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SOCIAL MEDIA
Goals
   Build awareness of the organization within the
    community
   Increase traffic flow coming through the
    website
   Promote the special fundraising event
   Push traffic towards the mall during the event
   Increase donors for the charity
Challenges
   Lack of activity on Twitter and Facebook
   Lack of support
   No other social networking sites
Solutions- Execution
   LinkedIn
   Foursquare
   Pinterest
   Suggestions to improve twitter
   Contest
   Google Alerts
   Hootsuite
   Tumblr
Solutions- Execution
   Website – slide show
   QR codes
   Become more active
   Don’t over do it
Post Event- Using social media
   Storify.com
   Pictures and videos
   Share plans and changes
   Ask for feedback and comments
THANK YOU!
  QUESTIONS?

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Gilda’s final presentation - MCOM21

  • 2. Goals  Build awareness of the organization within the community  Increase traffic flow coming through the website  Promote the special fundraising event  Push traffic towards the mall during the event  Increase donors for the charity
  • 3. Challenges  Lack of activity on Twitter and Facebook  Lack of support  No other social networking sites
  • 4. Solutions- Execution  LinkedIn  Foursquare  Pinterest  Suggestions to improve twitter  Contest  Google Alerts  Hootsuite  Tumblr
  • 5. Solutions- Execution  Website – slide show  QR codes  Become more active  Don’t over do it
  • 6. Post Event- Using social media  Storify.com  Pictures and videos  Share plans and changes  Ask for feedback and comments
  • 7. THANK YOU! QUESTIONS?