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HOW TO PITCH A-MILLION-DOLLAR 
BUSINESS? 
BY THUYMUOI - CONTENT BY DEEPAK GOEL - #500STRONG
WHY PITCH?
DON’T PITCH, 
JUST SHARE 
THE STORY
WHAT DID I SHARE? 
• Personal Top Sale in Bank of America, Monterey Park - 
6 months straight 
• Recruited and built the Top 5 Production Team in 
World Financial Group - life insurance agency 
• Capital raised from super angel Dave McClure, Khailee 
Ng, and top-notch angel investors in Vietnam
1. WHAT’S THE PROBLEM? 
• Describe the problem in real-world experience 
• Simple, concrete, credible, emotional 
• Assume that the reader never heard of the problem 
before
2. HOW’S THE PROBLEM BEING 
SOLVED TODAY? 
• Every problem is getting solved today. It might be 
getting solved in an inefficient way. 
• Talk about online/automatic and/or offline/manual 
ways to solve it 
• Talk about direct/indirect competition
3. WHAT’S YOUR SOLUTION & HOW IS 
IT SUPERIOR? 
• Describe your solution 
• Keep it simple, concrete, credible, emotional 
• Your unique value proposition
4. HOW BIG IS YOUR OPPORTUNITY? 
• How big is the market? 
• Business model & pricing 
• Be ambitious & realistic
5. WHY IS YOUR TEAM IS THE BEST 
TEAM TO SOLVE THIS? 
• Past accomplishment of the team 
• Technical + marketing/sale skills 
• Go to market strategy 
• Cost of user acquisition
6. WHAT DO YOU NEED & WHY? 
• Traction till date. 
• Revenues, key customer names & testimonials 
• “Make the ask”
“I’ve missed more than 
9,000 shots in my career. 
I’ve lost almost 300 games. 
26 times I’ve been trusted 
to take the game winning 
shot and missed. 
I’ve failed over and over 
and over again in my life. 
And that is why I 
succeed” 
– MICHAEL JORDAN–

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How to-pitch

  • 1. HOW TO PITCH A-MILLION-DOLLAR BUSINESS? BY THUYMUOI - CONTENT BY DEEPAK GOEL - #500STRONG
  • 3. DON’T PITCH, JUST SHARE THE STORY
  • 4. WHAT DID I SHARE? • Personal Top Sale in Bank of America, Monterey Park - 6 months straight • Recruited and built the Top 5 Production Team in World Financial Group - life insurance agency • Capital raised from super angel Dave McClure, Khailee Ng, and top-notch angel investors in Vietnam
  • 5.
  • 6. 1. WHAT’S THE PROBLEM? • Describe the problem in real-world experience • Simple, concrete, credible, emotional • Assume that the reader never heard of the problem before
  • 7. 2. HOW’S THE PROBLEM BEING SOLVED TODAY? • Every problem is getting solved today. It might be getting solved in an inefficient way. • Talk about online/automatic and/or offline/manual ways to solve it • Talk about direct/indirect competition
  • 8.
  • 9. 3. WHAT’S YOUR SOLUTION & HOW IS IT SUPERIOR? • Describe your solution • Keep it simple, concrete, credible, emotional • Your unique value proposition
  • 10. 4. HOW BIG IS YOUR OPPORTUNITY? • How big is the market? • Business model & pricing • Be ambitious & realistic
  • 11. 5. WHY IS YOUR TEAM IS THE BEST TEAM TO SOLVE THIS? • Past accomplishment of the team • Technical + marketing/sale skills • Go to market strategy • Cost of user acquisition
  • 12.
  • 13. 6. WHAT DO YOU NEED & WHY? • Traction till date. • Revenues, key customer names & testimonials • “Make the ask”
  • 14.
  • 15. “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed” – MICHAEL JORDAN–