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Monetización y modelos de negocios de apps - Alejandro Silva

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GeneXus
GeneXus

Se presentan distintas alternativas de monetización de aplicaciones móviles. El negocio de software se basa en vender tiempo, a esto le llamamos "desarrollo tradicional". Junto con la aparición de los smartphones y apps, han aparecido otros modelos de negocio. En esta presentación veremos algunos de estos modelos, como funcionan y como se pueden relacionar con el desarrollo tradicional.

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APPS: Monetización y modelos de negocio Alejandro Silva silva@genexus.com
#GX25 Paid Freemium Subscription In-App Ads Sponsorship MONETIZATION
Quién paga?
#GX25 Paid Freemium Subscription In-App Ads Sponsorship MONETIZATION
#GX25 PAID Competencia! “Nichos” En retracción
#GX25
#GX25 Subsidio directo = “El primero es gratis…pagas por el resto” Subsidio 3ros = Ads Freemuim = algunos pagan por todos http://www.freemium.org/ FREE
#GX25 FREEMIUM
#GX25 Contenido SAAS Up-selling/Cross-selling SUBSCRIPTION
#GX25 SUBSCRIPTION
#GX25 App = storefront Moneda virtual Upgrades (30%) & Consumables (68%) http://www.raywenderlich.com/39647/40-secrets-to-making-money- with-in-app-purchases COMPRAS IN-APP
#GX25 COMPRAS IN-APP
#GX25 Paid Freemium Subscription In-App Ads Sponsorship MONETIZATION
#GX25 ADS El usuario es el producto! Tracción + Targeting
#GX25 ADS Avisador •  Productos/ Servicios •  Objetivo/Target •  Presupuesto APP •  Contexto/Público •  Características •  Tracción •  Ad Manager Usuarios •  Demographics •  Location •  Comportamiento
#GX25 ADS Formato Text Banner Interstitals Video Install Ad Manager Stores 3ros Custom Target Contextual Behavioral Location Demography Event Open Login Registration View … Acción Tap for ad Rewards
#GX25 ADS
#GX25 ADS Formato Text Banner Interstitals Video Install Ad Manager Stores 3ros custom Targeting Contextual Behavioral Location Demographics Event Open Login Registration Checkout … Acción Tap for ad Rewards
#GX25 ADS
#GX25 Demo + Paid Paid + InApp (+ marketing) Freemium+Ads Ads + Rewards + InApp RESEARCH
#GX25 Paid Freemium Subscription In-App Ads Sponsorship MONETIZATION
#GX25 SPONSORSHIP
#GX25 Branded apps – “Powered by” Sponsored content - Promote to sponsor Custom ads SPONSORSHIP
#GX25 SPONSORSHIP
#GX25 Paid Freemium Subscription In-App Ads Sponsorship MONETIZATION
#GX24 ¡MUCHAS GRACIAS! Alejandro Silva silva@genexus.com

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Monetización y modelos de negocios de apps - Alejandro Silva