Simon Cross - Facebook Mobile, First - Geomob Feb 2011

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Simon Cross - Facebook Mobile, First - Geomob Feb 2011

  1. 1. Facebook Platform Mobile Simon Cross Platform Partner EngineeringFriday, February 11, 2011
  2. 2. ?1 2 OverviewFriday, February 11, 2011 Marketing Places & Connects Deals People 3 You Can SDKs and Connect HTML at Scale
  3. 3. Facebook Your ProductFriday, February 11, 2011
  4. 4. Facebook Your Product m+ Monthly Active Users (total)Friday, February 11, 2011
  5. 5. Facebook Your Product m+ m+ Monthly Monthly Active Active Users Mobile (total) UsersFriday, February 11, 2011
  6. 6. Facebook Your Product m+ m+ x Monthly Monthly mobile users are Active Active x more engaged Users Mobile than web users (total) UsersFriday, February 11, 2011
  7. 7. Facebook Platform Your ProductFriday, February 11, 2011
  8. 8. Facebook Platform Your Product K+ Canvas AppsFriday, February 11, 2011
  9. 9. Facebook Platform Your Product K+ M Canvas Apps Developers & EntrepreneursFriday, February 11, 2011
  10. 10. Facebook Platform Your Product K+ M M Canvas Apps Developers & Connect Sites Entrepreneurs (+ k every day)Friday, February 11, 2011
  11. 11. Facebook Platform Your Product K+ M M M Canvas Apps Developers & Connect Sites Monthy Entrepreneurs (+ k every day) Platform usersFriday, February 11, 2011
  12. 12. Places & DealsFriday, February 11, 2011
  13. 13. PlacesFriday, February 11, 2011
  14. 14. DealsFriday, February 11, 2011
  15. 15. Graph API developers.facebook.com/docs/apiFriday, February 11, 2011
  16. 16. TraversingFriday, February 11, 2011
  17. 17. Traversing graph.facebook.com/me graph.facebook.com/me/picture graph.facebook.com/me/likes graph.facebook.com/me/movies graph.facebook.com/me/friends graph.facebook.com/FRIEND_ID/likes graph.facebook.com/FRIEND_ID/photosFriday, February 11, 2011
  18. 18. TraversingFriday, February 11, 2011
  19. 19. Traversing graph.facebook.com/cocacola graph.facebook.com/cocacola/feed graph.facebook.com/POST_ID/likes graph.facebook.com/COMMENT_ID graph.facebook.com/EVENT_ID graph.facebook.com/EVENT_ID/attending graph.facebook.com/FRIEND_ID/photosFriday, February 11, 2011
  20. 20. Searching WritingFriday, February 11, 2011
  21. 21. Searching GET graph.facebook.com/search?type=post&q=le+web GET graph.facebook.com/search?type=group&q=pizza Writing POST graph.facebook.com/me/feed?message=hello POST graph.facebook.com/EVENT_ID/attending POST graph.facebook.com/ALBUM_ID/photosFriday, February 11, 2011
  22. 22. PlacesFriday, February 11, 2011
  23. 23. Places GET graph.facebook.com/USERID/checkins GET graph.facebook.com/PLACEID/checkins GET graph.facebook.com/search?type=checkin GET graph.facebook.com/search? type=place& center= . , . & q=le+web POST graph.facebook.com/me/checkins place = PLACEID, coordinates = {“latitude”: “...”, “longitude”: “...”}, message = “look, I checked in!”, tags = “USERID ,USERID ”Friday, February 11, 2011
  24. 24. OG PlacesFriday, February 11, 2011
  25. 25. OG Places <html xmlns:og="http://ogp.me/ns#"> <head> <!-- required standard OG tags --> <meta property="og:title" content="Facebook HQ"/> <meta property="og:description" content="The magic factory"/> <meta property="og:type" content="business"/> <meta property="og:image" content="http://www.example.com/image.jpg"/> <meta property="og:site_name" content="Facebook"/> <!-- required location tags --> <meta property="og:latitude" content=" . "/> <meta property="og:longitude" content="- . "/> <!-- optional location tags --> <meta property="og:street-address" content=" S California Ave"/> <meta property="og:locality" content="Palo Alto"/> <meta property="og:region" content="CA"/> <meta property="og:postal-code" content=" "/> <meta property="og:country-name" content="USA"/> <body> ... </body> </head>Friday, February 11, 2011
  26. 26. OG PlacesFriday, February 11, 2011
  27. 27. OG Places POST graph.facebook.com/me/checkins place = “http://www.example.com/my/place/url”, coordinates = {“latitude”: “...”, “longitude”: “...”}, message = “look, I checked in at an OG place!”, tags = “USERID ,USERID ” Please contact us via the forums to get accessFriday, February 11, 2011
  28. 28. Mobile SDK’s and HTMLFriday, February 11, 2011
  29. 29. SDK’s Official: Semi-official:Friday, February 11, 2011
  30. 30. SDK’s Official: Semi-official:Friday, February 11, 2011
  31. 31. SDK’s Official: Semi-official:Friday, February 11, 2011
  32. 32. Watch SIngle Sign On in action: http://www.facebook.com/video/video.php?v=Friday, February 11, 2011
  33. 33. Friday, February 11, 2011
  34. 34. DOCS http://developers.facebook.com/docs http://developers.facebook.com/docs/guides/mobile http://developers.facebook.com/docs/api http://developers.facebook.com/docs/authentication SDKs https://github.com/facebook/facebook-ios-sdk https://github.com/facebook/facebook-android-sdk http://developers.facebook.com/docs/reference/javascript/Friday, February 11, 2011

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