3. TARGET MARKET
Women ages 18+
Specifically women 24-45
Business women
4. PROS
Allows for customization of Profile
Pick and choose what you “heart”
Simple and clean layout
Easy to read dropdown menus
Allows you to post to the various categories
Similar to Facebook for posts/updates
5. CONS
Beyond uploaded picture, you cannot alter the profile page
Feels like you are being assaulted by brand name cosmetics
Dangerous for “shopaholics”
6. SUCCESS
Sees its user base rise monthly
Receives many visitors who browse the site
7. FAILURES
Kaboodle Chrome
Many negative reviews citing that it appeared to be „clutter‟
Makes people feel as though they are compromising their browser
Searching for the name causes a very wide array of different websites to pop
up
9. TWITTER
Use Twitter to announce products
Minimal customer engagement
Many will be spectators
Mostly used to advertise
10. FACEBOOK
Allows you to sign into the actual Kaboodle site using your Facebook account
Share information and „deals‟ with friends
You can „like‟ the page
Receive the usual updates
11. BUSINESS USES
Partnerships
Paid advertising on their site
Attracting obvious audiences
12. POTENTIAL PARTNERS FOR USE
Charity fashion show sponsored by Kaboodle
Due to the large amount of items for sale on the website, a partnership for a
fashion show could lead to excellent coverage for everyone.
