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Magnit at a Glance
Magnit at a Glance
As of March 31, 2015
Source: Company, Bloomberg, IFRS accounts for FY2014 2
2 180Cities & Towns
№1
Russian Food Retail
Chain by Revenue
and Number of Stores
10 120Total Number
of Stores
3 733thous.sq.m.
Selling Space
28DCs
5 934Trucks
Multi-format Business Model
Comprising Convenience, Hypermarkets,
“Magnit Family” & Drogerie Stores
№3
Retailer in Europe
in Market
Capitalization $24bnMarket
Capitalization
>6%Share in Russian
Grocery Sector
Shareholder Structure as of FY2014
54,6%
Free-float
37,6%
Sergey Galitskiy, CEO
3,3%
Other
4,5%
Lavreno Ltd. (Cyprus)0,1%
Magnit at a Glance
Key Metrics
3Source: IFRS accounts for FY2014, Company’s Estimates
Guidance for 2015
New Stores
764bn ($20bn)
Revenue
FY2014
6,25%
Net
Margin
11,25%
EBITDA
Margin
0,9
Net debt/
LTM EBITDA
1 200
Convenience
Stores
90
Hyper-
markets
800
Drogerie
Stores
28-32%
RUB Sales
Growth
9,5-11,0%
EBITDA
Margin
RUB 80bn
Capex
P=
Magnit at a Glance
Strategy
4
Growth
Value Efficiency
Multi-format Organic
Store Growth
Geographic
Scope
Density of Store
Coverage
Low
Prices
High
Quality
Assortment Cost
Management
Vertical
Integration
Centralization
53
53%47%
Discounters
25%
Supermarkets
15%
Hypermarkets
13%
Traditional Stores
31%
Kiosks, Pavilions
6%
Open Markets
10%
Magnit at a Glance
Russian Food Retail Market
5
Market Composition by Format
$320bnMarket
Size
FY 2014
%Modern
Retail
Penetration
Non-Modern Modern
Source: Sberbank CIB Estimates for FY2014
Magnit at a Glance
Magnit vs Peers
6
*As of FY 2013
Source: Companies, Infoline, Bloomberg, Magnit’s Estimates
Number
of Stores, eop 2014
Selling Space
thous. sq.m.,
eop 2014
Revenue
RUB bn, eop 2014
Market Cap
US$ bn, eop 2014
Market Share
%, eop 2014
9 711
5 483
2 195
108
132
85
80
Magnit
X5
Dixy
Okey
Lenta
Auchan
Metro
3 591
2 572
747
552
701
789
619
763,5
633,9
229,0
152,0
194,0
287,4
183,2
21,5
3,3
0,8
1,2
2,9
6
5
2
1
2
2
2
Not public
Not public
*
*
*
*
1 239Drogerie Stores
8 581Convenience Stores
196Hypermarkets
104Magnit Family
28Distribution Centers 1 6 9 6 2 2 2
60 293 285 364 115 94
28
4 29 19 35 5 9 3
7 56 34 59 12 24
4
332
1 548 2 234 2 675 798 755
239
Operational Overview
Geographical Coverage
7Source: Company, as of March 31, 2015
2 180 Cities
& Towns
7 Federal
Regions
North
Caucasus
Southern Volga North
West
Urals SiberiaCentral
Operational Overview
Logistics System
8Source: Company, as of March 31, 2015
10 120Total Number
of Stores
1 029thous.sq.m.
Warehousing Space
28DCs
5 934Trucks
9
6
6
2
1
2
2
Central
Volga
Southern
Urals
North Caucasus
North West
Siberia
3157
2758
2039
1008
350
551
257
404,860
173,191
207,195
94,357
40,799
73,601
35,438
Centralization Ratio
%
Magnit
Outsourced
89
11
92
8
Convenience Stores
1Q2015 Future Targets
Magnit
Outsourced
73
27
80
20
Hypermarkets
Operational Overview
Suppliers
9Source: Company, as of December 31, 2014
5000
Domestic
Suppliers
4000Local Suppliers
1000Federal Suppliers
Assortment
55-60% 40-45%
Operational Overview
Direct Import
10
Source: Company,
Direct Import - as of FY2014; Private Label – as of March 31, 2015
12%Share
of Revenue
579
PL
SKUs
M 86%Food
Items
Private Label
10%International
Direct Import
860
Open
Contracts
Operational Overview
Employees
11
Source: Company, as of March 31, 2015
*as of FY2014
258 629
Employees
28 143
Average
Monthly
Salary ⃰
9% Wage Rate
Increase ⃰
P=
186 089In-store
Personnel
42 717
People Engaged
in Distribution
19 720People in Regional
Branches
8 265People Employed
by Head Office
1000 employees
Average Weighted Number of Employees – 230 627
1 838Other
Operational Overview
Competitive Attributes
12
40%of Family
Budget
Spent on Food
Location Quality
(of Products)
Assortment Reliability AtmospherePrices
5 000
People —
Minimum
Population
(1 500–1 600 Families)
4 000-9 500
Monthly
Family Food
Budget
P=
Overlap “Good”
Cannibalization
Magnit #1
Magnit #2
500m
Competitor #1 Competitor #2
Competitor #3
500m
Sales Catchment Area
Source: Company’s Estimates
Convenience Store
Operational Overview
Convenience Store
14Source: Company, as of March 31, 2015
452
sq.m.
