If you've asked, How do you use social media effectively? Where should you start? This presentation at the East Tennessee Preservation Conference 2010 was intended to give the conference attendees from across the region a leg up when creating awareness around their preservation causes using social media and other digital tools. Panelists: Chyna Brackeen, Attack Monkey; Tim Knight, Momentum Broadcasting; Gavin Baker, Moxley Carmichael; and Becky Hancock, Knox Heritage.

1. Using
Social Media
Effectively
Rugby, TN - October 9, 2010

2. Preserve it, and they
will come...

3. 
Over
500
million

+
500,000-­‐750,000
accounts
daily

150
million
on
mobile

#1
in
web
traffic
(Google
#2)

4. 
Over
110
million
users

Over
40
million
mobile
users

55
million
daily
tweets

Reporters
love
it

Search
power

5. Blogs

126
million
(2009)

Say
what
you
want

PromoJon

Influence

Search
power

6. 
24
hours
of
video
uploaded
every
minute

Second
largest
search
engine
(Google
is
#1)

7. 
Online
networking

Over
70
million
users

New
member
added
every
second

Groups,
Answers

Search
power

8. Website

Tens
of
billions

Professional
and
visual

Media
room

No
jargon

TesJmonials

9. 
LocaJon
based
network

Over
2
million
users

+
13,000
new
accounts
daily

6
million
venues
to
check
into

10. Companies
used
to
talk
to
customers.
Then
they
talked
with
customers.
Now
customers
talk
with
one
another.
The
playing
field
has
changed.

11. Questions?

12. Gavin Baker
Chyna Brackeen
Moxley Carmichael
Attack Monkey Productions
gbaker@moxleycarmichael.com
chyna@attackmonkey.net
@gavinbaker
http://attackmonkey.net
http://gbake.com
Contact Us
Tim Knight Becky Hancock
Norris Highlands Agency Knox Heritage
tim@norrishighlandsagency.com bhancock@knoxheritage.org
@tim_knight @bupperoni