Really happy and excited to share my "First Product Deck" here :) Would really appreciate it if you could give me some time of yours. I am open to any reviews/criticism/opinions :) I have tried to give my best shot on the following things which I had actually done for the #first time also within a week's time: - What customers do today? - Painpoints of present customers - Scope of the App - Target Audience (Size, Type) - UserType & #UserActions - UserPersona - Solution Model - Wireframes - User Stories - Elements on the App

1. Project
Kitab-Ghar
Problem statement and
solution proposal
Made By: Gaurav Aggarwal
M: 9805569686
gauravaggarwal_manu@srmuniv.edu.in
LinkedIn

2. Outline The Problem
Solution Proposal
Wireframes
Conclusion

3. The Problem What customers do today.
Analysing present customers.
Scope of App
Target Audience
User Types & User Actions
Supporting information

4. Problem
statement
Design a mobile app that allows
users to easily buy and sell used
books.

5. What
customers
do today
If someone needs a book, what do they do?
Buy Borrow
Download
Old New
Online Online
Offline Offline
E-Books Pdfs People Library

6. What
customers
do today
What do people do with old books?
Shop
Kabarri
Sell
Collection
Donate
Store
Throw
Friend/
Family/
Juniors
Exchange
Online
Decor

7. Analysis
present
customers
After talking to some
people around me
People who
Download
People who Buy
Directly
People who
Borrow
Pros ● Free of cost.
● Use and delete
● Space for storage
not required.
● No hustle to carry
● Easily Available
● Can check for
best deals
● Physical copy
adds advantages
● Good Quality
● Complete
ownership
● Low cost
● Might get old
notes on same
book
● Added advantages
of physical copy
Cons ● Have to sit on
screen for long
time (health
issues)
● No physical
marking/note
making
● Risk of privacy
bleach
● High Cost
● Need to carry and
store bulky books
● Resell value is
very less.
● Hustle to find good
quality
● Have a deadline
attacked
● Pine or penalty
attached
● Have to maintain
the quality

8. Scope of
App
● Can bridge the gap between sellers and buys
○ People can hunt for better deals
○ Hustle for customers can be reduced
○ Efficiency of the whole cycle can be improved
● Can bring together like minded people
● Active needs of sellers and buyers can help a solution
being implemented and can help to sustain the
business model.
● Beside digitization people still believe in physical
copies of book and this love for books is not going
away anytime soon.
Individual perception

9. Target
Audience
Guesstimate
● Population of India: 138 Crore
○ 20% Upper Class: 27 Crore
○ 28% Middle Class: 38 Crore
○ 49% Lower Class: 67 Crore
○ 26% belong to 0-14 yrs
○ 67% belong to 15-64 yrs
○ 6.38% belong to above 67 yrs
● approximately 1.43 crores students appeared for
different 12th annual examination/board conducted by
national or state-level authorities.
● Students go through min. 14 grades in India at school lv.
● At present, the paper says, the higher education sector in
India consists of 3.74 crore students

10. Audience
size
Guesstimate
Based on the all the facts previously it will be safe to
calculate the number of Indians using a book in a year.
For Student Lv (from nursery to graduation/ 4-21 yrs)
(14 * 1.4 cr) + 3.74cr = 23.34 cr (Sure shot use books)
For above 22 yrs - 67% population of India - 92 cr
Assuming the least 1% like to read books for fun - 9.2 cr
Total= 23.34 + 9.2 cr = 32.5 cr
Removing the upper class who might not consider used
books (20%)
Makes our user base (Target Audience to): 26 cr

11. User Types
& User
Actions
Types of Users
Students
Parents
People who like
reading
Offline Stores
Casual
Users
● Kabari wala
● Old bookstores
● Libraries
After all the research
● School
● College
● Exam Aspirants
● Bookworms
● Collectors

12. User Types
& User
Actions
User Actions
Exchange Donate Rent
Buy Sell
After all the research
By these major 5 user actions we will be able to cater major user
types:
TYPE 1: Those who want to buy books at cheaper cost.
TYPE 2: Those who want to sell their old books at good deals.
TYPE 3: Those who simply want to exchange/expand/showcase
their collection.
TYPE 4: Those who want to make money by renting their books.
TYPE 5: Those who feel old books are of no use to them and can
donate them.

