Open Vs Walled Gardens

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The slide deck for the presentation I'm giving at Telecoms Multi-Platform Content Management and Delivery Forum, London, June 11-13, 2008. Discusses the value of open vs closed and where value is created in networked models

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  • Intro myself and define what my role is
  • Open Vs Walled Gardens

    1. 1. Comparing and Contrasting the Open Approach and the Walled Garden Approach • Highlighting the differences between the walled garden approach and the open approach • Analysing the benefits of each approach • Examining the challenges of each • Discussing whether we are seeing a migration towards a more open approach
    2. 3. <ul><li>The transaction cost of group activity has fallen through the floor. </li></ul><ul><li>This creates fundamental change in how value is and can be created. </li></ul><ul><li>It means the value of hierarchies, gatekeepers… walled gardens falls through the floor too. </li></ul>
    3. 4. Ideas Ideas Ideas Action
    4. 5. Value Ideas Ideas Ideas Action Value
    5. 6. Value Ideas Ideas Ideas Action Conversation Conversation Conversation Value
    6. 7. <ul><li>Enabling the rapid, real-time evolution of communities of purpose unlocks the value. </li></ul><ul><li>It turns the potential of group forming network theory into practice . </li></ul>
    7. 8. The value of random friends
    8. 9. Tearing down the walls…
    9. 10. The real 3 Cs? <ul><li>Content > Conversation > Community </li></ul>
    10. 11. The real 3 Cs <ul><li>Content > Conversation > Community </li></ul><ul><li>Conversation is the intersection of ideas. </li></ul><ul><li>It is where ideas coalesce into action </li></ul>
    11. 12. The real 3 Cs <ul><li>Content > Conversation > Community </li></ul><ul><li>Conversation is the intersection of ideas. </li></ul><ul><li>It is where ideas coalesce into action </li></ul><ul><li>Action is where value is created </li></ul>
    12. 13. Content is worthless
    13. 14. Content is worthless <ul><li>Except that it isn’t </li></ul>
    14. 15. Content is worthless <ul><li>Except that it isn’t </li></ul><ul><li>It gives us something to talk about </li></ul>
    15. 16. Content is worthless <ul><li>Except that it isn’t </li></ul><ul><li>It gives us something to talk about </li></ul><ul><li>Talking about stuff is where ideas turn into action </li></ul>
    16. 17. Content is worthless <ul><li>Except that it isn’t </li></ul><ul><li>It gives us something to talk about </li></ul><ul><li>Talking about stuff is where ideas turn into action </li></ul><ul><li>Action is where value is created </li></ul>
    17. 18. Content is valuable <ul><li>Because of the because effect </li></ul>
    18. 19. Content is valuable <ul><li>Because of the because effect </li></ul><ul><li>You won’t make money with it </li></ul>
    19. 20. Content is valuable <ul><li>Because of the because effect </li></ul><ul><li>You won’t make money with it </li></ul><ul><li>You will make money because of it </li></ul>
    20. 21. Content is valuable <ul><li>Because of the because effect </li></ul><ul><li>You won’t make money with it </li></ul><ul><li>You will make money because of it </li></ul><ul><li>Eg Prince, Radiohead </li></ul>
    21. 22. Value chain is now a value web
    22. 23. Value chain is now a value web <ul><li>Two disruptions </li></ul>
    23. 24. Value chain is now a value web <ul><li>Two disruptions </li></ul><ul><li>How, and by whom, content is being created </li></ul>
    24. 25. Value chain is now a value web <ul><li>Two disruptions </li></ul><ul><li>How, and by whom, content is being created </li></ul><ul><li>How, and by whom, content is being distributed </li></ul>
    25. 26. The world we’re witnessing Share Trust Connect Community
    26. 27. The networked world
    27. 28. We Species wants…
    28. 29. To engage with the network
    29. 30. A community is a community…
    30. 31. Always on Always with you Always yours
    31. 32. Starting a fire on the village green
    32. 33. <ul><li>Curate content </li></ul><ul><li>User-driven customisation </li></ul><ul><li>Manage the web of peer producers </li></ul><ul><li>Contribute the hard-to-do </li></ul>
    33. 34. Two advantages <ul><li>Always ready </li></ul>LBS
    34. 35. <ul><li>7 th Mass Media </li></ul><ul><li>1. It’s truly personal </li></ul><ul><li>2. It’s always on </li></ul><ul><li>3. It’s always with you </li></ul><ul><li>4. Has a built-in payment mechanism </li></ul><ul><li>5. Allows creation at the point of inspiration </li></ul>
    35. 36. Screen size?
    36. 38. What’s wrong with operators? Why don’t they value me?
    37. 40. Itsmy.com
    38. 45. User-centric portals <ul><li>Mippin </li></ul>
    39. 46. User-centric portals <ul><li>Mippin </li></ul><ul><li>Widsets </li></ul>
    40. 47. User-centric portals <ul><li>Mippin </li></ul><ul><li>Widsets </li></ul><ul><li>Squace </li></ul>
    41. 48. They show the way
    42. 49. Inside and out <ul><li>Lump it </li></ul><ul><li>Throw off your chains </li></ul>
    43. 50. Mash it up!
    44. 51. Our position in this ecosystem? <ul><li>To enable, </li></ul><ul><li>To understand, </li></ul><ul><li>To facilitate the connections. </li></ul><ul><li>To find acceptable ways to share in the value that we have helped to create through both our facilitation and our contributions . </li></ul>
    45. 52. Takeaways <ul><li>Make money with </li></ul><ul><li>content </li></ul><ul><li>Understand </li></ul><ul><li>Your place </li></ul><ul><li>around </li></ul><ul><li>The campfire </li></ul><ul><li>Don’t restrict the view! </li></ul>Don’t restrict the view!
    46. 53. In summary <ul><li>You won’t make money WITH content but you will BECAUSE of it. </li></ul><ul><li>Focus on content, conversation and communities of purpose to create value. </li></ul><ul><li>User-Centric Portals (community-enabled aggregators) will aid discovery. </li></ul><ul><li>Enable communities to self-form and share what they trust. </li></ul><ul><li>Don’t restrict the view! </li></ul>
    47. 54. David Cushman <ul><li>FasterFuture.blogspot.com </li></ul>Bauer Consumer Media

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