Location-Based Services for Local Business, by Daniel Davenport

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Daniel Davenport's presentation, "Location-Based Services for Local Business," for the Alabama Social Media Association meeting, July 27, 2011, Birmingham.

For more, visit http://alsocme.com.

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Location-Based Services for Local Business, by Daniel Davenport

  1. 1. Location base services for local business Daniel Davenport THINK Interactive @thinkinc www.thinkinc.comFriday, July 29, 2011
  2. 2. SINCE 1994, WE’VE FOCUSED ON HELPING BRANDS CREATE BUSINESS VALUE THROUGH DIGITAL CHANNELS.Friday, July 29, 2011
  3. 3. OUR CLIENTSFriday, July 29, 2011
  4. 4. LOCATION BASED SERVICESFriday, July 29, 2011
  5. 5. LOCATION BASED SERVICES Local business have more control, over more content to more people than ever before.Friday, July 29, 2011
  6. 6. LOCATION BASED SERVICES People have more access to data enabled mobile devices than ever before.Friday, July 29, 2011
  7. 7. LOCATION BASED SERVICES The Internet has gone mobile,... and so have you.Friday, July 29, 2011
  8. 8. SOCIAL + LOCAL + MOBILE CONNECT WITH YOU BUYER Location enabled, mobile friendly content about your business increases the likelihood that the right person at the right time will find a compelling reason to click on your information.Friday, July 29, 2011
  9. 9. The SoLoMo landscapeFriday, July 29, 2011
  10. 10. Think local 80% of search is local 95% of mobile search is localFriday, July 29, 2011
  11. 11. Think local 50% of physical goods purchased started off with an online search within 5 miles of the purchase locationFriday, July 29, 2011
  12. 12. Business need to be listed somewhere to let consumers know they have goods to purchase.Friday, July 29, 2011
  13. 13. Thing started to change when listing went online and added social things like ratings and location things like maps.Friday, July 29, 2011
  14. 14. The important thing right now for local businesses is to be in the directories, with the right information - which now means spacial location.Friday, July 29, 2011
  15. 15. Local and mobile need spacial dataFriday, July 29, 2011
  16. 16. Google Places - now with no QR codes!Friday, July 29, 2011
  17. 17. Google+ The thing to think aboutFriday, July 29, 2011
  18. 18. Now they have found you, where do they go?Friday, July 29, 2011
  19. 19. Your online presence is changing fast New standards New channels HTML5 SOCIAL MEDIA MOBILE & TABLET OPTIMIZATION INTERACTIVE TV APPS & CHANNELSFriday, July 29, 2011
  20. 20. Mobile Website Connected Tablet Device Website Website Website Third party Branded iTV App s Pages Website (hulu, etc) V- Facebook Tablet Profile Apps Facebook App Apps So c ia l Youtube Mobile Channel App Twitter ProfileFriday, July 29, 2011
  21. 21. You need to maximize your effort on tools and platforms that are driving business Facebook? Twitter? Foursquare? Groupon?Friday, July 29, 2011
  22. 22. Driving sales - digital coupons, QR codes and loyalty programsFriday, July 29, 2011
  23. 23. Google Kills Off Those Little Square Codes You Scan With Your Phone Business Insider Mar. 31, 2011, 3:11 PM Driving sales - digital coupons, QR codes and loyalty programsFriday, July 29, 2011
  24. 24. Why Groupon Is Poised For!Collapse Techcrunch, Monday, June 13th, 2011 Driving sales - digital coupons, QR codes and loyalty programsFriday, July 29, 2011
  25. 25. Unlike Groupon or LivingSocial, AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. Driving sales - digital coupons, QR codes and loyalty programsFriday, July 29, 2011
  26. 26. Future trend 1 - mobile walletsFriday, July 29, 2011
  27. 27. Future trend 2 - the connected carFriday, July 29, 2011
  28. 28. Taking advantage of location based services starts with registering your business location so mobile devices can find you. As payment and incentive platforms mature they will be an important part of your sales strategy. Take control of your digital home base and use every media type you can to tell your story.Friday, July 29, 2011

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