about ethos

1. INDIAN ETHOS FOR MANAGEMENT
Indian ethos for management means the application of principles of management as revealed in
our ancient wisdom brought forth in our sacred books like our Gita, Upanishads, Bible and Kuran.
There are 6 basic principles, which come to light in the holy books applicable in today‟s
management world. They are :
 Each soul is a potential God
 Holistic approach
 Equal importance to Subjectivity/Objectivity
 Karma yoga
 Yogah Karmasu Kaushalam
 Co – operation
Each Soul is a potential God
A human being has a soul, a spark of the Divine. The divine resides in the heart of a person. The
Divine means perfection in knowledge, wisdom and power. Therefore a human being has immense
potential power or energy for self – development. Thus human efforts can achieve even an apparently
impossible goal and convert the impossible into a reality. The partnership of God and Man can bring
about extraordinary or miraculous results; only if man chooses willingly to collaborate with God and
actively participates in the affairs of the society by right action under his guidance and grace. He can
bring about not only personal development, harmony, happiness but also prosperity of his own
organization and the society without injustice to others.
Of course here, also, God helps those who help themselves.

2. Holistic Approach
Holistic approach in Management is based on spiritual principle of unity, oneness, non-dual or
Advaita concept. Under this principle of unity, the universe in an undivided whole where each and every
particle is connected with every other particle. Thus, entire Humanity is ONE.
Such an integrated human personality of self-developed manager and worker can assure best and
competent management of any enterprise, involving collective works and efforts. It will achieve
perfection or excellence in whatever sector you work. This is the ideal of Indian ethos : ‘Atmano
Mokshartham Jagat Hitya Cha.’ (For gaining perfection in individual life, as well as for the welfare of the
world.). This is the message for all managers and workers given by the Indian ethos for management.
Equal Importance to Subjectivity / Objectivity
Indian ethos for management distinguishes between subject and object. Subject is subtle and
intangible. Object is concrete and tangible or visible.
We have the concept of the third eye, the eye of wisdom. It can see even that which the normal
two eyes cannot. It can see the intangible i.e. invisible.
Human and ethical values or qualities such as courage, vision, social awareness, fearlessness,
integrity, pure and clear mind, truth, etc. are subjective, subtle and intangible concepts. These subjective
or subtle qualities are as important as money, materials, machines, information or data as well as human
skills. Inner resources of human beings are more powerful than external resources.
Creator is subjective. Creation is objective. Insight i.e., creator is more important than Outsight i.e.,
creation. Our body, senses, intellect, mind,etc., are objective, seen, tangible. But our soul atman is
unseen, intangible, subtlest and subjective. Hence, wisdom manager/ worker is much more important
and valuable than knowledge manager/ worker.
Therefore, manager must develop his third eye, „Jnana Chakhu‟ , the eye of Vision intution,
insight, foresight and such other divine qualities or values. This is the essence of Indian ethos for
management.

3. Karma Yoga
It is yoga of selfless service to others. Karma Yoga is all about identifying your priorities and
trying to achieve them. Also, a person should have accountability i.e. he should always hold only himself
responsible for whatever goes right or wrong. This brings about the union of human being with the
Divine.
Gita says that do your duty without ego and without calculations of gain or loss. One should believe in
Nishkama Karma i.e. fruits of work should not be thought of while performing the duty.
The memorable words of Gita are “ To work only you have the right and you have no right to the fruits
of work”. However, this does not mean that one should work day and night and the returns that he gets
should be almost negligible. What the Gita tries to say is that let not the fruits of action motivate you as
they might just divert your attention from work. When you are doing a job, put your heart and soul in to
it. One has no control over the future hence never waste your present in useless dreams of future hopes
and fears of present actions.
WHY DO I WORK?
1. For my own salvation and personal growth.
2. For the good of the world.
The inner joy of doing something gives the doer a sense of achievement and also helps him in respecting
himself more than he used to. Money is important but running behind money all the time leads to
tension, stress and total loss of peace. Self-motivation can assure self-development. When work is
performed without passion, hatred, arrogance and desire we have individual development and social
good.
Indians always had two great truths of successful, harmonious and happy life:
1. Divinity of life can be used through self-development for personal growth and also for social
welfare.

4. 2. I cannot cheat you and nature without cheating myself. Working for harmony and peace results
in a sense of fulfillment.
It is becoming clear that a chapter, which had a Western beginning in business management, will have to
have an Indian ending. Karma Yoga is not just meant for the common man but also for leaders and
managers who if act responsibly will in turn influence the behavior of a number of people.
Karma Yoga thus is a good pathway for:
1. Self-purification and Self-development.
2. Individual growth and welfare.
3. Collective growth and welfare.
4. Minimum play of passion, jealousy, hatred.
5. Team spirit and Teamwork.
6. Autonomous management, minimum control and supervision.
7. Manager acts as a Mentor.
8. Self-motivation.
9. Perfection.
10. All round happiness and prosperity.
11. Skills and values united.
12. Conflicts resolved by integration.
Yogah Karmasu Kaushalam
Yoga means excellence at work. Seek to perform your assigned duty or work in an excellent
manner. Kaushalam denotes doing work with devotion and without attachment i.e. without being a
work-a-holic. Such detatched attitude enhances its values and improves the concentration and skill of
the worker. You work with smartness, determination and ability. Your head, heart and soul co-operate
with your hands. You do not hanker over the fruits of action. You have no anticipation of reward, or
personal gain. You become a tool of God to perform the work. Any work carried out with full
concentration, dedication and with all abilities that a person has, becomes valuable and the person also
becomes valuable to others as well as to society. In total quality management(TQM) Karma Yoga and

5. Yogah Karmasu Kaushalam provide valuable contributions. Under this slogan we have one hundred
percen concentraion coming from within. The extrinsic incentives e.g., money, other perks, etc. play a
very minor role as motivators.
Co – Operation
Healthy competition is a powerful motivator for excellence and success, especially business
success. The idea of cut-throat competetion is founded on the concept of „struggle for existence‟ and
survival of the fittest.
Indian ethos says that for human beings the royal road is co-operation as a powerful motive for
team work. We are human beings having mind and power of discrimination.
The Gita says : “ By co – operation and mutual help all shall achieve the highest human welfare.”
Unity is strength. Even in the holistic approach, we stress the co-operation integration, synthesis and
team – spirit for extraordinary performance, for enduring harmony and peace, because in our hearts
chamber is living the pure conciousness of the Divine, i.e., Purnatman. Peaceful co-excistence, harmony,
not struggle is the rule. Indian insight endorses this in the management of any enterprise.
Excessive competetion at work can destroy many young people and our social life. Co-
operation, united efforts and striving for success leads to all round prosperity and success leads to all
round prosperity and success in any field of human enterprise.
Indian ethos expresses this :
Parspar Devo Bhava
Paraspar Bhavayantah, Shreyati parma Vapsyatha.

6. Features of Indian Ethos and Insight
 Divinity of a human being is not merely a notion but a truth which can be experienced in the
stillness of the mind.
 Balance is the keynote of Indian thought. We have synthesis, harmony between the dual
concepts.
 The Individual is the central focus.
 Devine element in the individual is only a portion of the universe of the universal or cosmic
consciousness.
 Gives greater emphasis on values, human and ethical. Knowledge is not power.
 Indian ethos are based on Indian scripture. Indian thoughts provide eternal knowledge
 All work is worthy and honorable.
 Emphasis on duties and responsibilities.
 Deals with two types of knowledge.
a) Knowledge of creation.
b) Knowledge of creator.