Technology is a powerful tool that allows us to achieve things we couldn’t even dream of a few years ago . However event technology can also be a huge distraction. It should helps us – event organisers, attendees and speakers – to be better humans (either in our professional or personal sphere). It should help us regain control of our lives and allow us to achieve more. As event organisers we should always ask “will this event-tech improve the experience of the attendees, speakers, staff?”. If the answer is an honest “no”, then we might be better without it. In this session we explored how to pick and when to use some of the most interesting technologies, present and on the horizon, that can affect the event experience for good, including some practical examples from around the world.

1. ENHANCING THE EVENT
EXPERIENCE THROUGH
TECHNOLOGY
TechFest, June 2015
Gianfranco Chicco
@gchicco

2. They told us the future would look like this.

3. But it actually looks more like this.

4. #EventTech has to be designed
into the participant’s experience.

5. Signature Moments
Business (Sales)
Reduce Friction
Project Management

7. STEP 1
Customer Journey:
Live like the customer

8. Before doing anything
else, #Eventprofs need to
observe the participants
in the real world.

10. Map the experience.

11. Identify opportunities for
intervention.
(Look for friction, pain points, micro-
interactions that could be turned into
signature moments).

12. Tesco Homeplus Virtual Subway Store in South Korea
www.youtube.com/watch?v=fGaVFRzTTP4

13. STEP 2
Behaviour Design

14. Urinals at Amsterdam’s Schiphol Airport

15. "Help people do
what they already
want to do.”
BJ Fogg

16. B = m a t
m, a and t need to take place at the same moment

17. www.behaviormodel.org

18. Simplicity
“[…] To increase a user’s ability, designers of
persuasive experiences must make the behaviour
easier to do. […] persuasive design relies heavily
on the power of simplicity.”
BJ Fogg
http://bjfogg.com/fbm_files/page4_1.pdf

19. STEP 3
Iterate
Prototype Test Learn

20. Start small.
Don’t alienate the
participant.
Leave an escape route.

21. #Eventprofs should ask:
What tech do I need to
create this experience?
Or
How does this tech fit into
the experience?

22. Examples

23. Disney MagicBand

24. “Philips Social Light” at Social Media Week Milan
https://www.youtube.com/watch?v=8-1xlZBH14g

25. Attendee on mobile but “stuck” to a wall to re-charge.

26. TI DIAMO LA CARICA!
Accedi al QR Code o alla short URL indicata
e retwitta il Tweet di @nokiaitalia: riceverai
un caricabatteria Nokia in prestito per un'ora*.
* Previa consegna di un documento d'identità e di un numero di telefono.
http://nokia.ly/Tidiamolacarica
The idea was good but if you run out of battery you cannot scan the QR
code.

27. “Twitter walls” often interrupt the storytelling and are placed behind the
speakers, so they cannot take part of the conversation.

29. Your brand pretending to be cool
#Hashtag: www.youtube.com/watch?v=57dzaMaouXA

30. Taiken Lab is an experience design, marketing and event management
consultancy that specialises in creating experiences that cater to the “human
interface”* while bridging the digital and physical worlds. We put people at the
center of our actions and interact with them by designing behaviours and
telling stories that stimulate their actions, emotions and senses.
taikenlab.com
*human interface: us, people. Not targets but individuals (and communities formed by them) that like to talk to each other, learn
through stories, who’s behaviour is influenced by their emotions, curiosity and desire to survive, share, belong… While habits come
and go, the human interface has remained rather constant for at least the last five thousand years.

31. Gianfranco Chicco
@gchicco
gian@taikenlab.com
THANKS!