Globally, many organizations still do not know the importance of forecasting in their day to day operations. When an organization has the appropriate resources at the right moment, it is guaranteed to function well. In today's harsh business settings where companies try to use their resources appropriately, forecasting is a critical technique to save costs and to predict future demand to utilize resources efficiently. Most large companies utilize forecasting to formulate their strategies since it is impossible to make decisions in their absence. Some unpredictable events, such as COVID-19, which has negatively affected businesses, and the economy, is indisputable that companies need to prepare in advance.  Firstly, poor customer service is a matter that affects many fitness centers. Management of an organization is not a simple task; hence being sensitive about familiar downfalls in business help individuals proactively evade problems as it is a regular test. The fitness facility sector has already faced problems in the past year due to the Covid-19 pandemic. However, long before the pandemic, 24-hour fitness had seen many clients defecting to other affordable fitness alternatives, and this was necessitated by the high charges the company charged to the members, which led to the company posting reduced revenue that last quarter. Early in 2019, the company had also recorded reduced earnings because it had introduced an automated system for members to sign in and out as they used the facilities. Due to the complex system's introduction, it lost many customers hence a drop in revenue collection. These challenges could have been sorted out initially had management consulted with the users to solve emerging issues accordingly. Good instructor's interaction with clients: The reception employees play a critical role in ensuring smooth running.  Secondly, inadequate use of technology in fitness centers has become an essential requirement. Even though technology is vital for a business to stay competitive in today's setting, embracing the right digital technology for any fitness company is critical to guarantee its success. With the pandemic, 24-hour fitness witnessed a reduction in customers since members shared equipment, making it hard to maintain social distancing to prevent the spread of Covid-19. Many people opted for home-based gym exercises, which meant that many members no longer attended the sessions, which led to some members never returning to the club again, leading to structural changes to the company. Due to lockdowns, many got out of the habit of exercise, and even after restrictions were relaxed; many had formed a new habit of not attending gym sessions. Many people replaced gym attending other activities easy to carry out with no equipment and in open fields. The company should have used technology and sold its services as digital content, such as online sessions, since many switched to online sessions and sought workout informatio.

1. Globally, many organizations still do not know the importance
of forecasting in their day to day operations. When an
organization has the appropriate resources at the right moment,
it is guaranteed to function well. In today's harsh business
settings where companies try to use their resources
appropriately, forecasting is a critical technique to save costs
and to predict future demand to utilize resources efficiently.
Most large companies utilize forecasting to formulate their
strategies since it is impossible to make decisions in their
absence. Some unpredictable events, such as COVID-19, which
has negatively affected businesses, and the economy, is
indisputable that companies need to prepare in advance.
Firstly, poor customer service is a matter that affects many
fitness centers. Management of an organization is not a simple
task; hence being sensitive about familiar downfalls in business
help individuals proactively evade problems as it is a regular
test. The fitness facility sector has already faced problems in
the past year due to the Covid-19 pandemic. However, long
before the pandemic, 24-hour fitness had seen many clients
defecting to other affordable fitness alternatives, and this was
necessitated by the high charges the company charged to the
members, which led to the company posting reduced revenue
that last quarter. Early in 2019, the company had also recorded
reduced earnings because it had introduced an automated system
for members to sign in and out as they used the facilities. Due
to the complex system's introduction, it lost many customers
hence a drop in revenue collection. These challenges could have
been sorted out initially had management consulted with the
users to solve emerging issues accordingly. Good instructor's
interaction with clients: The reception employees play a critical
role in ensuring smooth running.

