Running head: Mission, vision, and values. 1 Mission, vision, and values. 3 Name Institution affiliation Date Mission, vision, and values . Introduction The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries. Body Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014). The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents. The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values. The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.

1. Running head: Mission, vision, and values.
1
Mission, vision, and values.
3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola
Company. It started back in 1886 by a pharmacist known as
Dr.John Pemberton in Atlanta. Currently is the leading company
in the manufacture of beverages around the globe. Just like
other companies, coca cola is working towards maintain a
sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place
to work for people, to offer a portfolio of drinks and brand,
building a network with partners and helping to build and to
support a sustainable communities. The company is in line with
its vison. This is because they have managed to grow over the
years in different cultures and environment. They have also
made a partnership with other organization is supporting the
communities in different countries which helps in supporting a
sustainable community. The employees of this multinational

2. business organization are given the best working condition
while at the same time being motivated by great payments.
(Papulova, 2014).
The missions of this company are; to refresh the world, to
inspire the moments of happiness and creating value in people
and the world as a whole. They have managed to achieve their
mission by creating value to humanity. For instance, they
support games such as football clubs, which eventually creates
value in people. In addition to football, they also support music
talent via programs such as coke studio, which offers a platform
for the musicians to showcase their talents and styles. They
have also managed to refresh the world by producing a variety
of beverages, which offers their consumers a wide variety of
choices. Apart from just producing beverages, they also have
water production units, which refreshes the body. They also
inspire moments of happiness by organizing events in
communities and supporting talents.
The coca cola values include; leadership, collaboration,
integrity, accountability, passion, diversity and quality. Since
the company has managed to offer a variety of quality products
at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a
guide to the employees so that they can be able to live up to the
rules and the regulations of the organization. It is important for
the employees to master the company’s mission and the vision
so that they can be able to work hard and achieve them. They
also offer a road map towards the realization of profits for a
given organization. Therefore, it is important for the employees
to understand the mission so that they can be able to convince
the customers to prefer to purchase their products. In addition, a
clear mission and vision statements contributes a lot to the
strategic management of any organization. This is because
manager and employees would be able to set goals and
objectives that aligned with their vision (Mirvis, Googins&
Kinnicutt, 2010). Employees would also be able to know where
to channel their focus if their daily activities are aligned with

3. the vision and mission.
Conclusion
The organizations culture is strongly defined by their values
such as accountability, leadership, passion, diversity,
leadership, quality among others. Other things that the company
to show their culture include; stakeholder engagement,
charitable foundations and the history of the company.
Reference
Mirvis, P., Googins, B., & Kinnicutt, S. (2010). Vision,
mission, values. Organizational Dynamics, 39(4), 316.
Papulova, Z. (2014). The significance of vision and mission
development for enterprises in Slovak Republic. Journal of
Economics, Business and management, 2(1), 12-16.
Tums claims to have the most acid-reducing components of any
antacid. In what way is the brand's category membership being
conveyed?
comparing to exemplars
relying on the product descriptor
announcing category benefits
focusing on reliability
persuasion based on believability
Unsaved change Moving to another question will save this
response.

4. Question 2
Which of the following terms is most closely associated with
the statement: "attributes or benefits consumers strongly
associate with a brand, positively evaluate, and believe that they
could not find to the same extent with a competitive brand"?
points-of-inflection
points-of-difference
points-of-parity
points-of-value
points-of-presence
BMW's "The ultimate driving machine," American Express'
"Don't leave home without it," New York Times' "All the news
that's fit to print," and AT&T's "Reach out and touch someone"
are all examples of brand ________.
slogan
personality
mission

5. architecture
vision
Narrative branding is based on deep metaphors that connect to
people's memories, associations, and stories.
True
False
Which of the following causes a difference between marketing
in developed countries and marketing in developing countries?
The cost of production varies substantially between the
developed and the developing world.
The disparity between the rich and the poor in the developing
world is reducing.
There are substantial cultural differences between the developed
and the developing world.
Marketing in developing countries is far more expensive than in
the developed world.
The developing countries have more trade barriers in place than
the developed countries.
Once a company decides to target a particular country, it must
determine the best mode of entry. Its broad choices are indirect
exporting, direct exporting, licensing, joint ventures, and direct

6. investment.
True
False
Which of the following is NOT a challenge associated with
international marketing?
Managers need to learn new languages and laws.
Managers need to deal with volatile currencies.
Managers face political and legal uncertainties.
International markets are less safe.
All of the above are challenges.
Services account for nearly 40 percent of global trade.
True
False
The main risk in a ________ approach is the substantial
resources needed and the difficulty of planning entry strategies
for many diverse markets.
shotgun

7. continuous
born global
sprinkler
waterfall
Which of the following is an example of a zero-level channel?
A company takes online orders from customers and ships the
products to them.
An organization uses a combination of direct salespeople and
sales agencies to increase sales.
A company sells its products through wholesalers and retailers.
A company sells its products through chains of supermarkets
and other large sellers.
A large company forms alliances with smaller companies to
increase sales coverage.
Which of the following activities is a reverse-flow channel of
marketing?

8. raw materials movement
product recycling
materials ordering
finished goods storage
customer order placement
Broomer threatens to withdraw all its other products from the
retailers' stores if they are unwilling to push products from the
"Inducer" line. This is an example of ________ power.
reward
coercive
legitimate
expert
referent
A franchise organization is an example of a(n) ________
vertical marketing system.

