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KABOODLE
Graham Caverly
AUDIENCE


Women interested in fashion and all its various aspects
TARGET MARKET


   Women ages 18+
Specifically women 24-45
    Business women
PROS


    Allows for customization of Profile
    Pick and choose what you “heart”
          Simple and clean layout
      Easy to read dropdown menus
Allows you to post to the various categories
  Similar to Facebook for posts/updates
CONS


Beyond uploaded picture, you cannot alter the profile page
Feels like you are being assaulted by brand name cosmetics
                Dangerous for “shopaholics”
SUCCESS


      Sees its user base rise monthly
Receives many visitors who browse the site
FAILURES


                            Kaboodle Chrome
        Many negative reviews citing that it appeared to be „clutter‟
     Makes people feel as though they are compromising their browser
Searching for the name causes a very wide array of different websites to pop
                                    up
TRENDS


Kaboodle actually allows you to see what is „trending‟ on their website.
              http://www.kaboodle.com/community
TWITTER


Use Twitter to announce products
 Minimal customer engagement
     Many will be spectators
    Mostly used to advertise
FACEBOOK


Allows you to sign into the actual Kaboodle site using your Facebook account
                  Share information and „deals‟ with friends
                            You can „like‟ the page
                          Receive the usual updates
BUSINESS USES


        Partnerships
Paid advertising on their site
Attracting obvious audiences
POTENTIAL PARTNERS FOR USE


               Charity fashion show sponsored by Kaboodle
Due to the large amount of items for sale on the website, a partnership for a
        fashion show could lead to excellent coverage for everyone.
REFERENCES


Kaboodle website
   Facebook
    Twitter
    Google
 Google Images

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Kaboodle ppt

  • 2. AUDIENCE Women interested in fashion and all its various aspects
  • 3. TARGET MARKET Women ages 18+ Specifically women 24-45 Business women
  • 4. PROS Allows for customization of Profile Pick and choose what you “heart” Simple and clean layout Easy to read dropdown menus Allows you to post to the various categories Similar to Facebook for posts/updates
  • 5. CONS Beyond uploaded picture, you cannot alter the profile page Feels like you are being assaulted by brand name cosmetics Dangerous for “shopaholics”
  • 6. SUCCESS Sees its user base rise monthly Receives many visitors who browse the site
  • 7. FAILURES Kaboodle Chrome Many negative reviews citing that it appeared to be „clutter‟ Makes people feel as though they are compromising their browser Searching for the name causes a very wide array of different websites to pop up
  • 8. TRENDS Kaboodle actually allows you to see what is „trending‟ on their website. http://www.kaboodle.com/community
  • 9. TWITTER Use Twitter to announce products Minimal customer engagement Many will be spectators Mostly used to advertise
  • 10. FACEBOOK Allows you to sign into the actual Kaboodle site using your Facebook account Share information and „deals‟ with friends You can „like‟ the page Receive the usual updates
  • 11. BUSINESS USES Partnerships Paid advertising on their site Attracting obvious audiences
  • 12. POTENTIAL PARTNERS FOR USE Charity fashion show sponsored by Kaboodle Due to the large amount of items for sale on the website, a partnership for a fashion show could lead to excellent coverage for everyone.
  • 13. REFERENCES Kaboodle website Facebook Twitter Google Google Images