Total
321
sq.m.
Selling Space
90% Food
10% Non-food
27% Owned
73% Leased
Format Description Key Operational Statistics Opening
Size of the Store Average Ticket Payback
Store Ownership Structure
Sales Mix
Traffic
tickets/sq.m./day
Sales Density
sales/sq.m./year
LFL 1Q2015 – 1Q2014,%
247,1P=
$4,0
238 077P=
$6 196
13,87
Average
Ticket, RUB
0,17
Traffic
14,06
Sales
2,7
3 years
If Leased
If Owned
Cost of New Store
per sq.m. of Total Space, thousand RUB
Time to Maturity
6 months
4-6 years
Owned 42-108
Leased 10-19
Hypermarket
Operational Overview
Hypermarket
16Source: Company, as of March 31, 2015
79% Food
21% Non-food
80% Owned
20% Leased
Format Description Key Operational Statistics
Size of the Store Average Ticket
Store Ownership Structure
Sales Mix
Traffic
tickets/sq.m./day
Sales Density
sales/sq.m./year
LFL 1Q2015 – 1Q2014,%
634,9P=
$10,2
275 073P=
$7 159
1,2
6 813
sq.m.
Total
2 944
sq.m.
Selling Space
14,38
Average
Ticket, RUB
0,47
Traffic
14,91
Sales
Opening
Payback
6-9 years
Cost of New Store
per sq.m. of Total Space, thousand RUB
Owned 65-111
Leased 31-35
8-15 months
Time to Maturity
S: up to 3 000
M: 3 000-6 000
L: over 6 000
Magnit Family
Operational Overview
Magnit Family
18Source: Company, as of March 31, 2015
2 243
sq.m.
Total
1 117
sq.m.
Selling Space
84% Food
16% Non-food
38% Owned
62% Leased
Format Description Key Operational Statistics Opening
Size of the Store Average Ticket Payback
Store Ownership Structure
Sales Mix
Traffic
tickets/sq.m./day
Sales Density
sales/sq.m./year
LFL 1Q2015 - 1Q2014,%
459,6P=
$7,4
371 659P=
$9 673
2,1
6-9 years
Cost of New Store
per sq.m. of Total Space, thousand RUB
Owned 81-108
Leased 31-54
8-15 months
15,23
Average
Ticket, RUB
1,79
Traffic
17,29
Sales
Time to Maturity
Drogerie Store
Operational Overview
Drogerie Store
20Source: Company, as of March 31, 2015
304
sq.m.
Total
230
sq.m.
Selling Space
100% Non-food
20% Owned
80% Leased
Format Description Key Operational Statistics Opening
Size of the Store Average Ticket Payback
Store Ownership Structure
Sales Mix
Traffic
tickets/sq.m./day
Sales Density
sales/sq.m./year
LFL 1Q2015 – 1Q2014,%
277,2P=
$4,5
104 643P=
$2 724
9,97
Average
Ticket, RUB
12,63
Traffic
23,86
Sales
1,1
3 years
If Leased
If Owned
Cost of New Store
per sq.m. of Total Space, thousand RUB
Time to Maturity
6 months
Owned 31-96
Leased 12-19
4-6 years
Size
of the Store
sq.m.
Average
Ticket
Traffic
Tickets/
sq.m./day
Density
Sales/
sq.m./year
Sales
Mix
LFL 1Q2015-
1Q2014
%
Store Owner-
ship Structure
Payback
Years
Cost of New
Store
per sq.m.
