2. What is EXTOCARE?
• Birla White EXTOCARE is white cement based, polymer modified, water
thinnable EXTERIOR WALL PRIMER.
3. Q: Needs of any Primer?
ADHESION
• The singular most important feature of a primer is its adhesion with paint.
Stronger the adhesion of a primer, the top coat(paint) will last longer.
OPACITY
• The second most important feature of an undercoat is its ability to be most
opaque and white base for paints
4. Let us see how Birla White Extocare fares in these features versus
acrylic primers
5. Adhesion
Birla White Extocare has 7X more adhesion than the acrylic primers available in
the market
The same has been certified by NABL accredited lab.
15. Pricing - Extocare
Best product
Highest Value
for money
Brands
(10ltr/kg)
MRP Coverage
Cost per sq. ft
to consumer
Rs.
sq. ft per
kg/ltr
Rs.
Asian Paints 1404 121.80 1.15
Berger 1421 114.16 1.24
JK Primaxx 1150 92.32 1.25
Extocare 1095 96.73 1.13
Brands
Small packs
MRP MRP
4ltr/5kg 1ltr/1kg
Asian Paints 510 140
Berger Paints 635 167
BW Extocare 603 133
MRP of 1kg Extocare < 1ltr MRP of acrylic primers of
Berger & Asian Paints
Pricing of Excel Putty:
Price to Stockiest for a 20 kg pack is Rs. 652 and Price to Retailer is Rs. 679.
An upfront stockiest markup of 4% and CD of 1% is offered and an upfront markup of 12% is being offered to retailer.