13. 1
Supporting
information
01
Some stats from Google
● The global books market is
expected to reach USD 124.2 billion
by 2025, according to a new report
by Grand View Research, Inc.
● Print book sales figures have
improved over the last five years
and unit sales now amount to over
650 million per year.
● Self-publishing is another major
shift in the book business
● Indian book market to touch Rs 739
billion by 2020: Survey

14. 1
Supporting
information
02
Had conducted small survey on LinkedIn
Survey Link

15. Supporting
information
03
Had conducted small survey on LinkedIn
Survey Link

16. Supporting
information
04 Sonal Aggarwal
I have 2 children, both of them have completed
school. Their book are of no use to us now.
I wish I was able to sell them to someone at good
price or even donate them
Parent
User Persona

17. Supporting
information
05 Nitin Sankhiyan
I have completed my BTech.
I want to sell all my Btech books to someone, but
juniors want them at very cheap cost or for free.
Also I want to buy CAT books but they are very
expensive
CAT aspirant
User Persona

18. Supporting
information
06 Krishna Book Store
My profits are going down and due to digitization
and corona I may end up closing my business.
Could you refer me to your juniors to buy books
Deals in second hand books
User Persona

19. Supporting
information
07 Sohom Pramanik
I like reading novel a lot. I have a great collection as
well.
But is there a way out to make money out of my
collection. Also, I want to meet and engage with
more bookworms
Bookworm
User Persona

20. Solution Proposal
Solution Description
Why it’s better than the present situation

21. Solution description
Now that we have identified different parameters
of the problem. Lets move to the solution.
I propose to make a simple, sober yet effective
mobile app (Kitab-Ghar) which is able to solve all
the problems of different user types and is able to
cater all user actions.
The picture depicts the Business Model.

22. Why it’s better than present situation
● Kitab-Ghar will connect the interested sellers and buyers.
● Kitab-Ghar will connect like-minded people.
● Kitab-Ghar will help people find better deals (Buyer/Sellers).
● Kitab-Ghar will help to contribute to a cause when a lot of books were going into garbage
where they can now be used by someone who really needs it.
● Kitab-Ghar will open opportunities for people to build network/collections and make small
revenues for themselves.

23. Wireframes User Stories
Elements on the App
User Journey (Buyer)
User Journey (Seller)
Major Categories

24. User Type 1: Buyers who want good deals
➔ Login in to the app (with OTP, Gmail,etc)
➔ Makes his profile and complete his preferences/details/location, etc.
➔ Look for the best deals/books through the search option.
➔ Finds the relevant book, looks for the book details, conditions, etc
➔ Chat with the Seller, makes a decision to purchase.
➔ Choose the payment option.
➔ Purchase done.
➔ Waits for the delivery/goes to a common location and enjoys.
User stories

25. User Type 2: Sellers who want good deals
➔ Login in to the app (with OTP, Gmail,etc)
➔ Makes his profile and complete his preferences/details/location etc.
➔ Lists all the books he want to sell (upload pictures, details, price, etc).
➔ Waits/looks for the buyers.
➔ Accepts the buyer, chat and confirm the order.
➔ Handles to logistics/goes to a common location and enjoys.
User stories

26. User Type 3: Collectors
➔ Login in to the app (with OTP, Gmail,etc)
➔ Makes his profile and complete his preferences/details/location
etc.
➔ Look for the best deals/books through the search option.
➔ Connect and chat with people, Makes a decision to
purchase/exchange/sell.
➔ Choose the payment option to pay the balance amount.
➔ Purchase done.
➔ Waits for the delivery//goes to a common location and enjoys.
User stories