of Total Space
Time
to Maturity
Months
• Total
• Selling Space
• Food
• Non-food
• Av.ticket
• Traffic/ Sales
• Owned
• Leased
20%
80%
38%
62%
80%
20%
27%
73%
Operational Overview
Format Summary
21Source: Company, as of March 31, 2015; * Excludes selling space designated for leases
Hypermarket
Drogerie
Store
Magnit
Family
452
6 813
304
2 243
321
2944*
230
1 117
Owned
RUB 42-108k
Leased
RUB 10-19k
2,7
1,2
1,1
2,1
P.247,1
$4,0
P.634,9
$10,2
P.277,2
$4,5
P.459,6
$7,4
P.238 077
$6 196
P.275 073
$7 159
P.104 643
$2 724
P.371 659
$9 673
79%
21%
100%
84%
16%
90%
10%
Convenience
store
6
8-15
6
8-15
3 (if leased)
6-9
3 (if leased)
6-9
4-6 (if owned)
4-6 (if owned)
13,87
14,38
9,97
15,23
0,17
0,47
12,63
1,79
14,06
14,91
23,86
17,29
Owned
RUB 65-111k
Leased
RUB 31-35k
Owned
RUB 31-96k
Leased
RUB 12-19k
Owned
RUB 81-108k
Leased
RUB 31-54k
Financial Overview
Summary P&L
SG&A is presented net of Depreciation & Amortization (except for Depreciation of production fixed assets which was included in the Cost of sales)
Source: Audited IFRS accounts for 2013 – 2014
Please note: there may be small variations in calculation of totals, subtotals, and/or percentage change due to rounding of decimals
22
RUB MMRUB MMRUB MMRUB MM 2013201320132013 2014201420142014
2014 / 20132014 / 20132014 / 20132014 / 2013
YYYY----oooo----Y GrowthY GrowthY GrowthY Growth
Net salesNet salesNet salesNet sales 579,694.88579,694.88579,694.88579,694.88 763,527.25763,527.25763,527.25763,527.25 31.7%
Cost of sales (414,431.89) (543,006.69) 31.0%
Gross profitGross profitGross profitGross profit 165,262.99165,262.99165,262.99165,262.99 220,520.56220,520.56220,520.56220,520.56 33.4%
Gross margin, % 28.51% 28.88%
SG&A (101,729.77) (134,169.75) 31.9%
Other income/(expense) 1,178.76 (501.27) -142.5%
EBITDAEBITDAEBITDAEBITDA 64,721.2364,721.2364,721.2364,721.23 85,909.6785,909.6785,909.6785,909.67 32.7%
EBITDA margin,% 11.16% 11.25%
Depreciation & Amortization (14,184.35) (17,609.67) 24.1%
EBITEBITEBITEBIT 50,536.8850,536.8850,536.8850,536.88 68,300.0068,300.0068,300.0068,300.00 35.1%
Net finance costs (4,782.83) (6,273.47) 31.2%
Profit before tax 45,754.05 62,026.53 35.6%
Taxes (10,133.67) (14,340.69) 41.5%
Effective tax rate 22.15% 23.12%
Net incomeNet incomeNet incomeNet income 35,620.3835,620.3835,620.3835,620.38 47,685.8447,685.8447,685.8447,685.84 33.9%
Net margin, % 6.14% 6.25%
Financial Overview
Revenue & Costs
23Source: IFRS accounts for FY2012–2014
26,5
28,5 28,9
10,6 11,2 11,3
5,6 6,1 6,3
0
5
10
15
20
25
30
35
2012 2013 2014
Revenue Dynamics
RUB bn
Net Income Dynamics
RUB bn
Margin DynamicsSG&A Expense Structure
Revenue — 764 RUB bn
Gross
Margin
EBIDTA
Margin
Net
Margin
%
+29,2%
7,5% 14,5%
+31,7%
+41,8%
+33,9%
LFLLFL
Sales Growth, RUB
Sales Growth, RUB
449
580
764
2012 2013 2014
25
36
48
2012 2013 2014
1,84 (0,37) ― Packaging & Raw Materials
2,23 (0,44) ― Repair & Maintenance
55,01 (10,93) ― Payroll & Related Taxes
1,93 (0,38) ― Taxes, Other than Income Tax
11,57 (2,30) ― Deprecation & Amortization
20,62 (4,10) ― Rent & Utilities
4,51 (0,90) ― Other
in SG&A,% in Revenue, %
2,29 (0,46) ― Advertising
20%
151 719 RUB mn
26,53
28,51 28,88-0,081,85 0,08 0,05 0,13 0,32
15
17
19
21
23
25
27
29
31
33
GM
2012
Trading Margin Transport Losses GM
2013
Trading Margin Transport Losses GM
2014
Financial Overview
Gross Margin Bridge
24Source: IFRS accounts for FY2012 – 2014
EBITDA Margin Bridge
% of Sales
% of Sales
+198 b.p.
+37 b.p.
+60 b.p.
+9 b.p.
10,56
11,16 11,25
-1,01
-0,35 -0,01
-0,11
-0,28 -0,18
1,97
0,37 0,29
0
2
4
6
8
10
12
14
EBIDTA
2012
Gross
Margin
Salaries Rent & Utilites Other EBIDTA
2013
Gross
Margin
Salaries Rent & Utilites Advertising Other EBIDTA
2014
Financial Overview
Free Cash Flow
25Source: IFRS accounts for FY2013–2014
Working Capital Analysis
The Average Days Payable to
Suppliers is 38 Days.
