The Most Misunderstood “Buzzword” of All Time: Content Marketing
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Use Tools Like Followerwonk, Klear, and BuzzSumo
to Find Influencers
Using these 4 steps we
created content our research
told us would succeed. And in
turn, we succeed too.
Put Down the Plastic:
How to Move Away from
10,300 Social Shares
Our content started
getting picked up by
the top green blogs
Our infographics regularly
appear on big sites like The
Huffington Post and Upworthy
because of our outreach efforts.
Additional 28,300 social
shares from The Huffington
Editorial Proof Method
Getting on The Huffington Post doesn’t mean you’re going to get
thousands of social shares and traffic.
Many posts on large sites
fail to gain traction.
This is because they never get
promoted to the main category
How to Get on the Homepage of
The Huffington Post
Create a Link Post on Facebook
that points back to your earned
Promote your Link Post with targeted
The likes/shares from the Link
Post will sync to the social share
count on your earned media
Editors promote their best performing
content to their main category
By running paid promotion to your
earned media you give the editor
proof that your post will perform.
Why are we going through
all this effort to get earned
External links improve domain
authority which flows through
the entire site.
Content Marketing's Impact
on Domain Authority
In just 62 posts, social shares improved from 5 to 3,100 per post.
Earned links improved from 0.14 to 14 root domains per post.
The number of Keywords ranking in Google increased by 11,751.
Adopting the Consumer First Marketing
approach will change how you approach
content marketing and dramatically
improve your results.
Presentation is pinned @SEO. Feel
free to ask me any and all content
marketing and SEO questions.