1.
SOCIAL MEDIA

2.
Goals
 Build awareness of the organization within the
community
 Increase traffic flow coming through the
website
 Promote the special fundraising event
 Push traffic towards the mall during the event
 Increase donors for the charity

3.
Challenges
 Lack of activity on Twitter and Facebook
 Lack of support
 No other social networking sites

4.
Solutions- Execution
 LinkedIn
 Foursquare
 Pinterest
 Suggestions to improve twitter
 Contest
 Google Alerts
 Hootsuite
 Tumblr

5.
Solutions- Execution
 Website – slide show
 QR codes
 Become more active
 Don’t over do it

6.
Post Event- Using social media
 Storify.com
 Pictures and videos
 Share plans and changes
 Ask for feedback and comments

7.
THANK YOU!
QUESTIONS?