Inventory Management Days is 46
Days
Working Capital: RUB 6 927 mn as of
31.12.2014
RUB mn
2013
2014
Adjusted for loss from disposal of PPE, provision
for doubtful receivables, foreign exchange gain,
finance costs, gain on disposal of subsidiary and
investment income
Calculated as additions
+ transfers of PP&E
during the respective
period
Does not include cash flow from
financing activities
88 999
60 711
5 617
11 760
-9 330
-6 433
-12 525
-55 936
-15 825
21 968
842
Adjusted
EBIDTA
Change in
Working capital
Net Interest
Paid
Taxes
Paid
OCF Capex Other Cash
Flow
from Investing
Activities
FCF Payment of
Dividents
Other Cash
Flow
from Financing
Activities
CF
65 358
44 624
-7 608 -6 521
-8 163
-4 550
-8 021
-52 488 256
-9 545 10 632
Financial Overview
Balance Sheet
Source: Audited IFRS accounts for FY2012 - 2014
Please note: there may be small variations in calculation of totals, subtotals, and/or percentage change due to rounding of decimals 26
RUB MMRUB MMRUB MMRUB MM 2012201220122012 2013201320132013 2014201420142014
ASSETSASSETSASSETSASSETS
Property plant and equipment 158,752.58 195,158.25 232,968.80
Other non-current assets 3,948.69 5,762.40 6,043.82
Cash and cash equivalents 12,452.61 5,931.13 17,691.54
Inventories 41,025.62 56,095.41 81,475.66
Trade and other receivables 584.02 631.53 813.26
Advances paid 2,677.20 3,171.05 4,849.30
Taxes receivable 28.94 27.99 69.38
Short-term financial assets 876.66 1,150.64 475.18
Prepaid expenses 181.94 252.15 242.53
Income tax recoverable – – 131.86
TOTAL ASSETSTOTAL ASSETSTOTAL ASSETSTOTAL ASSETS 220220220220,,,,528.26528.26528.26528.26 268268268268,,,,180.55180.55180.55180.55 344,761.33344,761.33344,761.33344,761.33
EQUITY AND LIABILITIESEQUITY AND LIABILITIESEQUITY AND LIABILITIESEQUITY AND LIABILITIES
Equity 99,235.71 126,162.14 143,651.62
Long-term debt 38,246.72 37,441.50 44,410.14
Other long-term liabilities 6,159.09 8,462.32 10,617.70
Trade and other payables 42,920.57 48,170.71 66,794.61
Short-term debt 25,121.90 36,319.76 51,256.67
Dividends payable 0.54 0.03 14,372.03
Other current liabilities 8,843.73 11,624.09 13,658.56
TOTAL EQUITY AND LIABILITIESTOTAL EQUITY AND LIABILITIESTOTAL EQUITY AND LIABILITIESTOTAL EQUITY AND LIABILITIES 220220220220,,,,528.26528.26528.26528.26 268268268268,,,,180.55180.55180.55180.55 344,761.33344,761.33344,761.33344,761.33
Hypermarkets Distribution
Centres
Convenience
Stores
Acquisition &
Construction of
Conv.Stores
Buy-out of Leased
Conv.Stores
Greenhouses Land for
HyperMarkets
Store
Renovation
Maintenance Drogerie Stores
90 5 1 200 800
32 000 11 000 10 000 6 000 3 000 4 000 6 000 2 000 1 000 5 000
Financial Overview
Capex Analysis
27Source: Company, as of December 31, 2014; Company’s Estimates
Construction in Progress
& Buildings
Machinery &
Equipment
Other Assets Land
36 297 11 553 5 156 2 930
FY 2014
₽ 56 bn
FY 2015 (plan)
₽ 80 bn
RUB 500 mn
63 369
73 761
95 667
50 916
67 830
77 975
25 122
36 320
51 257
38 247
37 441
44 410
2012 2013 2014
Net Debt
Short-term Debt
Long-term Debt
%
Financial Overview
Debt Burden
28Source: IFRS accounts for FY 2012 - 2014
11,7
13,0 12,9
0
2
4
6
8
10
12
14
2012 2013 2014
1,1
1
0,9
0
0,5
1
1,5
2
2012 2013 2014
Debt Level Dynamics
RUB mn
Credit Metrics Credit Profile
EBIDTA / Finance Expenses
Net Debt / LTM EBITDA
The Company Has
an Impeccable Credit History
Collaboration with
the Largest Banks
Low Debt Burden:
Net Debt / EBITDA Ratio of 0,9
No Currency Risk:No Currency Risk:No Currency Risk:No Currency Risk: 100%
of Debt is Rub Denominated
Matching Revenue Structure
No Interest Rate Risk:No Interest Rate Risk:No Interest Rate Risk:No Interest Rate Risk:
Interest Payments are Made
at Fixed Rates
39,6%
49,2%
53,6%
46%46%46%46% of Debt is Long-term
Approximately 35%35%35%35%
of LT Debt is Rub Bonds
Contact Information
Contact Information
29
Timothy Post
Head of Investor Relations
+7 (961) 511-7678
post@ir.magnit.com
http://ir.magnit.com
15/2 Solnechnaya Street
Krasnodar, 350072
Russian Federation

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Magnit at a Glance Overview

  • 1.
