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Facebook Platform
          Mobile



          Simon Cross
          Platform Partner Engineering


Friday, February 11, 2011
?

1 2               Overview

Friday, February 11, 2011
                              Marketing
                             Places &
                              Connects
                             Deals
                              People      3 You Can
                                          SDKs and
                                            Connect
                                          HTML
                                              at Scale
Facebook

                              Your
                             Product




Friday, February 11, 2011
Facebook

                                         Your
                                        Product


                                m+
                            Monthly
                             Active
                             Users
                             (total)


Friday, February 11, 2011
Facebook

                                         Your
                                        Product


                                m+          m+
                            Monthly      Monthly
                             Active       Active
                             Users       Mobile
                             (total)      Users


Friday, February 11, 2011
Facebook

                                         Your
                                        Product


                                m+          m+            x
                            Monthly      Monthly   mobile users are
                             Active       Active   x more engaged
                             Users       Mobile    than web users
                             (total)      Users


Friday, February 11, 2011
Facebook Platform

                                   Your
                                  Product




Friday, February 11, 2011
Facebook Platform

                                   Your
                                  Product


                            K+
          Canvas Apps




Friday, February 11, 2011
Facebook Platform

                                          Your
                                         Product


                            K+        M
          Canvas Apps             Developers &
                                 Entrepreneurs




Friday, February 11, 2011
Facebook Platform

                                          Your
                                         Product


                            K+        M               M
          Canvas Apps             Developers &  Connect Sites
                                 Entrepreneurs (+ k every day)




Friday, February 11, 2011
Facebook Platform

                                          Your
                                         Product


                            K+        M               M                  M
          Canvas Apps             Developers &  Connect Sites       Monthy
                                 Entrepreneurs (+ k every day)   Platform users




Friday, February 11, 2011
Places & Deals




Friday, February 11, 2011
Places




Friday, February 11, 2011
Deals




Friday, February 11, 2011
Graph API
                      developers.facebook.com/docs/api




Friday, February 11, 2011
Traversing




Friday, February 11, 2011
Traversing
         graph.facebook.com/me

         graph.facebook.com/me/picture

         graph.facebook.com/me/likes

         graph.facebook.com/me/movies

         graph.facebook.com/me/friends

         graph.facebook.com/FRIEND_ID/likes

         graph.facebook.com/FRIEND_ID/photos


Friday, February 11, 2011
Traversing




Friday, February 11, 2011
Traversing
         graph.facebook.com/cocacola

         graph.facebook.com/cocacola/feed

         graph.facebook.com/POST_ID/likes

         graph.facebook.com/COMMENT_ID

         graph.facebook.com/EVENT_ID

         graph.facebook.com/EVENT_ID/attending

         graph.facebook.com/FRIEND_ID/photos


Friday, February 11, 2011
Searching




     Writing




Friday, February 11, 2011
Searching
         GET graph.facebook.com/search?type=post&q=le+web

         GET graph.facebook.com/search?type=group&q=pizza

     Writing
         POST graph.facebook.com/me/feed?message=hello

         POST graph.facebook.com/EVENT_ID/attending

         POST graph.facebook.com/ALBUM_ID/photos



Friday, February 11, 2011
Places




Friday, February 11, 2011
Places
          GET graph.facebook.com/USERID/checkins
          GET graph.facebook.com/PLACEID/checkins
          GET graph.facebook.com/search?type=checkin
          GET graph.facebook.com/search?
                                 type=place&
                                 center= .                                  , .      &
                                 q=le+web
          POST graph.facebook.com/me/checkins
                            place = PLACEID,
                            coordinates = {ā€œlatitudeā€: ā€œ...ā€, ā€œlongitudeā€: ā€œ...ā€},
                            message = ā€œlook, I checked in!ā€,
                            tags = ā€œUSERID ,USERID ā€