9. corporate
administered
contractual
regulatory
controlled
Which of the following is an example of a company that serves
a niche market?
a large apparel manufacturing company that produces a wide
range of products for different segments
a software company that creates standardized supply chain
applications for manufacturers
a manufacturer who creates tools such as bolts, latches, door
handles etc. for left-handed individuals
a large multinational manufacturer of consumer products,
FMCG products, and consumer electronics
a company that manufactures denim pants for men and women
of all ages

10. ________ sales force consists of manufacturers' reps, sales
agents, and brokers who earn a commission based on sales.
Virtual
Domestic
Contingent
Contractual
Decentralized
Which of the following is most likely to use database
marketing?
an airline
a candy bar manufacturer
a fast-food chain
a toothpaste manufacturer
a hairstylist

11. Alduro Chemicals, a manufacturer of detergents, delivers
chemicals used for commercial washing to various hoteliers in
the United States. Most of the company's revenue comes from
routine orders from its existing customers. The company uses
unskilled salespeople to collect requirements from its
customers. These unskilled customers are known as ________.
demand creators
deliverers
missionaries
order takers
solution vendors
The management of Raleigh Bicycles observes that the
company's selling costs are affected by the increased number of
visits that salespeople make to meet dealers. The company
decides to reduce its personal selling costs by making sales
calls to dealers via telephone. This marketing strategy used by
Raleigh is an example of ________.
inbound telemarketing
search marketing

12. internal marketing
outbound telemarketing
paid-search marketing
A firm that is plagued with overcapacity, intense competition,
or changing consumer desires would do better if it pursues
________ as its major objective.
market skimming
product-quality leadership
survival
profit maximization
market penetration
When museums charge a lower admission fee to students and
senior citizens, this form of price discrimination is known as
________ pricing.
location
channel

13. customer-segment
special-customer
loss-leader
5 points
When a company requires customers to pay today's price and all
or part of any inflation increase that takes place before delivery,
it is known as ________.
special-customer pricing
an escalator clause
delayed quotation pricing
unbundling
time pricing
Which of the following is NOT one of the possible consumer
reference prices?
typical price

14. actual future price
last price paid
expected future price
upper-bound price
According to consumer-packaged goods companies, which of
the following effects is attributed to the heavy use of sales
promotion?
increased brand loyalty
focus on long-run marketing planning
improved brand-quality image
increased price sensitivity
greater coupon redemption rates
________ sales force consists of manufacturers' reps, sales
agents, and brokers who earn a commission based on sales.
Virtual

15. Domestic
Contingent
Contractual
Decentralized
________ is finding the most cost-effective media to deliver the
desired number and type of exposures to the target audience.
Media scheduling
Content analysis
Media selection
Communication design
Copy testing
The "Got Milk" campaign was intended to boost sagging milk
consumption among Californians in the 1990s. The campaign
ads highlighted the inconvenience of running out of milk when
intended to be used with certain foods, such as cookies or
muffins, advising consumers to stock up on milk to avoid such
inconveniences. The "Got Milk?" campaign is an example of
________ advertising.

16. informational
reminder
institutional
comparative
reinforcement
LCH is a leading electronics company that produces and
markets its own brand of desktop and laptop computers, for both
individual consumers and businesses. During the planning
process, LCH conducts a ________, which profiles all
interactions customers in the target market may have with LCH,
its computers, and its services.
sales promotion
brand association
brand contact
response hierarchy model

17. communication audit
By using full-service marketing communications agencies,
integrated and more effective marketing communications at a
much lower total communications cost can be achieved.
True
False
Which of the following statements is true of the role of
advertising in business markets?
Advertising is unsuitable for explaining any new features that a
product might have.
Sales calls are more economical than reminder advertisements.
Sales calls are more effective than advertisements at reminding
customers how to use a product and reassure them about their
purchase.
Sales representatives can use copies of the company's ads to
legitimize their company and products.
Advertisements are the least preferred tools when intended to
generate leads for sales representatives.
Which of the following ads depict an informational appeal?
Thompson Water Seal can withstand intense rain, snow, and

18. heat.
The California Milk Processor Board ran the successful "Got
Milk?" ad to boost declining sales.
VW advertised to active, youthful people with its famed
"Drivers Wanted" campaign.
Pringles advertised "Once You Pop, the Fun Don't Stop" for
years.
KFC has marketed its fast-food products under the slogan,
"Finger Lickin' Good."
Title
ABC/123 Version X
1
Balanced Scorecard Template
BUS/475 Version 9
1
University of Phoenix Material
Balanced Scorecard Template
Note: Hoosier Media is to be used as a resource for this Week 3
assignment as a carryover from Week 2.Background
Strategic objectives are a measure of attaining your vision and

19. mission. They reflect the vision, mission, and values of the
business, as well as the outcomes of the intenral and external
environmental analysis.
Scorecard Areas
Develop at least three strategic objectives for each of the four
balanced scorecard areas.
Financial Objectives
Measures
Targets
Customers Objectives
Measures
Targets
Internal Business Process Objectives
Measures
Targets

20. Learning and Growth Objectives
Measures
Targets
Reflection
Assess, in no more than 350 words, trends, assumptions, and
risks of Hoosier Media, Inc.’s business model after completing
the strategic objectives for each area.
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