This presentation describes the internationalization process of the spanish restaurant (100 Montaditos)

1. GROUP 3
Elena Gutiérrez
Omar El Mourabit
Seka Strivane
Jaime Mendizábal

2. BRANDS

3. FINANCIAL RESULTS
2013 2014 2015
Economic profitability 0,48% -0,42% 2,3%
2015 2016 2017 (Expected)
Turnover 258 M € 275 M € 330 M €
https://www.einforma.com/cuentas-anuales-RESTALIA-GRUPO-DE-EURORESTAURACION-SL-C_QjIxMzkwMzE1_de-MADRID.htm
http://empresite.eleconomista.es/RESTALIA-GRUPO-NEORESTAURACION.html#boxregistrol

4. KEY PERFORMANCE INDICATORS
KPIs Current Data (2016) Expected Data (2019)
Number of restaurants (worldwide) 624 1624
Number of employees (worldwide) 9700 12700
Number of countries 9 >9
http://www.gruporestalia.com/nuestras-marcas/100monhttp://www.gruporestalia.com/restalia-aumenta-un-6-su-facturacion-en
-2016-liderando-el-crecimiento-del-sector-que-se-situo-en-el-19/taditos/expansion
70%

5. INTERNATIONALIZATION
http://www.gruporestalia.com/en/restalia/

6. WHY 100 MONTADITOS?
From its creation until before
internationalization
EVOLUTION OF 100 MONTADITOS
http://www.gruporestalia.com/nuestras-marcas/100montaditos/expansion

7. WHY 100 MONTADITOS?
Strong & consolidated brand in the local market (Experience)
TOP1 Spanish restaurant franchise
-Big variety -Good atmosphere
-Low prices -Innovative model
-Spanish products -Strategic location
-Loyal costumers

8. http://www.gruporestalia.com/franquicias/100-montaditos
/
HOW TO BE A FRANCHISEE?

9. -Cultural closeness
-Fast food fan
-Alcohol
-Bread
CRITERIA TO SELECT A COUNTRY:

10. 2011: FIRST FRANCHISE (MIAMI)
2015: USA (BANKRUPCY)
-BM CHANGE IN AMERICA:
Move from franchisee to Master Franchise
2017: COSTA RICA
HOW DO THEY INTERNATIONALIZED?

11. FUTURE OF THE BRAND
STRATEGY PLAN:
ACTUAL 80% SPAIN 20% OUTSIDE
2020 60% SPAIN 40% OUTSIDE
FUTURE DELIVERY SERVICE (in Spain)
http://www.lavozlibre.com/noticias/ampliar/1249631/el-grupo-de-100-montaditos-quiere-abrir-otros-600-restaurantes-en-tres-anos

12. CONCLUSION