1. BEYOND THE BUZZWORDS
Engaging Supporters with Your
Organization’s Stories
@jdldixon | @georgetowncsic

2. 96%
Storytelling is an important part of
our communications.

3. 90%
I expect the importance of storytelling
to increase in the coming 2 years.

4. define “story.”

5. define “engagement.”

6. tell it socially.
tell it visually.
don’t tell it.

7. tell it socially.
Source: Miuenski (flickr)

8. slacktivism
clicktivism
pictivism
Source: Shane Pope (flickr)

13. consistent.
platform-specific.
bite-sized.
coordinated, yet casual.
diverse.

14. tell it visually.
Source: Candida Performa (flickr)

20. http://vimeo.com/43627069

21. consistent.
varied.
real-time.
more than images.

22. don’t tell it.
let others tell it for you.
Source: likeablerodent (flickr)

28. diversify calls-to-action.
equip & prompt.
recognize. reward. report.

29. http://www.adaymadebetter.com/

30. Questions?
Contact Me:
Julie Dixon
jld227@georgetown.edu
@jdldixon | @georgetowncsic