1. Empowering Local Government
and Communities
Proof of concept pilot statistics
Tower Hamlets Council – December 2012
Presented by Gary Coyle
December 2012

2. Tower Hamlets “Community Infopoints”
Details of the Pilot:
• Modern Interactive Kiosk Approach
• Launched 4th September
• Located in 3 Idea Stores
• Also in East London Muslim Centre
• 12 week pilot
• Engagement with citizens and Local Stakeholders
• Evaluation of user feedback
• Share data with potential partners and stakeholders
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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3. Objectives of pilot
• To understand - Is there a local need?
• Would citizens use the service?
• What response and interest would we receive from local
stakeholders?
• What community applications would citizens like to interact with
on the platform?
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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4. Interesting data and feedback
• 9,900 Interactions in 12 weeks
• 1,850 Exit Customer Surveys completed
• Interactive Apps the most popular
• Local jobs app the most requested
• Multiple community locations identified and verified
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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5. Exit surveys from users
• 13% of users – 1st time using the internet
• 1850 Surveys completed
• 93.3% reported a positive experience
• 45% would like Infopoints located in Post Offices
• 38% would like Infopoints located in Supermarkets
• 72% would like to access local jobs
• 38% would like a local deals platform
• 20% would like a Social Housing bidding app
• 35% would like the content in a different language
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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6. Community Locations identified
• Libraries
• Doctor’s Surgeries
• Leisure Centres
• Pubs
• Housing Association offices
• Hospitals
• Mosque’s
• Supermarkets
• Post Offices
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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7. Stakeholder interest for phase 2
• Tower Hamlets Fire Service
• Tower Hamlets Community Housing
• Poplar Harca Housing
• Tower Hamlets CCG
• Tower Hamlets job centre plus
• East London Business Alliance
• Tower Hamlets Police
• Tower Hamlets Inner Faith Groups
• Tower Hamlets – Council for voluntary services
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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8. UK Government policy – tick box
• Big Society Policy
• Digital Inclusion
• Post Office – Front office for Gov
• Localism Bill
• Open Data
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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9. Developing a community platform
What are we trying to create?
• An eco system of community relevant apps
• A bottom up and collaborative platform
• An open space for communities to share, trade and
communicate
• A private and secure digital space for every citizen
Copyright © 2012 Escher Group Plc, Boston, Dublin, Johannesburg & Singapore. All rights reserved.
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