Kcgisroi study20111102

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Kcgisroi study20111102

  1. 1. 11/7/2011ROI: King County Measures the Benefits of GIS 2011 GIS-Pro Conference November 2, 2011 Indianapolis, IN Greg Babinski, MA, GISP Finance & Marketing Manager King County GIS Center Seattle, WA URISA President-ElectAgenda Introduction & background to the GIS ROI Study GIS ROI Documentation Studies 2010 Oregon/King County GIS ROI Study Preliminary Results Next Steps Discussion 1
  2. 2. 11/7/2011 ROI Estimates & Benefit-Cost AnalysisROI Estimates & Benefit-Cost Analysis Common tool for analyzing & configuring development plans Typically result in an estimate or forecast of business benefits 2
  3. 3. 11/7/2011 King County, Washington Microsoft Boeing Paccar Nordstroms Amazon Starbucks Port of Seattle WeyerhaeuserPopulation (1,931,000 (14th most populous US county) Univ. of WashingtonArea: 2130 square miles (sea level to 8,000’)39 incorporated cities GoogleViable agricultural and private forestry areas Skype?Remote wilderness & watershed lands King County GIS - Development History: Originated with 1992 PlanGraphics study 1992 Benefit Cost Analysis 1992-1994 King County – Seattle Metro merger 1993 joint King County – Metro GIS scoping plan – reduced scope approved by King County Council 1993-1997 GIS capital project executed 1997 KCGIS O&M begins 2002 KCGIS Consolidation implemented 3
  4. 4. 11/7/2011King County GIS – 1992 GIS ROI EstimateKing County GIS – 1992 GIS ROI Estimate 4
  5. 5. 11/7/2011 King County GIS – 1992 GIS ROI EstimateKing County GIS – 1992 GIS ROI Estimate 5
  6. 6. 11/7/2011 2004 KCGIS Issue 4 Report:Reduced budget delivered reduced scope Only 15% of 126 applications completed via capital project Significant data deficiencies recognized 2004 – 2011 KCGIS Development: 500+/- desktop GIS users 100,000 annual internal web based GIS user sessions 2.2 million annual external web based GIS user sessions 50 GIS professionals GIS use expanded from 12 to 35 county departments and offices 6
  7. 7. 11/7/2011 GIS ROI Documentation Studies?Why are they not required?Why are they not performed? GIS ROI Documentation Studies? Baltimore County, MD 7
  8. 8. 11/7/2011GIS ROI Documentation Studies? Baltimore County, MDGIS ROI Documentation Studies? State of Oregon 8
  9. 9. 11/7/2011GIS ROI Documentation Studies? State of Oregon GIS ROI Documentation Studies? New Zealand 9
  10. 10. 11/7/2011GIS ROI Documentation Studies? New ZealandGIS ROI Documentation Studies? New Zealand 10
  11. 11. 11/7/2011Oregon/KCGIS GIS ROI Study Project Conceived during 2009 URISA AC in Anaheim Approach finalized during 2009 ULA in Seattle State of Oregon & King County joint funding KCGIS 2010 Priority Initiative Managed by KCGIS Center KCGIS GIS ROI StudyMay 2010 RFP sent to targeted consultantsJune 2010 consultant selectionAugust 2010 contract signedJuly 2010 work beganSeptember & October 2011 Preliminary Results Released 11
  12. 12. 11/7/2011 KCGIS GIS ROI StudyConsultant Team from UW Evans School of Public Affairs: Prof. Richard W. Zerbe Danielle Fumia & Travis Reynolds Pradeep Singh & Tyler Scott KCGIS GIS ROI StudyConsultant Team from UW Evans School of Public Affairs: Benefit-Cost Analysis Center 12
  13. 13. 11/7/2011 KCGIS GIS ROI StudyConsultant Team from UW Evans School of Public Affairs: Society for Benefit-Cost Analysis KCGIS GIS ROI StudyScope of Work: Literature Review Qualitative Interviews (n = 30) Quantitative Survey (n = 200) Final ROI Report Revised Interview/Survey Instruments for future studies 13
  14. 14. 11/7/2011 KCGIS GIS ROI StudyMethodology: ‘With versus without” research design. What would have happened if KCGIS applications had not been implemented and how is King County better off having them? Literature review and qualitative interviews will identify key benefits associated with GIS applications (e.g., increased productivity). Questionnaire will allow assessment of the extent to which these benefits have been realized across different groups of users of GIS applications, as opposed to what these users would have done in the absence of GIS applications. By comparing the “with and without” scenarios, we can assess and monetize the added value of the GIS applications to compare to the costs of implementation, maintenance, and/or additional training. KCGIS GIS ROI StudyCurrent Status: Interviews & Surveys completed: Use Survey Monkey Feed data base Run excel based algorithms Preliminary Benefits Report 14