  • 2. Magnit at a Glance Magnit at a Glance As of March 31, 2015 Source: Company, Bloomberg, IFRS accounts for FY2014 2 2 180Cities & Towns №1 Russian Food Retail Chain by Revenue and Number of Stores 10 120Total Number of Stores 3 733thous.sq.m. Selling Space 28DCs 5 934Trucks Multi-format Business Model Comprising Convenience, Hypermarkets, “Magnit Family” & Drogerie Stores №3 Retailer in Europe in Market Capitalization $24bnMarket Capitalization >6%Share in Russian Grocery Sector Shareholder Structure as of FY2014 54,6% Free-float 37,6% Sergey Galitskiy, CEO 3,3% Other 4,5% Lavreno Ltd. (Cyprus)0,1%
  • 3. Magnit at a Glance Key Metrics 3Source: IFRS accounts for FY2014, Company’s Estimates Guidance for 2015 New Stores 764bn ($20bn) Revenue FY2014 6,25% Net Margin 11,25% EBITDA Margin 0,9 Net debt/ LTM EBITDA 1 200 Convenience Stores 90 Hyper- markets 800 Drogerie Stores 28-32% RUB Sales Growth 9,5-11,0% EBITDA Margin RUB 80bn Capex P=
  • 4. Magnit at a Glance Strategy 4 Growth Value Efficiency Multi-format Organic Store Growth Geographic Scope Density of Store Coverage Low Prices High Quality Assortment Cost Management Vertical Integration Centralization
  • 5. 53 53%47% Discounters 25% Supermarkets 15% Hypermarkets 13% Traditional Stores 31% Kiosks, Pavilions 6% Open Markets 10% Magnit at a Glance Russian Food Retail Market 5 Market Composition by Format $320bnMarket Size FY 2014 %Modern Retail Penetration Non-Modern Modern Source: Sberbank CIB Estimates for FY2014
  • 6. Magnit at a Glance Magnit vs Peers 6 *As of FY 2013 Source: Companies, Infoline, Bloomberg, Magnit’s Estimates Number of Stores, eop 2014 Selling Space thous. sq.m., eop 2014 Revenue RUB bn, eop 2014 Market Cap US$ bn, eop 2014 Market Share %, eop 2014 9 711 5 483 2 195 108 132 85 80 Magnit X5 Dixy Okey Lenta Auchan Metro 3 591 2 572 747 552 701 789 619 763,5 633,9 229,0 152,0 194,0 287,4 183,2 21,5 3,3 0,8 1,2 2,9 6 5 2 1 2 2 2 Not public Not public * * * *
  • 7. 1 239Drogerie Stores 8 581Convenience Stores 196Hypermarkets 104Magnit Family 28Distribution Centers 1 6 9 6 2 2 2 60 293 285 364 115 94 28 4 29 19 35 5 9 3 7 56 34 59 12 24 4 332 1 548 2 234 2 675 798 755 239 Operational Overview Geographical Coverage 7Source: Company, as of March 31, 2015 2 180 Cities & Towns 7 Federal Regions North Caucasus Southern Volga North West Urals SiberiaCentral
  • 8. Operational Overview Logistics System 8Source: Company, as of March 31, 2015 10 120Total Number of Stores 1 029thous.sq.m. Warehousing Space 28DCs 5 934Trucks 9 6 6 2 1 2 2 Central Volga Southern Urals North Caucasus North West Siberia 3157 2758 2039 1008 350 551 257 404,860 173,191 207,195 94,357 40,799 73,601 35,438 Centralization Ratio % Magnit Outsourced 89 11 92 8 Convenience Stores 1Q2015 Future Targets Magnit Outsourced 73 27 80 20 Hypermarkets
  • 9. Operational Overview Suppliers 9Source: Company, as of December 31, 2014 5000 Domestic Suppliers 4000Local Suppliers 1000Federal Suppliers Assortment 55-60% 40-45%
  • 10. Operational Overview Direct Import 10 Source: Company, Direct Import - as of FY2014; Private Label – as of March 31, 2015 12%Share of Revenue 579 PL SKUs M 86%Food Items Private Label 10%International Direct Import 860 Open Contracts
  • 11. Operational Overview Employees 11 Source: Company, as of March 31, 2015 *as of FY2014 258 629 Employees 28 143 Average Monthly Salary ⃰ 9% Wage Rate Increase ⃰ P= 186 089In-store Personnel 42 717 People Engaged in Distribution 19 720People in Regional Branches 8 265People Employed by Head Office 1000 employees Average Weighted Number of Employees – 230 627 1 838Other
