The trend of selecting a single technology provider has changed. Today, brands work with numerous providers that each contributes to the brand’s intelligence framework.

1. GAGE-CANNON VENTURE CONSULTING LTD.
CONNECTING RESOURCES TO OPPORTUNITIES
20-22 Wenlock Road, London, N1 7GU, UK
Telephone: +44 (0) 7725 628 876
Email: info@gcventureconsulting.com
Website: www.gcventureconsulting.com
Information Frameworks
Secure
Current
Flexible
Scalable
Expandable
ENHANCED MARKET INSIGHT
IMPROVED CROSS-SELLING
INCREASED SALES VOLUME
HIGHER PROFITABILITY
STRONGER MARKET POSITION
We assist brands in the identification, selection and
implementation of technologies used to acquire, manage
and distribute data for internal use or to external target
audiences. Linked services for data distributors include
market size assessment, target audience identification,
pricing structures, licensing schematics, and dashboard
layouts.
Data is the primary driver of any
international business operation.
Our partnership with the American Marketing Association
gives us insight into what technologies are currently being
developed. This cooperation enables us to determine the
optimal framework that will keep your framework current
and in sync with emerging and future target audience
expectations.
Our cooperative approach unites multiple
service providers that bring you the
strongest possible framework.
G a g e - C a n n o n V e n t u r e
C o n s u l t i n g Lt d .
MARKETING & DATA
TECHNOLOGY ENVIRONMENTS

2. OUR APPROACH
Components in a data framework that
are selected with the future in mind
have a longer lifespan. Our approach
toward identifying the most suitable
components is based on your:
Objectives
Target audience
Current frameworks
Competitive environment
The approach simplifies the selection
of actual components and providers
and reduces the overall investment.
Flexible information frameworks
A STRONG INFORMATION SYSTEM IS THE SUM OF ITS PARTS
The trend of selecting a single technology
provider has changed. Today, brands work
with numerous providers that each contributes
to the brand’s intelligence framework. Brands
are now in firm control over their own
intelligence platforms and have the ability to
replace any component in the information
chain at any time or use competing solutions
simultaneously. As a result, cooperation
among technology providers has increased.
The core of any information framework is the
back-end; the data warehouse that stores and
manages data and makes it available for
distribution. The effectiveness of components
that capture the data or use it to engage target
audiences – the front-end – depends on that
back-end. Customer-facing components such
as apps and web sites are far more effective
when backed by solid intelligence frameworks
and strategies.
Each intelligence
framework is unique
MATCHING YOUR OBJECTIVES WITH
THOSE OF YOUR TARGET AUDIENCE
INTERNAL AUDIENCES
Information networks for internal audiences
primarily revolve around customer data capture
and engagement. The objective is to increase
insight into customer behavior used for targeting
activities. These platforms must be scalable as
they handle high frequency data. The key issue
is to secure customer participation.
EXTERNAL AUDIENCES
Information networks for external audiences
place greater demand on end-user interfaces
and require understanding current and emerging
needs. An ideal user environment places the
uses in control over dashboard appearance,
how data is presented, and what can be done
with the data itself. Data visualization is a core
element in data distribution as is access to
structured data via APIs.
THE GAGE-CANNON HIGH-PERFORMANCE APPROACH
When investing in information technologies, the ability to react to sudden
changes in data distribution and consumption is critically important.
If you would like to learn more about our services for brands, you can contact
us using any of the communication channels below:
Tel: +44 (0) 7725 628 876
Email: info@gcventureconsulting.com
Website: www.gcventureconsulting.com
Facebook: www.facebook.com/gcvconsulting
LinkedIn: www.linkedin.com/company/gage-cannon
Rapid and constant advances in
this field can render an effective
component useless very quickly
and unexpectedly. To ensure
that your framework remains
current and flexible, we help you
in the provider selection and
negotiation processes with
specific focus on cooperation.
LOCATION ANALYSIS
Superior individual targeting
Transforms physical spaces into online
experiences for superior targeting at
the individual level. Ideal for airports,
terminals, city centers, tourist sites,
museums, malls and retail outlets. The
data from both dimensions can be
coupled together. Customer interfaces
such as apps that are backed by a
solid intelligence framework and long-
term strategy determine effectiveness.
DATA MANAGEMENT
Intercept and distribute
The data architecture and environment
used determines the flexibility of
account management, pricing and
licensing structures. Cloud services
ought to be considered for scalability
reasons as well as underlying code
and security frameworks. Ideally, both
internal and external customers can
be serviced with relative ease.
DATA VISUALIZATION
Information at a glance
Dashboards bring together information
from a wide variety of sources,
including point of sale, location and
social media. Effective information
gateways allow users to control their
appearance and structure based on
own needs. Dashboards are effective
sales channels for data distributors
and have direct impact on price
perception.