Tracking the Anonymous GIS User in King County

820 views

Published on

This presentation analyzes 6 years of detailed GIS-based web mapping application user statistics within 35 King County (WA) departments and offices. It also compares King County web mapping application usage growth compared to other municipal jurisdictions accross the US.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Tracking the Anonymous GIS User in King County

  1. 1. Tracking the Elusive Anonymous GIS User in King County King County GIS Center Greg Babinski, GISP King County, Washington Microsoft Boeing Paccar Nordstrom's Population (2006 USCB est.): 1,826,000 (14th most populous US county) Amazon Area: 2130 square miles (sea level to 8,000’) Starbucks 39 incorporated cities Port of Seattle Viable agricultural and private forestry areas Weyerhaeuser Remote wilderness & watershed lands Washington Mutual Univ. of Washington 1
  2. 2. Why Do Agencies Develop Web Mapping Applications? Low-cost basic GIS capability Alternate to expensive desktop GIS software Provides GIS capability to the public Low cost enhanced service for citizens Reduces phone calls or visits for basic public services Others? Web Mapping Application Statistics Extensive Published Statistics Specialized Web Application Performance Analysis Specialized Web Map Data Usage Analysis Simple High Level Usage Statistics: Internal (agency) usage External (public) usage User sessions Length of sessions Hits or page views per session Total unique users Correlate internal I/P address ranges with specific users 2
  3. 3. Web Mapping Research Objectives What is the potential for web mapping application usage within jurisdictions? How can we know if external use of our applications has reached ‘market saturation’? Does our ‘market-population’ adjusted usage differ from other jurisdictions, and if so, why? What does our internal web mapping application usage tell us about our anonymous GIS users? KCGIS Center Web Mapping Applications ParcelViewer CensusViewer iMap http://www.metrokc.gov/gis/mapportal/index.htm 3
  4. 4. King County iMap KCGIS Web Mapping Application User Statistics: 2002-Present Total User Sessions Total Map Page Hits Internal Sessions & Hits Public (External) Sessions & Hits Average Length of User Session 4
  5. 5. KCGIS Web Mapping Application User Statistics: 2002-Present KCGIS Web Mapping Application User Statistics: 2002-Present 5
  6. 6. External Web Mapping Usage Survey Mid-2007 survey with 10 questions Sent to 88 jurisdictions with public web mapping applications Seven (7) cities in Washington State Five (5) cities outside Washington State 30 counties in Washington State 39 counties outside Washington State One (1) regional agency in Washington State Six (6) regional agencies outside Washington State External Web Mapping Usage Survey Initial 2007 survey response disappointing 15 completed surveys returned (17%) and only eight (8) track usage statistics: Four (4) counties in Washington Three (3) counties outside Washington One (1) regional agency outside Washington Only five (5) agencies reported multi-year statistics Three (3) agencies reported single-year statistics 6
  7. 7. External Web Mapping Usage Survey: Findings External Web Mapping Usage Survey: Findings 7
  8. 8. External Web Mapping Usage Survey: Findings KCGIS Web Mapping Application Internal User Statistics County IT Division Correlates I/P Address Ranges with County Business Units Used to Allocate Web Mapping Application Costs to Business Units (Babinski, 2005) 34 Work Units Identified Individual Users can be Identified 8
  9. 9. KCGIS Web Mapping Application Internal User Statistics KCGIS Web Mapping Application Internal User Statistics 9
  10. 10. Thinking About the Anonymous GIS Web Mapping User Financial and business support for GIS Management curiosity about GIS usage Stealth GIS Needs Assessment Educational tool Who are those guys? Thinking About the Anonymous GIS Web Mapping User King County’s Original 1992 GIS Strategic Plan: Detailed survey of all county departments Detailed compilation of 125 recommended GIS applications 1993-1998 KCGIS implementation at reduced level 2003 report analyzed results of KCGIS implementation: Only 12% of the original 125 applications were actually developed by the original KCGIS implementation 2003 KCGIS iMap fully operational as a key enterprise service 10
  11. 11. Thinking About the Anonymous GIS Web Mapping User: Usage Intensity Thinking About the Anonymous GIS Web Mapping User: Usage Ranking 11
  12. 12. References King County GIS Center Maps (2007) [Online] King County GIS Center. Available from: http://www.metrokc.gov/gis/mapportal/. [Accessed 3 December 2007] Babinski: “Defining the Cost and Determining the Value of Enterprise GIS” URISA Annual Conference Proceedings, 2005. Babinski: “2002 KCGIS O&M Issue Statement #4: Status of Original GIS Capital Project Work” King County GIS Center, 2003 Questions and Follow-up Research Discussion Questions? Suggestions? Research Directions? Greg Babinski, GISP Finance & Marketing Manager King County GIS Center 201 South Jackson Street, Suite 706 Seattle, WA 98104 206-263-3753 greg.babinski@kingcounty.gov www.kingcounty.gov/gis 12

×