Friday, February 11, 2011
OG Places




Friday, February 11, 2011
OG Places
            <html xmlns:og="http://ogp.me/ns#">
             <head>

             <!-- required standard OG tags -->
               <meta property="og:title" content="Facebook HQ"/>
               <meta property="og:description" content="The magic factory"/>
               <meta property="og:type" content="business"/>
               <meta property="og:image" content="http://www.example.com/image.jpg"/>
               <meta property="og:site_name" content="Facebook"/>

             <!-- required location tags -->
               <meta property="og:latitude" content=" .                 "/>
               <meta property="og:longitude" content="-             .         "/>
             <!-- optional location tags -->
              <meta property="og:street-address" content="       S California Ave"/>
              <meta property="og:locality" content="Palo Alto"/>
              <meta property="og:region" content="CA"/>
              <meta property="og:postal-code" content="       "/>
              <meta property="og:country-name" content="USA"/>

             <body>
               ...
             </body>
            </head>




Friday, February 11, 2011
OG Places




Friday, February 11, 2011
OG Places

          POST graph.facebook.com/me/checkins
                            place = ā€œhttp://www.example.com/my/place/urlā€,
                            coordinates = {ā€œlatitudeā€: ā€œ...ā€, ā€œlongitudeā€: ā€œ...ā€},
                            message = ā€œlook, I checked in at an OG place!ā€,
                            tags = ā€œUSERID ,USERID ā€



          Please contact us via the forums to get access




Friday, February 11, 2011
Mobile SDKā€™s and HTML




Friday, February 11, 2011
SDKā€™s

              Ofļ¬cial:




              Semi-ofļ¬cial:



Friday, February 11, 2011
SDKā€™s

              Ofļ¬cial:




              Semi-ofļ¬cial:



Friday, February 11, 2011
SDKā€™s

              Ofļ¬cial:




              Semi-ofļ¬cial:



Friday, February 11, 2011
Watch SIngle Sign On in action:

   http://www.facebook.com/video/video.php?v=




Friday, February 11, 2011
Friday, February 11, 2011
DOCS
     http://developers.facebook.com/docs
     http://developers.facebook.com/docs/guides/mobile
     http://developers.facebook.com/docs/api
     http://developers.facebook.com/docs/authentication


     SDKs
     https://github.com/facebook/facebook-ios-sdk
     https://github.com/facebook/facebook-android-sdk
     http://developers.facebook.com/docs/reference/javascript/


Friday, February 11, 2011

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Simon Cross - Facebook Mobile, First - Geomob Feb 2011

