intercultural communication slideshow

1. Intercultural
Communication

2. Targets:
• define intercultural communication;
• demonstrate effective intercultural communication skills
in a speech situation;
• develop appreciation for different cultural perspectives;
• practice effective intercultural communication;
• apply learning and thinking skills, life skills, and ICT
literacy in understanding intercultural communication;
• communicate sensitively, taking into consideration a
listener’s gender, religion, beliefs, and traditions; and
• reflect on your learning about intercultural
communication.

3. From UKproEdits, 2012
In the 1970s, an aftershave
product was advertised for men in
the Middle East, and the ad
showed a photo of a man and his
dog.
The product dramatically failed in
Islamic countries, where dogs are
considered unclean.

4. From UKproEdits, 2012
A golf ball manufacturing
company sold their products in
packs of four for easy purchase in
Japan.
But the items sold in “fours”
became unpopular
because the word “four” sounds
like the word “death” in Japanese.

5. Let’s Work and Learn

6. • Read each statement. If it displays bias or
insensitivity, write the group/element being
misrepresented (gender, social status, age,
religion, culture).
• If not, write “OK.”
• Once done, compare and discuss your
answers with a partner.

7. 1. “Each employee must wear his ID at
all times.”
Bias
> Gender

8. 2. “You won’t understand if I explain;
you’re too young.”
Bias
> Age

9. 3. “Japanese people are so rigid and
stoic!”
Bias
> Culture

10. 4. “Don’t buy those shades; only low-
class people wear those.”
Bias
> Social Status

11. 5. “Lolo, this is an iPhone. ‘i-Phone.’ It
is a very complicated device, but I’ll
explain it
to you simply. It is used to talk to
people from other places.”
Bias
> Age

12. 6. “All staff members have to submit
their leave requests before the day
ends.”
Okay

13. 7. “My belief is the absolute truth.
Other religions simply got it wrong.”
Bias
> Religion

14. 8. “Manang, let’s go, I’ll treat you. I bet
you haven’t eaten sushi in your entire
life.”
Bias
> Social status

15. 9. “Catholics and Protestants do have
big differences, but we must respect
each other’s beliefs.”
Okay

16. 10. “You’re the youngest person in the
family, but I trust that you can handle
the situation well.”
Okay

17. Write T before each number if the
statement is true and F if the statement is
false.

18. 1. Intercultural communication occurs
when there is interaction and
negotiation between or among
individuals from different cultural
backgrounds. T

19. 2. Intercultural communication refers
only to communication that happens
between or among individuals from
different nations.
F

20. 3. Communication that exists between
or among individuals from different
ethnic, religious, and regional
backgrounds and sexual orientations is
not considered as intercultural.
F

21. 4. The DMIS by Bennett and Bennett
(2004) can be used to understand those
who do not recognize other cultures
and cannot communicate
interculturally. T

22. 5. The denial stage could be
interpreted as distrust towards other
cultures.
F

23. 6. The acceptance stage refers to
recognition of cultural differences.
T

24. 7. In the adaptation stage, individuals
begin to integrate with other cultures.
T

25. 8. Cultural sensitivity matters in
intercultural communication.
T

26. 9. One character trait of a competent
communicator is sensitivity to
nonverbal cues in other cultures.
T

27. 10. A competent communicator is a
person who is effective in intercultural
communication.
T