In order to come out stronger of the health crisis, it seems necessary to engage teams in learning from their experience and envisioning a successful future. The practices of documentary writing and theater identification has something new to offer to managers to create a learning experience that will be both insightful and highly motivational.

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THE 99 PROJECT © 2015-2020, All rights reserved.
A CREATIVE AND COLLABORATIVE
APPROACH TO ENERGIZE AND
MOBILIZE TEAMS
A 99 PROJECT’s proposition
www.the99project.net

2. #THE 99 PROJECT © 2015-2020, All rights reserved.
HOW TO COME OUT OF THE LOCKDOWN STRONGER ?
The lockdown, a shock for the company : The lockdown has revealed weaknesses and strengths : fall of income, demand
evolution, supply chain vulnerability, altered work organization, accelerated digitalization...
A simple «back to normal» is not really possible. The lockdown period and its consequences are a unique occasion for
companies to rethink their business models and organizations, in order to come out stronger of the crisis.
It seems to us adapted, insightful and highly motivational to engage teams in learning from their experience and envisioning a
successful future. Let’s duly record this exceptional situation by offering teams an exceptional experience !
THE 99 PROJECT offers a creative, innovative and collaborative approach in order to listen to, energize and mobilize
teams
-The process leverages the driving force of a collective narrative and the identification power of theater
-The process aims at creating and performing a short play that expresses the crisis learnings, the updated vision of the
company’s strategy and celebrates reunion on stage
-It involves the entire team, alternates collaborative creative workshops with analysis moments
Our promise : 2 days to imagine a new collective tale and look to the future
-Re-energize teams
-Re-align strategy in light of the lockdown's learnings
-Re-mobilize the organization on its mission

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THE 99 PROJECT © 2015-2020, All rights reserved.
AN INNOVATIVE CREATIVE PROCESS BASED ON COLLABORATIVE
WORK
LISTEN
Place humans in the center
ANALYZE
Collective intelligence work
COMPOSE
Re-put into perspective
CELEBRATE
Look together to the future
Open and active listening and experience sharing space, with crossed
interviews of employees by employees. Highlight individual stories with a re-
writing of the interviews for stage (short monologues)
Examine COVID-19 learnings and their impact on the company’s strategy and
organization. Re-align the company’s vision with its organization in light of
those lessons.
Articulate individual experiences and the company’s updated strategy in the
form of a short and meaningful theater play.
Celebrate reunion on stage and mobilize teams on the company’s updated
mission and the embodiment of their new roles.

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THE 99 PROJECT © 2015-2020, All rights reserved.
BENEFITS OF THE 99 PROJECT
• Share an experience in an active listening atmosphere
• Facilitate effective consultation and participation
• Learn useful lessons from everyone’s experience
• Build a vision of what’s possible and wanted
• Offer a unique moment or shared joy
• Consider new roles
• Mobilize teams for a fresh start
• Convey a sense of identity and common culture
• Promote a positive image of the company
• Provide gratifying contents (video, photo, etc.) for internal
and external communication.

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THE 99 PROJECT © 2015-2020, All rights reserved.
Sarah Bussy
Born in 1984 in Paris
Graduated from HEC and School of
Dramatic Arts
Author, director, trainer in oral
communication and creativity
Divides her time between theater,
writing and consulting missions in
companies
Lived in Shanghai from 2016 to
2020
Co-directed 99 LIVE SHANGHAI in
2017
Published her first novel “En théorie
tout va bien” in 2019
Geneviève Flaven
Born in Paris in 1969
Education in Economics (ESSEC)
and Econometrics (EHESS)
Founds Style-Vision, a design
consulting agency in 2001
Moves to Shanghai in 2010 to
develop her activity
Delivers more than 350 innovation
projects for worldwide groups in
Europe and Asia, from Toyota to
Zara.
Back in Europe in 2019
Launches THE 99 PROJECT in
2015 in Shanghai with the play 99
WOMEN.
Since 2015, designs and drives
collaborative theater projects
around the world
A CREATIVE AND PRAGMATIC TEAM
Hybrid profiles combining culture & management
Barbara Perraud
Born in 1967 in Paris
Graduated in economics from
ESSEC and yoga teaching (Natha
Yoga)
Began her career in French-
speaking publishing in Morocco
(Casablanca)
Managed and programmed various
theaters and festivals (Théâtre de
Chaillot, Théâtre de l’Opprimé,
Théâtre Liberté)
Supports theater & writing projects
(design, production, production)
Catherine Jolibert
Doctor in Environmental
Sciences, based in Barcelona,
Paris, Leipzig
Executive Coach, member of the
International Coaching Federation
(ICF)
Member of the female team at the
French Federation of
Mountaineering and Climbing
Screenwriter, co-director, and
actress of the documentary
“The Finger of God, beyond the
summits” with Michel
Serres(2017) ledoigtdedieu.fr

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THE 99 PROJECT © 2015-2020, All rights reserved.
• An innovative theater play by Genevieve Flaven : 99 short monologues revealing unique moments of women lives
• 99 actresses on stage
• An ambitious theater project combining theater, dance, musique and photography
• A massively collaborative work carried out by 130 persons: 99 actresses et dancers, 30 members in the support staff (team
facilitators, communication, etc.)
AT THE ORIGIN OF THE 99 PROJECT
The 99 Women play in Shanghai in 2015

7. #THE 99 PROJECT © 2015-2020, All rights reserved.
SHANGHAI 2015
INDIA 2016
NICE 2018
SHANGHAI 2017NYC 2018
TUNISIA 2019
GRASSE 2019
LYON 2020
ESSEC 2020
A CONCEPT THAT HAS PROVEN ITS WORTH
Our productions 2015 - 2020
Since 2015, THE 99 PROJECT has been successfully held in China, India, Franc, the USA and the Middle-East,
partnering with various local organizations : associations, professional networks, firms, with a variable number of
participants (25 to 400 persons), short formats (2 days), medium ones (3 to 6 months) or long ones (12-18 months) and
diversified issues (women, governance, professional practices, etc..)

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THE 99 PROJECT © 2015-2020, All rights reserved.
ENTER THE 99 PROJECT’S DYNAMICS
Contact us for more information and to receive a detailed program
Geneviève FLAVEN, +33(0)784298746, gflaven@gmail.com
www.the99project.net