2. Easily discover unknown
places
Give and receive suggestions
Visit the best locals
Build your Network!
Share it!
3. Users (people that follow the routes)
will find a new, interactive and
exciting way to explore a new city, or
even their own city, discovering
places
Traders and public institutions will
have new and modern means to
promote their
businesses, cities, museums, regions
…
There is no competitor in our
geographic area (Spain) that offers
the same services.
4. A web based survey distributed
through Facebook and Twitter.
Face-to-face interviews with
show owners.
Searching the web and Google
Play app market.
5. The survey confirmed
that people would see
our service as a useful
tool for exploring a new
city… Shop owners prefer to
pay for real customers
rather than for potential
ones or a monthly fee... It is not exactly true that
there is no competitor in
our area, but we cannot
consider it a saturated
market…
6. …even paying a small …It is also important to We must focus in:
amount of money for differentiate routes also the orientation to "routes"
instead of isolated "awards";
some special routes. by purchasing power
(like offering a "Golden getting a neat design for the
Mile" route). Our best app, where usability is the main
targets will be objective;
establishments that sell a lot of functionalities included
special products. in basic free membership;
a great marketing effort to sell
our services to local institutions;