2. Secondly, inadequate use of technology in fitness centers has
become an essential requirement. Even though technology is
vital for a business to stay competitive in today's setting,
embracing the right digital technology for any fitness company
is critical to guarantee its success. With the pandemic, 24-hour
fitness witnessed a reduction in customers since members
shared equipment, making it hard to maintain social distancing
to prevent the spread of Covid-19. Many people opted for home-
based gym exercises, which meant that many members no longer
attended the sessions, which led to some members never
returning to the club again, leading to structural changes to the
company. Due to lockdowns, many got out of the habit of
exercise, and even after restrictions were relaxed; many had
formed a new habit of not attending gym sessions. Many people
replaced gym attending other activities easy to carry out with no
equipment and in open fields. The company should have used
technology and sold its services as digital content, such as
online sessions, since many switched to online sessions and
sought workout information on various online platforms.
Thirdly, insufficient fitness space, equipment, and inadequate
training centers, especially near residential areas. The company
had most of its gym facilities situated in urban centers near
active office space; hence, if workers were not going to come
back to the offices, clients would not attend gym sessions as
many professionals operated from home. The company should
have invested earlier in surroundings where members could
attend their gym sessions near their localities as they stay at
home. It should have purchased extra training pieces of
equipment and instructors to ensure adequate service to clients.
The changes would ensure enough customers hence revenue, for
the company to remain operating.
Finally, relates to the company's low marketing strategies,
especially the inefficient use of online marketing, including
social media networks. Facebook, Instagram, and Twitter help

3. develop a brand image and send information and provide
avenues for users to interact with the center. It also ensures
increased customer recommendation as social media is critical
to ensure a good relationship between clients and the company
and aid differentiate like services offered by other fitness
companies, which increases sales of company services. The best
promotion will ensure company services are sold, and enough
revenue is generated to achieve desired set targets for the
company and remain in business in the near foreseeable future
in the competitive fitness business enterprise.
Many motives exist as to why a company may decide to rebrand
its business. It may be due to the emergence of external forces
outside the control of the management and company at large.
Rebranding 24-hour fitness includes changing the logo and
graphic design parts, marketing supplies, website, and other
social media networks such as Linked In. This process will
guarantee enhanced gym reputation, reenergize the employees,
and attract fresh clients who may not be interested before
rebranding the company or did not know its existence. The first
component in the process involves changing the company's
name, and this will ensure a new business attitude; even though
some brand recognition will be lost, the positives will be more
than the negatives. A superior business name will grab potential
consumers' attention and ensure that the brand message is
conveyed, which will resonate with the intended customers. The
name should reveal the perfect customer's fitness and
personality level, including being easy to pronounce and spell
while still promoting inclusivity in society.
Another essential component is revising the business plan,
which is necessary to reflect alterations in the fitness offerings,
brand, and general objectives to be achieved, and this will keep
changing over time to accommodate future modifications. The
mission statement will be the facility's new activities, which
affect the business operations in the long-run. The plan also

4. includes marketing to carry out targeting current consumers and
future clients in different demographics. The existing sessions
and offerings for groups will need adjustment to ensure
inclusivity for any interested potential customer. Employees
will be hired by professional human resource personnel to
ensure adequate staff receptive and caring gets an opportunity
to guarantee good services to all clients.
The third component in the strategy is modifying image
identities, the design material which signifies the business, and
this is a critical element of the brand conundrum, and it also
includes photography, the company logo, and typography. In
order to preserve brand recognition, minor modifications will be
necessary to guarantee business identification. Color designs for
the website and other sites will remain muted since, in that
form, they symbolize the company's brand character. The
company's website should remain updated anytime changes
occur in the brand, such as updates about videos and photos
taken during training or marketing purposes. Changes will also
be necessary for the profile picture and changing other social
media names to reveal its image. Modifications of email
marketing material such as newsletters will help market the
company effectively. Additionally, seeking feedback from
clients about the fitness facility's perception and utilizing the
information for marketing on all platforms.
Individuals in charge of fitness facilities should develop ways
of increasing client engagement to ensure business stability.
The management in various training centers should put up good
infrastructure in the training facilities such as superior and
clean training environment and training tools for clients in
different geographical locations. These are essential elements
and requirements in fitness centers worldwide, especially during
the present pandemic. The covid-19 pandemic has led to
profound changes in fitness and other sports activities globally.
Digitization and technology have created an avenue for the

5. management of fitness facilities simplifying the management
process. Regardless of the keeping distance to reduce the
spreading of the virus, consumer support and service should
continue, including the laid down protocols, which will remain
relevant post the pandemic.
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