Concepts for software services and development company - EQ. Logo needs to communicate youth, creativity, vitality, and.. awesomeness :-)

1. Design Concept
More explicit E and Q
Slab Serif font for Q
Business Objective
Most Simple
Easy to read at one go
#1

2. Design Concept
Negative Space
Search Box with Q implies searching,
questioning
Business Objective
Communicates Name
Clearly
#2

3. Design Concept
E and Q present subtly
3-D Feel
Shape of Bulb – Ideas
Geeky – ‘e’ resembles Pacman
Business Objective
Simple, attractive
Extensible through
Color variation
#3

4. Design Concept
Shows Q subtly
Abstract Shape
Kite Shape - Growth
Business Objective
Simple
#4

5. Design Concept
Shows Q subtly in outer ring
Smooth font and shape
Round shape gives a ‘stamp’ feel
Business Objective
Simple, Elegant
#5

6. Design Concept
Q shown subtly
E formed by negative space
Kite shape signifies ambition, growth
Business Objective
Simple, Elegant
#6

7. Design Concept
Variation of Logo 6
with outer covering
Business Objective
Simple, Elegant
#7

8. Design Concept
Shows E and Q subtly
Smooth edges
Business Objective
Simple, Elegant
#8

9. Design Concept
Simple shapes superimposed to
Form the letters very subtly
Business Objective
Simple, Elegant
#9

10. Design Concept
E and Q present in the shape
Smooth shape
Smiley face - friendliness
Business Objective
Simple, Elegant
#10

11. Design Concept
Variation of some previous logos
Business Objective
Simple, Elegant
#11

12. Design Concept
Q is subtle
Inside bulb – shows ideas
Rays of bulb – show ideas dispelling darkness
Business Objective
Simple, Elegant
#12