Telling stories of shared values can revive the most important aspects of management To challenge To motivate To give feedback

1. Making an Impact– Uniting
Your Team Through
Storytelling

2. A Shared Vision
Telling stories of shared values
can revive the most important
aspects of management:
- To challenge
- To motivate
- To give feedback
This way, your vision can be
communicated and your team be
motivated to go the extra mile.
Source:
https://www.youtube.com/watch?v=3vDWWy4CMhE&t=69
s

3. Explaining the Company Vision
The understanding of
goals and the vision
behind them can make
the difference between
working on tedious tasks
and laying the
groundwork for the
company’s future.
Source: https://giphy.com/gifs/everyone-remake-rw-
s239QJIh56sRW
But why?

4. Adapting Original Formats
Through adapting unique formats,
companies gain the opportunity to
convey their message efficiently and
with more impact. Company origins,
milestones and future goals can thus
be communicated with personal
highlight stories of staff and
management. For ex:
- Publishing a company magazine
- Employee stories
Source: Microsoft Life / Working at Microsoft Youtube
https://www.youtube.com/watch?v=-tpJVtJIYtQ

5. How to Communicate Values?
Values such as integrity,
sustainability, and optimism are not
communicated through bullet points.
For a manager to become a true
leader, it is essential to find, collect
and spread stories to demonstrate
and cultivate the company culture.
Source: https://giphy.com/gifs/season-3-the-
simpsons-3x12-3o6Mbqtgf31oGZPLUY

6. Handling Employee’s Feedback along the
Hero’s Journey
When employees are seen as
the hero and companies as
their mentor, asking for
feedback becomes essential to
overcome the challenges of the
company. Thus, employees feel
less intimidated to ask
superiors or colleagues for
help. Source: https://giphy.com/gifs/26DN48mfu3uWJ3J7y

7. Asking the Right Questions
To mentor your employees on their journey, you must learn
about them.
- Where do they come from, where do they go?
- Why? What is their goal? What is their reward?
- Which obstacles and opponents are in their way?
- What weaknesses do they need to overcome?
- How can the mentor train the hero?
- What is their potential, once you have unleashed it?

8. Conclusion
The story of a company is not written by one person. To
provide a consistent storyline, it is important to live storytelling
within the company on a daily basis. Thus, employees can
understand the values on a deeper level and the vision behind
their work. You aren’t only laying bricks and neither are you
building a wall.
You are building a cathedral.

9. More Information
Read the original blogpost here.
image sources: Youtube links serve as sources, all gifs from
giphy.com

10. About Us
"We love to tell new stories" – this is the philosophy of the
Berlin-based agency for PR and Brand Storytelling Mashup
Communications. Founded in 2009, the agency’s CEOs
Miriam Rupp and Nora Feist share their insights from the
world of the digital industry with companies from all kinds of
backgrounds. Their interdisciplinary team of 20 storytelling
experts helps companies to discover, shape and develop a
brand identity built to last.