  15. 15. 11/7/2011 KCGIS GIS ROI Study: Preliminary Results 30 Detailed Interviews Completed 175 Survey Responses (some partial responses) KCGIS GIS ROI Study: Preliminary ResultsPERTINENT SURVEY QUESTIONSPlease estimate the number of each output you currently produce (in 2010), being clearabout the time frame (per day, per year, etc.). Also state the total number of outputsfrom your agency (if known), and the number of employees and full-time employees(FTEs) currently working on producing this output.If you answered that you did not produce a given output in the previous section, you mayskip the personal production questions.• How many units of this output do you personally produce? Choose # of units:• How many units of this output do you personally produce Per Unit of Time:• What percent of your time do you spend producing each output now? (%)• What percent of your time do you spend producing each output now: Per Unit of Time:• Number of Employees in your workgroup (including you) currently producing this output:• Total FTEs in your workgroup (including you) currently producing this output: 15
  16. 16. 11/7/2011 KCGIS GIS ROI Study: Preliminary ResultsPERTINENT SURVEY QUESTIONSAgain, the outputs commonly produced by your agency are listed below in the firstcolumn. If you were not present when the output was produced without GIS, pleaseanswer No to the first question but provide your best estimate for the remainingquestions.For each output, please indicate how having GIS has impacted labor productivity for youpersonally and for your agency overall.• Did you personally produce this output without GIS?• How many units of this output did you personally produce prior to GIS? Choose # of units:• How many units of this output did you personally produce Per Unit of Time prior to GIS:• What percent of your time did you spend producing each output prior to GIS? (%)• What percent of your time did you spend producing each output Prior to GIS: Per Unit of Time:• Number of Employees in your workgroup (including you) producing this output prior to GIS:• Total FTEs in your workgroup (including you) producing this output prior to GIS: KCGIS GIS ROI Study: Preliminary Results“An analysis of the survey responses indicate that overall the use of GIS– compared to not having the GIS technology -- had a benefit of$159.9 million per year.“The benefits were further broken down into benefits received fromcost-savings and benefits received from increased productivity, whichwas estimated to be $11.1 million and $148.8 million per yearrespectively.“We think it likely that the demand curve for GIS type output hasincreased in recent year. If we allow for this, we estimate the grossgains from increase in productivity and lower costs for pre-GIS outputto be $308.8 million per year.“Thus a reasonable estimate of total gains is between $159.9 millionand $309 million per year. “ 16
  17. 17. 11/7/2011KCGIS GIS ROI Study: Preliminary Results “Thus a reasonable estimate of total gains is between $159.9 million and $309 million per year. “KCGIS GIS ROI Study: Preliminary ResultsResults by Departments: DNRP (except WTD): $87.44 million Wastewater Treatment: $54.45 million Department of Transportation: $18.76 million Department of Assessments: (-)$2.7 million Based on no increase in demand curve 17
  18. 18. 11/7/2011KCGIS GIS ROI Study: Preliminary ResultsBenefits with no shift in demand curve: $159.9 million per yearKCGIS GIS ROI Study: Preliminary ResultsBenefits with shift in demand curve: $308.8 million per year 18
  19. 19. 11/7/2011 KCGIS GIS ROI StudyFuture Steps: Finalize Cost-Benefits Report Determine ROI Great interest within KC government Compare with Twin Cities/Metro GIS Parcel Data ROI study Compliment & Inform Multnomah County ROI study Follow on FGDC CAP grants anticipated URISA ROI Workshop developmentAcknowledgement: • State of Oregon GIS • Richard O. Zerbe & UW GIS ROI Study TeamComments & Discussion 19
  20. 20. 11/7/2011Greg Babinski, MA, GISPURISA President-ElectSUMMIT Chief EditorFinance & Marketing ManagerKing County GIS Center201 South Jackson Street, Suite 706Seattle, WA 98104206-263-3753greg.babinski@kingcounty.govwww.kingcounty.gov/gis 20

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