  • 12. Operational Overview Competitive Attributes 12 40%of Family Budget Spent on Food Location Quality (of Products) Assortment Reliability AtmospherePrices 5 000 People — Minimum Population (1 500–1 600 Families) 4 000-9 500 Monthly Family Food Budget P= Overlap “Good” Cannibalization Magnit #1 Magnit #2 500m Competitor #1 Competitor #2 Competitor #3 500m Sales Catchment Area Source: Company’s Estimates
  • 14. Operational Overview Convenience Store 14Source: Company, as of March 31, 2015 452 sq.m. Total 321 sq.m. Selling Space 90% Food 10% Non-food 27% Owned 73% Leased Format Description Key Operational Statistics Opening Size of the Store Average Ticket Payback Store Ownership Structure Sales Mix Traffic tickets/sq.m./day Sales Density sales/sq.m./year LFL 1Q2015 – 1Q2014,% 247,1P= $4,0 238 077P= $6 196 13,87 Average Ticket, RUB 0,17 Traffic 14,06 Sales 2,7 3 years If Leased If Owned Cost of New Store per sq.m. of Total Space, thousand RUB Time to Maturity 6 months 4-6 years Owned 42-108 Leased 10-19
  • 16. Operational Overview Hypermarket 16Source: Company, as of March 31, 2015 79% Food 21% Non-food 80% Owned 20% Leased Format Description Key Operational Statistics Size of the Store Average Ticket Store Ownership Structure Sales Mix Traffic tickets/sq.m./day Sales Density sales/sq.m./year LFL 1Q2015 – 1Q2014,% 634,9P= $10,2 275 073P= $7 159 1,2 6 813 sq.m. Total 2 944 sq.m. Selling Space 14,38 Average Ticket, RUB 0,47 Traffic 14,91 Sales Opening Payback 6-9 years Cost of New Store per sq.m. of Total Space, thousand RUB Owned 65-111 Leased 31-35 8-15 months Time to Maturity S: up to 3 000 M: 3 000-6 000 L: over 6 000
  • 18. Operational Overview Magnit Family 18Source: Company, as of March 31, 2015 2 243 sq.m. Total 1 117 sq.m. Selling Space 84% Food 16% Non-food 38% Owned 62% Leased Format Description Key Operational Statistics Opening Size of the Store Average Ticket Payback Store Ownership Structure Sales Mix Traffic tickets/sq.m./day Sales Density sales/sq.m./year LFL 1Q2015 - 1Q2014,% 459,6P= $7,4 371 659P= $9 673 2,1 6-9 years Cost of New Store per sq.m. of Total Space, thousand RUB Owned 81-108 Leased 31-54 8-15 months 15,23 Average Ticket, RUB 1,79 Traffic 17,29 Sales Time to Maturity
  • 20. Operational Overview Drogerie Store 20Source: Company, as of March 31, 2015 304 sq.m. Total 230 sq.m. Selling Space 100% Non-food 20% Owned 80% Leased Format Description Key Operational Statistics Opening Size of the Store Average Ticket Payback Store Ownership Structure Sales Mix Traffic tickets/sq.m./day Sales Density sales/sq.m./year LFL 1Q2015 – 1Q2014,% 277,2P= $4,5 104 643P= $2 724 9,97 Average Ticket, RUB 12,63 Traffic 23,86 Sales 1,1 3 years If Leased If Owned Cost of New Store per sq.m. of Total Space, thousand RUB Time to Maturity 6 months Owned 31-96 Leased 12-19 4-6 years
  • 21. Size of the Store sq.m. Average Ticket Traffic Tickets/ sq.m./day Density Sales/ sq.m./year Sales Mix LFL 1Q2015- 1Q2014 % Store Owner- ship Structure Payback Years Cost of New Store per sq.m. of Total Space Time to Maturity Months • Total • Selling Space • Food • Non-food • Av.ticket • Traffic/ Sales • Owned • Leased 20% 80% 38% 62% 80% 20% 27% 73% Operational Overview Format Summary 21Source: Company, as of March 31, 2015; * Excludes selling space designated for leases Hypermarket Drogerie Store Magnit Family 452 6 813 304 2 243 321 2944* 230 1 117 Owned RUB 42-108k Leased RUB 10-19k 2,7 1,2 1,1 2,1 P.247,1 $4,0 P.634,9 $10,2 P.277,2 $4,5 P.459,6 $7,4 P.238 077 $6 196 P.275 073 $7 159 P.104 643 $2 724 P.371 659 $9 673 79% 21% 100% 84% 16% 90% 10% Convenience store 6 8-15 6 8-15 3 (if leased) 6-9 3 (if leased) 6-9 4-6 (if owned) 4-6 (if owned) 13,87 14,38 9,97 15,23 0,17 0,47 12,63 1,79 14,06 14,91 23,86 17,29 Owned RUB 65-111k Leased RUB 31-35k Owned RUB 31-96k Leased RUB 12-19k Owned RUB 81-108k Leased RUB 31-54k