  • 1. Facebook Platform Mobile Simon Cross Platform Partner Engineering Friday, February 11, 2011
  • 2. ? 1 2 Overview Friday, February 11, 2011 Marketing Places & Connects Deals People 3 You Can SDKs and Connect HTML at Scale
  • 3. Facebook Your Product Friday, February 11, 2011
  • 4. Facebook Your Product m+ Monthly Active Users (total) Friday, February 11, 2011
  • 5. Facebook Your Product m+ m+ Monthly Monthly Active Active Users Mobile (total) Users Friday, February 11, 2011
  • 6. Facebook Your Product m+ m+ x Monthly Monthly mobile users are Active Active x more engaged Users Mobile than web users (total) Users Friday, February 11, 2011
  • 7. Facebook Platform Your Product Friday, February 11, 2011
  • 8. Facebook Platform Your Product K+ Canvas Apps Friday, February 11, 2011
  • 9. Facebook Platform Your Product K+ M Canvas Apps Developers & Entrepreneurs Friday, February 11, 2011
  • 10. Facebook Platform Your Product K+ M M Canvas Apps Developers & Connect Sites Entrepreneurs (+ k every day) Friday, February 11, 2011
  • 11. Facebook Platform Your Product K+ M M M Canvas Apps Developers & Connect Sites Monthy Entrepreneurs (+ k every day) Platform users Friday, February 11, 2011
  • 12. Places & Deals Friday, February 11, 2011
  • 15. Graph API developers.facebook.com/docs/api Friday, February 11, 2011
  • 17. Traversing graph.facebook.com/me graph.facebook.com/me/picture graph.facebook.com/me/likes graph.facebook.com/me/movies graph.facebook.com/me/friends graph.facebook.com/FRIEND_ID/likes graph.facebook.com/FRIEND_ID/photos Friday, February 11, 2011
  • 19. Traversing graph.facebook.com/cocacola graph.facebook.com/cocacola/feed graph.facebook.com/POST_ID/likes graph.facebook.com/COMMENT_ID graph.facebook.com/EVENT_ID graph.facebook.com/EVENT_ID/attending graph.facebook.com/FRIEND_ID/photos Friday, February 11, 2011
  • 20. Searching Writing Friday, February 11, 2011
  • 21. Searching GET graph.facebook.com/search?type=post&q=le+web GET graph.facebook.com/search?type=group&q=pizza Writing POST graph.facebook.com/me/feed?message=hello POST graph.facebook.com/EVENT_ID/attending POST graph.facebook.com/ALBUM_ID/photos Friday, February 11, 2011
  • 23. Places GET graph.facebook.com/USERID/checkins GET graph.facebook.com/PLACEID/checkins GET graph.facebook.com/search?type=checkin GET graph.facebook.com/search? type=place& center= . , . & q=le+web POST graph.facebook.com/me/checkins place = PLACEID, coordinates = {ā€œlatitudeā€: ā€œ...ā€, ā€œlongitudeā€: ā€œ...ā€}, message = ā€œlook, I checked in!ā€, tags = ā€œUSERID ,USERID ā€ Friday, February 11, 2011
  • 25. OG Places <html xmlns:og="http://ogp.me/ns#"> <head> <!-- required standard OG tags --> <meta property="og:title" content="Facebook HQ"/> <meta property="og:description" content="The magic factory"/> <meta property="og:type" content="business"/> <meta property="og:image" content="http://www.example.com/image.jpg"/> <meta property="og:site_name" content="Facebook"/> <!-- required location tags --> <meta property="og:latitude" content=" . "/> <meta property="og:longitude" content="- . "/> <!-- optional location tags --> <meta property="og:street-address" content=" S California Ave"/> <meta property="og:locality" content="Palo Alto"/> <meta property="og:region" content="CA"/> <meta property="og:postal-code" content=" "/> <meta property="og:country-name" content="USA"/> <body> ... </body> </head> Friday, February 11, 2011
  • 27. OG Places POST graph.facebook.com/me/checkins place = ā€œhttp://www.example.com/my/place/urlā€, coordinates = {ā€œlatitudeā€: ā€œ...ā€, ā€œlongitudeā€: ā€œ...ā€}, message = ā€œlook, I checked in at an OG place!ā€, tags = ā€œUSERID ,USERID ā€ Please contact us via the forums to get access Friday, February 11, 2011
  • 28. Mobile SDKā€™s and HTML Friday, February 11, 2011
  • 29. SDKā€™s Ofļ¬cial: Semi-ofļ¬cial: Friday, February 11, 2011
  • 30. SDKā€™s Ofļ¬cial: Semi-ofļ¬cial: Friday, February 11, 2011
  • 31. SDKā€™s Ofļ¬cial: Semi-ofļ¬cial: Friday, February 11, 2011
  • 32. Watch SIngle Sign On in action: http://www.facebook.com/video/video.php?v= Friday, February 11, 2011
  • 34. DOCS http://developers.facebook.com/docs http://developers.facebook.com/docs/guides/mobile http://developers.facebook.com/docs/api http://developers.facebook.com/docs/authentication SDKs https://github.com/facebook/facebook-ios-sdk https://github.com/facebook/facebook-android-sdk http://developers.facebook.com/docs/reference/javascript/ Friday, February 11, 2011