27. User Type 4: People who want to rent their books
➔ Login in to the app (with OTP, Gmail,etc)
➔ Makes his profile and complete his preferences/details/location
etc.
➔ Lists all the books he want to rent (upload pictures, details, rent
per day, security deposit, etc)
➔ Waits/looks for the buyers.
➔ Accepts the buyer, chats and confirm the order.
➔ Handles to logistics/goes to a common location and enjoys.
User stories

28. User Type 5: People who wish to donate
➔ Login in to the app (with OTP, Gmail,etc)
➔ Makes his profile and complete his preferences/details/location etc.
➔ Looks for upcoming Donation Drive / events
➔ Lists all the books he want to donate
➔ Handles to logistics/go to the drive location and enjoys.
User stories

29. Elements
on the App
After understanding all
the user type and
actions
● Start Screen
● Login Screen
○ Services offered
○ Sign-In/Sign-Up
■ Username and Password
■ Using phone/Gmail (New Users)
○ Location Setup
● Home Screen
○ Search Bar
○ My Bag
○ Explore
○ Sell
○ Events
○ My Profile
● Profile Screen
○ Name/Phone Number/Email ID/Picture
○ My preferences/My Location
○ My Orders/My Bag
■ Past/Present
○ Change Password
○ Logout

30. Start and Login Screen (Onboarding)

31. Home Screen
My Profile
Upcoming
Events
My Kart
Notification
Search from
the Catalog
Seller Window
Explore Window

32. Profile Screen
➔ User will be able to Add/Edit/Remove their profile picture
➔ User will have to add their mobile number and then verify it
using a OTP.
➔ User will have to add Email ID and verify using a OTP over same
mail.
➔ User will be able to add there preferences
◆ Whether they want to Buy
◆ Whether they want to Sell
◆ Whether they want to Exchange
◆ Whether they want to Rent
◆ Whether they want to Donate
➔ User can set his current location.
➔ User can check for his Present/Past orders and his kart.

33. User Journey (Buyer)
Hello
Sign-Up/
Sign-In Home Profile Search Look for
Details/Chat
Make
Decision
Payment
Wait for
Delivery /
Self-Pickup
Search Look for Details/Chat Make Decision/Payment

34. User Journey (Seller)
Hello
Sign-Up/
Sign-In Home Profile
Upload
Pictures/
Details
Wait/Look
for Buyers
Chat/Make
Decision
Confirm
Order
Wait for
Pickup /
Self-Drop
Upload Pictures/Details Wait/Look for Buyers Make Decision/Payment

35. Major Categories
Explore
● Explore will open the new feed where people will be able to look for the new book
posting on daily bases.
● Will be able to access the various book categories/types/books and will be able to
take a action against them.
Seller Window
● Seller window will open up the adds and books that the user might have put to be
sold out/exchanged/rented out.
● User will also be able to access the number of buyers that have shown interest on his
postings and will be able to take a action for next steps.
Upcoming Events
● This tab will showcase the upcoming events in your surroundings or for the searched
location like Book-Swap, Donation Drives, Book Reading Sessions etc
● This will help users to engage and find like-minded people, build communities and
may even make themselves a better individual.
● Users may attach themselves to a noble cause and work for it

36. Conclusion

37. ➔ I am glad, I was given this opportunity to work on this case and express my view and skills.
➔ Working on this project I was able to explore a lot of new things, learnings were immense,
and I am happy that I was able to finish the work on time though the problem was BIG and
time was LESS xD.
➔ A lot of research, hardwork and brainstorming finally has come to end and I am excited to
present you Kitab-Ghar with immense please.
“It is a good rule after reading a new book, never to allow yourself another new one till you
have read an old one in between.”

38. Questions?
I am just a click away! :)
Made By:
Gaurav Aggarwal
M: 9805569686
gauravaggarwal_manu@srmuniv.edu.in
LinkedIn