  • 22. Financial Overview Summary P&L SG&A is presented net of Depreciation & Amortization (except for Depreciation of production fixed assets which was included in the Cost of sales) Source: Audited IFRS accounts for 2013 – 2014 Please note: there may be small variations in calculation of totals, subtotals, and/or percentage change due to rounding of decimals 22 RUB MMRUB MMRUB MMRUB MM 2013201320132013 2014201420142014 2014 / 20132014 / 20132014 / 20132014 / 2013 YYYY----oooo----Y GrowthY GrowthY GrowthY Growth Net salesNet salesNet salesNet sales 579,694.88579,694.88579,694.88579,694.88 763,527.25763,527.25763,527.25763,527.25 31.7% Cost of sales (414,431.89) (543,006.69) 31.0% Gross profitGross profitGross profitGross profit 165,262.99165,262.99165,262.99165,262.99 220,520.56220,520.56220,520.56220,520.56 33.4% Gross margin, % 28.51% 28.88% SG&A (101,729.77) (134,169.75) 31.9% Other income/(expense) 1,178.76 (501.27) -142.5% EBITDAEBITDAEBITDAEBITDA 64,721.2364,721.2364,721.2364,721.23 85,909.6785,909.6785,909.6785,909.67 32.7% EBITDA margin,% 11.16% 11.25% Depreciation & Amortization (14,184.35) (17,609.67) 24.1% EBITEBITEBITEBIT 50,536.8850,536.8850,536.8850,536.88 68,300.0068,300.0068,300.0068,300.00 35.1% Net finance costs (4,782.83) (6,273.47) 31.2% Profit before tax 45,754.05 62,026.53 35.6% Taxes (10,133.67) (14,340.69) 41.5% Effective tax rate 22.15% 23.12% Net incomeNet incomeNet incomeNet income 35,620.3835,620.3835,620.3835,620.38 47,685.8447,685.8447,685.8447,685.84 33.9% Net margin, % 6.14% 6.25%
  • 23. Financial Overview Revenue & Costs 23Source: IFRS accounts for FY2012–2014 26,5 28,5 28,9 10,6 11,2 11,3 5,6 6,1 6,3 0 5 10 15 20 25 30 35 2012 2013 2014 Revenue Dynamics RUB bn Net Income Dynamics RUB bn Margin DynamicsSG&A Expense Structure Revenue — 764 RUB bn Gross Margin EBIDTA Margin Net Margin % +29,2% 7,5% 14,5% +31,7% +41,8% +33,9% LFLLFL Sales Growth, RUB Sales Growth, RUB 449 580 764 2012 2013 2014 25 36 48 2012 2013 2014 1,84 (0,37) ― Packaging & Raw Materials 2,23 (0,44) ― Repair & Maintenance 55,01 (10,93) ― Payroll & Related Taxes 1,93 (0,38) ― Taxes, Other than Income Tax 11,57 (2,30) ― Deprecation & Amortization 20,62 (4,10) ― Rent & Utilities 4,51 (0,90) ― Other in SG&A,% in Revenue, % 2,29 (0,46) ― Advertising 20% 151 719 RUB mn
  • 24. 26,53 28,51 28,88-0,081,85 0,08 0,05 0,13 0,32 15 17 19 21 23 25 27 29 31 33 GM 2012 Trading Margin Transport Losses GM 2013 Trading Margin Transport Losses GM 2014 Financial Overview Gross Margin Bridge 24Source: IFRS accounts for FY2012 – 2014 EBITDA Margin Bridge % of Sales % of Sales +198 b.p. +37 b.p. +60 b.p. +9 b.p. 10,56 11,16 11,25 -1,01 -0,35 -0,01 -0,11 -0,28 -0,18 1,97 0,37 0,29 0 2 4 6 8 10 12 14 EBIDTA 2012 Gross Margin Salaries Rent & Utilites Other EBIDTA 2013 Gross Margin Salaries Rent & Utilites Advertising Other EBIDTA 2014
  • 25. Financial Overview Free Cash Flow 25Source: IFRS accounts for FY2013–2014 Working Capital Analysis The Average Days Payable to Suppliers is 38 Days. Inventory Management Days is 46 Days Working Capital: RUB 6 927 mn as of 31.12.2014 RUB mn 2013 2014 Adjusted for loss from disposal of PPE, provision for doubtful receivables, foreign exchange gain, finance costs, gain on disposal of subsidiary and investment income Calculated as additions + transfers of PP&E during the respective period Does not include cash flow from financing activities 88 999 60 711 5 617 11 760 -9 330 -6 433 -12 525 -55 936 -15 825 21 968 842 Adjusted EBIDTA Change in Working capital Net Interest Paid Taxes Paid OCF Capex Other Cash Flow from Investing Activities FCF Payment of Dividents Other Cash Flow from Financing Activities CF 65 358 44 624 -7 608 -6 521 -8 163 -4 550 -8 021 -52 488 256 -9 545 10 632
