserved to Avi Amar
  2. 2. Avi Amar - Introduction  20 years of vast experience with online retail business.  Technology and online marketing background.  Entrepreneur with extensive growth hacking experience.  Fortune 500 corporations experience.  Entrepreneur of 3 startup companies.  Owned a professional services business for SME.  VP Digital of Issta Lines Group. Copyright © All Rights Reserved to Avi Amar
  3. 3. Why Are We Here? Copyright © All Rights Reserved to Avi Amar
  4. 4. The Change Copyright © All Rights Reserved to Avi Amar
  5. 5. What Is Digital?  Technology – mobile and IoT ?  Data - access to information ?  Social - sharing economy ?  People - customers, employees ?  Bots - robots, artificial intelligence ?  Innovation - startup companies ? Copyright © All Rights Reserved to Avi Amar
  6. 6. Global Mega Trends  The rise of the experience economy  Customers existing within a social ecosystem  Recommendations are king  Personalization with big data  Virtual reality  Automation and artificial intelligence Copyright © All Rights Reserved to Avi Amar
  7. 7. Business Challenges  From transaction view to customer view  Personalization & Big Data  GloCal (Global + Local)  Disruption  Mobility  Workforce Copyright © All Rights Reserved to Avi Amar
  8. 8. Digital Business Transformation  There is no single definition for digital transformation.  Digital is about people  Start outside-in harnessing the power of disruptive forces.  Digital is different for each generations.  Digital is about embracing new technology.  Digital is about bringing agility.  Digital business should be able to easily roll out new ideas, innovation and new features to market. Copyright © All Rights Reserved to Avi Amar
  9. 9. The 4 Pillars of Transformation Customers Workforce Services Technology Copyright © All Rights Reserved to Avi Amar
  10. 10. The People Eco System  Customer Oriented  Business Units  Products & Services  Business Strategy  Customer Data  Experience Oriented  Customer Journey  Needs and Emotions  Disruption  Business Info & Review Employees Customers Copyright © All Rights Reserved to Avi Amar
  11. 11. Customer Journey  Series of interactions people have with a company via all available channels such as telephone, web, branch, marketing communications and service interactions. Copyright © All Rights Reserved to Avi Amar
  12. 12. Customer Experience  Forbes says that: customer experience is the "cumulative impact of multiple touchpoints" over the course of a customer's interaction with an organization Copyright © All Rights Reserved to Avi Amar
  13. 13. Customer Journey Mapping  The act of graphically portraying your customer's experiences with your organization across major and minor touch points Copyright © All Rights Reserved to Avi Amar
  14. 14. Workforce Copyright © All Rights Reserved to Avi Amar
  15. 15. Workforce  MUST HAVE A DIGITAL LEARDER  Clear business and digital strategy.  Sufficient digital capabilities within the talent pool.  Educate for innovation and agility.  Engrain digital in the organizational culture.  Working environment should be accessible from anywhere at anytime  A change in organizational structure impacts the entire integrated business system Copyright © All Rights Reserved to Avi Amar
  16. 16. Technology  Cloud technologies  Data insight and service personalization  Traditional and predictive analytics  Mobility  Data-driven decision management (DDDM) Copyright © All Rights Reserved to Avi Amar
  17. 17. Products and Service  Automate products and services. It helps deliver content to the right person at the right time.  Develop an Omni-channel approach.  Self-paced education of products.  Efficient buying experience with trusted advisor.  Provide quick answers and solutions from people who know your business Copyright © All Rights Reserved to Avi Amar
  18. 18. Copyright © All Rights Reserved to Avi Amar Thank you for listening

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