  • 26. Financial Overview Balance Sheet Source: Audited IFRS accounts for FY2012 - 2014 Please note: there may be small variations in calculation of totals, subtotals, and/or percentage change due to rounding of decimals 26 RUB MMRUB MMRUB MMRUB MM 2012201220122012 2013201320132013 2014201420142014 ASSETSASSETSASSETSASSETS Property plant and equipment 158,752.58 195,158.25 232,968.80 Other non-current assets 3,948.69 5,762.40 6,043.82 Cash and cash equivalents 12,452.61 5,931.13 17,691.54 Inventories 41,025.62 56,095.41 81,475.66 Trade and other receivables 584.02 631.53 813.26 Advances paid 2,677.20 3,171.05 4,849.30 Taxes receivable 28.94 27.99 69.38 Short-term financial assets 876.66 1,150.64 475.18 Prepaid expenses 181.94 252.15 242.53 Income tax recoverable – – 131.86 TOTAL ASSETSTOTAL ASSETSTOTAL ASSETSTOTAL ASSETS 220220220220,,,,528.26528.26528.26528.26 268268268268,,,,180.55180.55180.55180.55 344,761.33344,761.33344,761.33344,761.33 EQUITY AND LIABILITIESEQUITY AND LIABILITIESEQUITY AND LIABILITIESEQUITY AND LIABILITIES Equity 99,235.71 126,162.14 143,651.62 Long-term debt 38,246.72 37,441.50 44,410.14 Other long-term liabilities 6,159.09 8,462.32 10,617.70 Trade and other payables 42,920.57 48,170.71 66,794.61 Short-term debt 25,121.90 36,319.76 51,256.67 Dividends payable 0.54 0.03 14,372.03 Other current liabilities 8,843.73 11,624.09 13,658.56 TOTAL EQUITY AND LIABILITIESTOTAL EQUITY AND LIABILITIESTOTAL EQUITY AND LIABILITIESTOTAL EQUITY AND LIABILITIES 220220220220,,,,528.26528.26528.26528.26 268268268268,,,,180.55180.55180.55180.55 344,761.33344,761.33344,761.33344,761.33
  • 27. Hypermarkets Distribution Centres Convenience Stores Acquisition & Construction of Conv.Stores Buy-out of Leased Conv.Stores Greenhouses Land for HyperMarkets Store Renovation Maintenance Drogerie Stores 90 5 1 200 800 32 000 11 000 10 000 6 000 3 000 4 000 6 000 2 000 1 000 5 000 Financial Overview Capex Analysis 27Source: Company, as of December 31, 2014; Company’s Estimates Construction in Progress & Buildings Machinery & Equipment Other Assets Land 36 297 11 553 5 156 2 930 FY 2014 ₽ 56 bn FY 2015 (plan) ₽ 80 bn RUB 500 mn
  • 28. 63 369 73 761 95 667 50 916 67 830 77 975 25 122 36 320 51 257 38 247 37 441 44 410 2012 2013 2014 Net Debt Short-term Debt Long-term Debt % Financial Overview Debt Burden 28Source: IFRS accounts for FY 2012 - 2014 11,7 13,0 12,9 0 2 4 6 8 10 12 14 2012 2013 2014 1,1 1 0,9 0 0,5 1 1,5 2 2012 2013 2014 Debt Level Dynamics RUB mn Credit Metrics Credit Profile EBIDTA / Finance Expenses Net Debt / LTM EBITDA The Company Has an Impeccable Credit History Collaboration with the Largest Banks Low Debt Burden: Net Debt / EBITDA Ratio of 0,9 No Currency Risk:No Currency Risk:No Currency Risk:No Currency Risk: 100% of Debt is Rub Denominated Matching Revenue Structure No Interest Rate Risk:No Interest Rate Risk:No Interest Rate Risk:No Interest Rate Risk: Interest Payments are Made at Fixed Rates 39,6% 49,2% 53,6% 46%46%46%46% of Debt is Long-term Approximately 35%35%35%35% of LT Debt is Rub Bonds
  • 29. Contact Information Contact Information 29 Timothy Post Head of Investor Relations +7 (961) 511-7678 post@ir.magnit.com http://ir.magnit.com 15/2 Solnechnaya Street Krasnodar, 350072 Russian Federation